Email Marketing Tips Blog

Join our Email Marketing Academy and leave the competition behind! You’ll get exclusive interviews with top email marketing experts, starting with “Unravelling Best Sending Practices” with Marcin Luks, GetResponse Email Deliverability Specialist.

Please explain your role at GetResponse?

Put simply, I ensure that our clients’ emails reach their subscribers’ inboxes. In practice, apart from maintaining
relationships with ISPs (like Yahoo, AOL, Hotmail or Gmail), it means constantly teaching clients how to keep up with the Best Sending
Practices, because each and every client contributes to GetResponse’s reputation as a whole.

How important is deliverability for a Email Marketing service like GetResponse?

To be reliable for our customers, we need to ensure that the number of received emails is as close to 100% of those sent as possible.
Deliverability is like a litmus paper of reputation. If a certain client conducts email marketing which might be considered as
spammy, it influences not only his own deliverability, but also that of other users.

Why do people try to spam?

Because they don’t understand their relationship with their subscribers. In reality, it’s an agreement: ‘I am joining because I want to
receive relevant content relating to my interests and expect you to respect me and my time.’ Spamming is treating subscribers
just as a list of prospects, not real people.

Is it getting harder to spam?

ISPs are developing new technologies to guard inboxes from unwanted content and spam filters are getting more and more sophisticated.
We also monitor our system daily in search of abusive behavior, so yes, it is getting harder. But it’s an ongoing battle all the time.

How is GetResponse improving its deliverabilty?

Apart from technological issues, like authentication or whitelistings that we take care of, deliverability is all about what, how and how often
our clients are sending. That is why our role is to teach our clients how to be responsible email marketers. We just share our knowledge, which is built on experience and multiple industry initiatives that we are a part of.

Email Marketing - GetResponse

More than a 1000 of you applied…thank you! Right now, we’re engaged in a very meticulous verification process.  After that, we will notify the selected candidates and provide all the necessary information − and the new GetResponse beta tests will commence! As promised, whoever provides the best feedback will win an iPhone 3G. So stay tuned!

Once again, thank you for subscribing.

Email Marketing - GetResponse

It’s official! Beta test of the new version of GetResponse is “locked and loaded” and ready to commence. But we need you!  Be among the first humans on earth to evaluate the completely new, super-smart GetResponse! Just follow this link:

www.getresponse.com/beta

Have fun working with the GetResponse Team while you test-drive the new version and tell us what you think. Your feedback is incredibly important! If we use your recommendations, you get an iPhone! Don’t miss out your one and only chance to shape this revolutionary new release of GetResponse! (Talk about bragging rights!)

We’re waiting for you! BYI…bring your ideas!

Best,
Email Marketing - GetResponse

GetResponse Team is pleased to announce official beta testing of the all-new GetResponse!

And YOU could be among the chosen few to use the sleek new interface and test drive the totally amazing features! Don’t miss out this unique opportunity to get a sneak preview and a huge head-start on all the amazing things you can do with the new GetResponse. You’ll be thrilled at how easy and powerful it is to use and how many of your great ideas have been incorporated. But we want more…

If you are selected to this elite beta test group,  you will help decide what is in the final version and when it is ready to go out! What’s more, you’ll have a chance to win an iPhone if we use your recommendations! So sign up, start testing, and have fun driving the new upgraded GetResponse – and win that iPhone!

The beta tests will start on Thursday. Check out our blog for details on how to get on the beta test team. You could be the one to make GetResponse history! (and leave your competitors in the dust!).

Get ready and stay tuned!

Best,
Email  Marketing - GetResponse