Archive for September, 2009

New GetSubscribers Program Feature

Building your prospect list with high-quality opt-in leads from GetSubscribers is a great way to grow your business! But we know how busy you are, so the GetResponse Team invented another feature to help you track and manage your list faster and more efficiently. After all, minutes count when you’re competing for customers!  Now you’ll actually be able to view every new GetSubscribers lead in a frame right on your dashboard! Sending out a campaign, offer or newsletter in the next few minutes? You just increased your audience − without lifting a finger!

We hope the new GetSubscribers update feature saves you time and “guesswork” so you can focus on your campaigns.  The GetResponse Team is working hard to help you succeed every day, so stay tuned for more new developments.

Read more about GetSubscribers

Check Out the New and Improved Editor!

At GetResponse, we love developing new tools and making existing features better/faster/easier for you! Well, we think you’re really going to like this “upgrade” to a very important messaging tool. So login to your GetResponse account and take the newly optimized Editor for a test drive.  It’s been streamlined and improved so creating messages in GetResponse will be much more efficient and enjoyable.

It features: brand new user-friendly icons to help both new and experienced users navigate quickly and efficiently, saving some time and stress. They are self-explanatory and communicate clearly what each icon represents and what it can do for your message. But these cool icons aren’t the only things we’ve changed in the GetResponse Editor. We’ve significantly improved the speed and removed all the little “speed bumps” that you told us slowed you down in the last version.

Our mission is to help you create better campaigns every time, and we sincerely hope this helps.

Get rid of bounces and complaints!

When your email bounces…
Have you ever wondered why your emails are returned with the annoying comment that they couldn’t be delivered? (more…)

Announcing Fabulous New MLM Newsletter Template – Available NOW!

Log in today to grab this exciting MLM template and send out a high-impact, professionally designed newsletter in minutes! Formatted to please the eye, maintain optimum content length, and add punch with bullet points, your new MLM also comes with a coupon for easy sign-ups and sales! Pick one of 3 gorgeous colors specifically designed to hit subscribers’ “money” and “ambition” buttons!

That’s right, both art AND science went into this design and we think you’re going to get fantastic results with your new MLM template. You can find this great new template in the MLM category and get it out to your list!

And please let us know how it works for you. We’re always looking for new ways to help you succeed!

Social Media Competition – The Results Are In!

All entries to the GetResponse Social Media Competition are in and we’d like to thank our wonderful clients who entered and wish you the best of luck! Just to remind you, the winners will receive one month of GetResponse absolutely free of charge and a Limited Edition GetResponse T-shirt!

Meanwhile, we hope that you are enjoying and getting great results from the new GetResponse 6.0 Power Features like video email marketing, free surveys, and Twitter integration, to name a few.

We will be notifying the lucky winners individually in the coming days. Several of you will win so, if you entered, be sure to keep an eye on your inbox.

And if you were unlucky this time, watch for our next competition – it’s coming soon!

Social Media Integration Survey

The results are in and we have some great feedback to share with you!
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The Green Light On Transactional Email Marketing!

No, we’re not flip-flopping…it’s consumers that are changing. And that’s great news for those of you who have taken some of our blog advice seriously and created some good-looking promo ads and coupons for your email communications. Excepting transactional emails, right?
Wrong! Our friends at MarketingSherpa, Borrell and a bunch of other reliable sources are showing it’s time to bring your transactional emails into the marketing fold.  The revenue potential will astound you!  In fact, a newly released Jupiter report, “The Transactional Messaging Imperative,” estimates that transactional email marketing could generate an extra $2.9 million dollars annually for one retailer.

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GetResponse and Google Analytics Integration

GetResponse and Google Analytics – now that’s a powerful combination! We’re excited to introduce another free tool to help you track your email campaigns and web site activity and help them work seamlessly together to deliver more prospects – and more profits!

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PayPal Integration

GetResponse has launched PayPal integration! Now you can automatically add new customers to your email campaign and start building relationships right away! All you need to do is to follow these simple steps.
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We Like Links

We all do, right? I’m sure you include links to product pages in your promotional emails, to articles in your newsletters, to sign up and order pages, and so on. But do you really think about how many, and where you place them, and how you present them? Or is it more of an afterthought, an item on your email-to-do list? Well, I’d like to share some recent feedback from our customers and email experts that tell us you may want to take it up a notch or 2.

It seems that email recipients LOVE LINKS, in fact, the more, the better if − and that’s a big “if” − they’re relevant and useful. Now we could analyze this to death (I think it’s the “portal” effect, i.e. lots of info in one place), but better to just take note of this new data and do the following:

  • Highlight your most important links and topics with formatting, highlights, color, etc.
  • Place high value links in first half/third of message and repeat at least once towards end.
  • Vary the format (URL’s, text links, graphics), taking care to keep text/URLs short.
  • Vary the topics and types of value-add links, think “USA Today” variety.
  • Personalize whenever possible according to customer or industry profiles.

    And, of course, track CTRs and analyze your “links” just like you do your messages, subject lines, etc., so you’re using every tool in your email marketing toolkit to improve your success rate.
    Do this consistently, and your audience will not only look forward to your email messages, they will engage and take action more often, increasing your ROI.
    So, link up!