Get 10% off till tomorrow ONLY!

801 days ago by Piotr Krupa 2

As you probably know GetResponse is celebrating its 10th anniversary by offering a special promotion to all new and existing clients. To take advantage of the discount, you need to purchase or upgrade a GetResponse account in the time allowed.

When we started the promotion, it was supposed to be valid only through November 30th, but bargain-hunting email marketers are still purchasing and upgrading accounts like crazy so we decided to extend it one more day!

So hurry…you have 24 EXTRA hours to sign up, then it’s over and regular pricing will apply! If you’re not sure how much time you have left, just check out the countdown clock on the GetResponse website. Remember, there’s only one day left to SAVE!

Happy Thanksgiving to you from GetResponse Team!

805 days ago by Piotr Krupa 1

Thanksgiving is a family holiday full of love, sharing and giving thanks. That’s why you should forget about your job, responsibilities and everyday life for a while, if you can. You have your work and worries every day, but Thanksgiving comes only once each year. Read more

7 (more) email marketing tips to making your Holiday wishes come true!

805 days ago by Piotr Krupa 2

Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 . But have you thought about the BEST way to use targeting and list segmentation for the holidays?

Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…

Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level. And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’. Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages, and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:

Ad:Tech New York Summary

811 days ago by Piotr Krupa 1

We can hardly believe it, but It’s been almost 2 weeks since our very first exhibition at ad:tech New York! Now that we’re somewhat rested and recovered, we wanted to share some of our many learning experiences with you. But don’t worry – it’s not going to be a bunch of boring statistics. This amazing expo was host to almost 10 000 visitors, and probably the best place in the world to learn about email marketers’ challenges, goals, and innovations. And that is what we will be writing about! Read more

Those Forbidden SPAM words!

812 days ago by Piotr Krupa 33

A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…

SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!

So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!

Hoping for a profitable Holiday? Here are 4 things you can do now!

813 days ago by Piotr Krupa 1

Hello and Happy Holidays! We hope you’re getting in the spirit of the season and keeping the stress levels under control. We know there’s a lot of pressure during the holiday selling season, so we decided to offer a few tips to help you hear that Ka-ching sound along with the sleigh bells!
We’re not going to get complicated, or hit you over the head with techniques you can review in previous blogs. We just want you to relax, think things through, then get creative! Here are 4 steps to get you started:

Build trust with the CAN-SPAM complaint footer

818 days ago by Piotr Krupa 33

If you’re wondering what you could do quickly and easily to reduce spam complaints and increase trust in your brand, we recommend adding a CAN-SPAM complaint footer. If you already use it, you might check into modifying it to make it stronger. Let’s talk about how and why it’s so important.

The CAN-SPAM complaint footer is a long-standing email marketing best practice. This feature provides your company name, street address and contact info. It should be an obligatory and stable footer that subscribers can’t erase.

There are three basic requirements for any CAN-SPAM complaint footer:
Read more

Life after death. Does your email die with you!?

819 days ago by Piotr Krupa 28

Have you ever read the Privacy Policy when you create an email account with an ISP, or on Facebook and MySpace? Do you just skim the page, thinking it’s nothing really important or useful? Let’s consider an intriguing question published recently on news.com.au: Have you ever wondered what happens to your emails after you’re gone? How long are they active…and are they stored for awhile?

Now we’re not trying to be morbid, but we are very interested in email security and regulations, and we honestly didn’t know the answer. CAN someone send email from your account or read your private emails if you’re not around to object?

Email Marketing Tips Blog.

Monthly Archives: November 2009