Email Marketing Tips Blog

Have you ever received 5…10…20 emails on the same day with identical subject lines?

Now, I don’t know about you, but that’s the fastest way to get me to hit the DELETE key. To me, it shows little respect for the reader. It tell me, “I’m more interestd in my affiliate commission than whether this product or service will benefit you.”

This primarily occurs as a lead-in to a sales letter or landing page, so if you don’t promote affiliate products, this probably doesn’t pertain to you.

But, most people doing any type of internet marketing have joined affiliate programs along the way. And if the affiliate manager is a good one, they’ve provided graphics, banners, and suggested emails, newsposts and other promotional materials to help their affiliates quickly promote their products.

While this is a great idea – and we at Implix provide our affiliates with these types of tools – it is important to make them your own. This is especially critical if a product launch is involved, where numerous affiliates will be mailing their lists at exactly the same time.

The last thing you want is for your prospect to open their email client, only to see a list of emails with the exact same subject line.

Your originality should go beyond the subject line and include, as a minimum, the first few paragraphs of your email. Since most people scan email by reading what is in their preview screen, before deciding to open it, it is not enough to have only a unique subject line. You should carry original comments through the preview screen. (If you’re not sure how much text that entails, send yourself an email so you can test for yourself.)

In the next post, I’ll address the pros and cons of participating in major product launches (the “doors open at midnight” variety) by email.

As always, your comments and questions are appreciates. Let us know what’s on YOUR mind!

On November 22, those of us in the United States celebrate Thanksgiving. (If you are outside of the U.S. and unfamiliar with the holiday, here’s an overview by Wikipedia.)

Since my children were little, one of the traditions our family has had at Thanksgiving dinner is to go around the dining room table sharing what we are thankful for that year. Our thoughts have ranged from soul-wrenching (the year my father passed his 5-year anniversary of being cancer free) to humorous (when my son was 6 and thankful he did not get food poisoning from my cooking!). We’ve continued this tradition every year of the 26 years my husband and I have been married and I hope this is something that becomes a part of my children’s lives as they start their own families.

Today, I’d like to expand that tradition and share with you a few things for which I give thanks…

I’m thankful that I live in the age of technology. Because of technology – and more importantly, the Internet, I was able to leave my 14-hour days as a corporate VP and start several businesses from home. All of you hold a great opportunity in your hands, which simply didn’t exist in prior generations. We should all be thankful for living in such exciting times! (Now, if I could just figure how to check voice mail on my cell phone!)

I’d like to thank the entire Implix family for allowing me to act as their “voice” on this blog. You haven’t been behind the scenes, but I can tell you that this organization is filled with an international group of dynamic, caring individuals who are constantly striving to bring you the best in service and cutting-edge products. They are concerned about you and are constantly striving for ways to serve you better.

By the way, if you’re not familiar with Simon Grabowski, CEO of Implix, and his background, let me know and I’ll see if I can twist his arm to share it with you! There are a lot of marketing lessons to be learned from his story. Even though he works 30-hour days (or so it seems to me!), he has never been too busy to discuss ideas or suggestions with me.

And, I’m sure I speak for the entire Implix team, when I say that we are all thankful for you, our customers. We appreciate that you put your trust in us by using our services to help your business grow. Please don’t be shy about communicating your ideas, questions, or suggestions for improvements by either emailing us or commenting below.

Our commitment is to continue to provide cutting-edge products and services to you…our client. Not just on Thanksgiving, but every day of the year!

The best is yet to come! And I’m honored to be on this journey with you…

Debbi Bressler
Email Marketing Specialist
GetResponse