Ok, maybe not, but it looks like coupon clippings are on the up. A massive 8% of ALL US households, that’s 8.6M families make buying decisions based on coupons clipped from the Sunday paper or from text or email messages! Sure, most of you already offer special promotions and discounts, but perhaps a simple coupon with a short message is all you need? Let’s call it the “coupon ad” approach.

I know…it sounds too easy, but if you don’t believe me, check out the Scarborough Research report I found on Mediaweek: Scarborough: Text, E-Mail Coupons Growing in Popularity. Among other interesting factoids, almost 15% of shoppers are getting their coupons online, with 7% from email or text messages. So why not try it out?

Just grab a cool template from the GetResponse Gallery, like you usually do, then design a colorful coupon and place it prominently in your email. Include a link so they can hop directly to your order page or, if they prefer (and 40% do), tell them they can redeem it at your store or location.

It’s fast, easy, and it’s a growing trend, so if you’re using text-based promotions instead of coupon ads, why not try it out? And let us know how you make out!

Hello All,

We know that finding inspiration for that next GetResponse campaign can sometimes be difficult.  It’s not like you can just command the creative juices to start flowing! Well, we polled the team and they all suggested the same thing − turn on some tunes!

So here are a few songs to get you in the mood, or at least “thinking inbox”.  Maybe the power of music and positive thinking will create a “hit” for you!  Please let us know if we missed your favorite “mail” song or if you try one and get fantastic results!

The Beatles – Please Mr. Postman
Bing Crosby / Bob Scobey -  I’m Going to Sit Right Down & Write Myself a Letter
Elvis – Return to Sender
Marty Robbins – The Last Letter
Lee Morse – Love Letters in the Sand
Hank Ballard – Teardrops on a Letter
Little Richard – Send Me Some Lovin”
Boxtops – The Letter
The Beatles – All My Loving
The Beatles – P.S. I Love You

Now don’t get me wrong, creating a “personal” relationship with prospects and customers is HUGE and proven to generate more sales and sign ups based on the trust you’ve worked hard to create.  But let’s be truthful…doesn’t it turn you off when a vendor or spammer uses your first name in the subject line, like you’re best friends? It’s a bit slimy and the feedback we’re getting is telling us that it’s turning off customers left and right. So it really matters Who does it and How it’s done.
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