Monthly Archives: November 2009

How to Make Subscribers Appreciate Behavioral Targeting!

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Poor behavioral marketing…so misunderstood! Apparently lots of consumers think behavioral targeting is a total invasion of their privacy. But then why do they respond in such HUGE numbers to targeted campaigns?! Perhaps it’s because they didn’t know you used behavioral data to tailor their messages and offers? So is there a problem? Let’s take a closer look and see how to make sure subscribers never think your messages are “creepy”.

In a 2009 survey of 1000 adult Internet users titled, “Consumers Dislike Behavioral Targeting”, we get a literary “earful” from consumers about behavioral marketing. If we ever doubted the emotional component to marketing (see “SPAM” blog), this will remind us all!

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SPAM – Why Did They Do That?!!

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Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.

Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

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Confirmed Opt-in improves campaign results! Check out these stats now!

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About three months ago, we were trying to convince you that confirmed opt-in option is much more effective than the unconfirmed opt-in when adding qualified subscribers to your lists. We gave you several important reasons to validate our point of view.

If the last blog post didn’t convince you, we hope the results of our latest analysis will help you understand how well confirmed opt-in works for real-life GetResponse customers, and put all serious arguments to rest.

Now, onto the study: we analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. We thought we’d find improvements with confirmed opt-in, but the results amazed even us!

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GetResponse Team is already at ad:tech!

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The GetResponse Team arrived safely at the Big Apple and was hard at work immediately! There was a whirlwind of last-minute activity, but no rest for the weary! As soon as they landed, they caught a taxi and went straight to the Javis Center to prepare the GetResponse booth. Here they are, slaving away to make sure that everything is done in time − and perfect of course!. So, fast lunch, quick check in at hotel, and back to the Javis Center to put the finishing touches on our “stage set”.

When the booth was ready, the Team could finally take a break to admire their work − and take some pictures of course. Magnificent guys!

Here is a member of the GetResponse Team waiting anxiously for the show to begin. We hope you can stop by Booth #2110 and meet them! We guarantee you’ll get lots of useful tips and email marketing knowledge that your competitors wish they had!

What’s happening? The GetResponse Team will be on deck demonstrating how to integrate email marketing and social media across channels, and how to use video emails, surveys and email analytics to double or triple your email marketing ROI. Visitors are invited to test drive their favorite solutions, sign up for free accounts and special discounts, and receive the latest Email Marketing Secrets Guide.

It’s going to be a blast − and a great opportunity to build your skills and your business! Now wave to Agnieszka!