Top Ten Reasons You Should Write Top Ten Lists
Here’s an interesting post by Tom Davenport over at Harvard Business Publishing about the Top Ten Reasons for Top Ten Lists.
Whether you are writing email messages, posting to a blog, or preparing a free report for opt-ins, a Top Ten List is a great place to start. Tom’s article illustrates a quick, to-the-point Top Ten List with bullet points. A few sentences each and you’re done.
Your Top Ten Lists can serve as the foundation for more detailed information as well. I’m currently working on a list of opt-in tips, which began as a simple list. Rather than bullet points, each item on the list has become its own report, several pages in length. This same information could be woven with a common thread and become an e-book you can give away.
Obviously, if your subject matter lends itself better to a Top 5 or Top 12 List, go for it! But this is a great style to use when writer’s block is kicking in!
Debbi Bressler
Email Marketing Specialist
GetResponse