10 Must-Track Metrics in Your Stats Panel–Part 2

We believe GetResponse Email Intelligence is the most comprehensive tracking tool available, with an impressive number of metrics you can track. Last week we managed to cover only half of our list. Today we follow with the other five. 

Check out what else you can track in your email analysis panel.

 

6. Bounced

This stat tells you how many emails never landed in the inboxes of your recipients. Soft bounces are those that are temporarily undeliverable for reasons such as “inbox full”. Hard bounces are permanently undeliverable, due to reasons such as, “user unknown”, “ISPs halt”, etc. High rates of hard bounces can indicate list fatigue or untrustworthy import sources, as well as problems with the reputation of the sender with major ISPs.

 

 

Power tips:

 

Choose an email services provider with a proven record of deliverability. GetResponse deliverability solutions include automatic handling of all bounces:

  • When emails bounce soft, we attempt delivery to those addresses several more times before moving them to the “Undelivered list”.
  • Hard bounces are automatically redirected to your “Removal list” to prevent your lists from being cluttered with bad addresses and to protect the reputation of the domain with major ISPs.

 

7. Complaints

Recipients sometimes mark one of your messages as “Spam” for whatever reason– maybe because they haven’t heard from you in a while and don’t remember you.

 

Power tips (questions 7&8):

 

In order to limit damage to your reputation and to your deliverability, GetResponse automatically removes both the complainer and the email address when an email bounces hard from your lists. Check the following items to help reduce hard bounces:

  • Lead sources – If your complaint rates remain high, especially when there are high numbers of new subscribers, it can indicate that your lead sources are not 100% dependable.
  • Legal compliance policies – They might be somewhat too lax.
  • Unsubscribe procedures – They may lack simplicity or transparency.
  • Unsubscribe button – If it’s missing or hard to find, subscribers may categorize your email as spam, instead of simply unsubscribing.

 

8. Hourly stats

Brand-new in GetResponse, this stat gives you insider information and points out opportunities to improve your mailings. Track unique opens and clicks hour by hour and schedule your campaigns so they always come at the right time – when your subscriber is most likely to open and click.

 

 

Power tips:

 

  • Deliver messages to your subscribers when they typically check their emails. This catches readers when their attention is better. It also helps keep your message close to the top of their inbox, where it has greater visibility.
  • Analyze the peak hours, then select the unopened segment and schedule a re-send for their “prime time”. This simple technique is bound to boost your opens.

 

9. Follow-ups in a cycle

Visualize your follow-up sequence and find the weakest and strongest points. Which autoresponder message gets the most attention? At what stage do your new subscribers sometimes lose interest? Learning such things will help you optimize the cycle and keep your subscribers engaged.

 

 

Power tips:

 

  • Identify the follow-up message in your cycle that normally gets the least attention then maximize its appeal with a new headline or an enticing image.
  • Find out which message generates the most unsubscribes and prepare an irresistible offer to go with it.

 

 

10. Newsletter comparison

Comparing two messages side by side can give you better insights into which strategies are more effective, so you can implement those strategies in future campaigns.

 

Power tips:

 

  • Compare the same message sent over a period of time
  • View differences in reception for messages sent to different audiences
  • Find out whether changing a single detail in your messages makes a difference or not.

 

Now we’d love to hear from you! Have you started using Email Intelligence effectively, yet?!

Share your ideas and impressions. We value the hands-on experience of our users most of all.

 

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