15
October2008
2007 Oopsy Hall of Fame Inductees
Debbi BresslerIf you’ve ever done something really stupid related to email marketing, you are not alone! The Retail Email Blog recently announced its latest inductees of email marketing gaffes and slip-ups by some of the largest, recognizable online retailers in the world.
While you can find some hilarious details on their web site, her are the “award categories”:
- Subject Line Mistakes
- Deployment Slips
- Image and Coding Mistakes
- Grammar and Spelling Errors
The best advice, so you don’t repeat these mistakes, is to make a checklist and review it before pressing the “Send” button. Also, have a separate set of eyes look over your message, as it’s easy to miss errors if you’ve been hard at work on a newsletter or email series. (For instance, I wouldn’t dare post blog articles before Steve “Eagle Eye” Hewitt proofed them! You should do the same!)
