Another year is coming to a close, and it was great year for us. We’ve accomplished a lot – launched innovative features, travelled the world and lived to see hurricane Irene, welcomed new Team members and new Customers. And it was another year the email continued to live on, even though it had been pronounced dead so many times already. So, let’s take one more look back.
At GetResponse, every year is busy, and this one was no exception. But hey, we like it that way – it means we’re growing and bringing you more value with our service, and that’s what we’re here for.
Unfortunately, we along with the whole industry have also said our goodbyes to some great people.
Languages of the World
This year we’ve translated the service into several languages – including Spanish, German, French and Brazilian Portuguese – and we’re still working on more! This way we want to make our service more accessible to email marketers from all over the world – and no matter where they are.
We’ve also visited great industry events – such as ad:tech San Francisco in March, ad:tech New York in November, the Affiliate Summit, AffCon and a whole lot more. Our Team members who visited New York in August were even delayed for a week due to hurricane Irene.
Great new features in GetResponse
Most importantly, we’ve launched a bunch of popular new features (and the end of the year seemed to be especially abundant in those). So let’s stop here for a little review.
GetResponse Image Gallery
They say a picture is worth a thousand words. And how much are a thousand pictures worth? Well, quite a lot. And we decided to give it to you, free. 1000 beautiful email-ready, high-quality pics and graphics from iStock – all free in your account. Have you been using them?
Changes in campaign settings
We all change – and so does our service. The changes in the campaign setting were meant to make email marketing with GetResponse more user-friendly. This began a series of improvements in GetResponse over the course of the year.
We gave you a smart addition to your email marketing efforts – a QR code generator, right inside your GetResponse account – to help you connect your online marketing efforts with the offline world. We’re curious about whether you’re using QR codes. Perhaps you could tell us about your experiences.
We also distributed great QR email marketing ideas in a special whitepaper.
Sharing newsletters on fan pages
Before April, you could automatically share your newsletters in your main Facebook and Twitter profiles. Now you can share them on your fan pages as well – giving you lots more opportunities to reach a wider audience.
GetResponse sign-up forms for Facebook
To make adding a sign up form to your Facebook fan page easier than ever, we’ve created the GetResponse Facebook web form app. Just follow a few simple steps and enjoy more sign ups from your social media channels. This has definitely been one of the most commented feature on our blog – let us know how it’s working for you!
Apart from the app, June also saw a major software and hardware upgrade that resulted in GetResponse working 20 times faster! Have you noticed this in your everyday email marketing?
Plus we’ve launched a GetResponse newsletter directory, where you can publish hosted versions of your newsletters for free and make them searchable through search engines.
A great new way to automatically import contacts to your campaigns from various email services and social media sites, such as LinkedIn, Microsoft Outlook, Gmail or Google Docs. How has that been working for you?
Facelift for Facebook web form app
We made our app for adding sign-up forms on Facebook more user-friendly and gave you more styling options.
Note that with the changes Facebook has undergone over the year, (and these could be really huge), you can now also create an iFrame tab for your Facebook fan page, featuring whatever content you want, and add the web form code just as you would on a “regular” website.
Our app just makes it a little bit easier
October was also the time we added a useful feature to your accounts – subscriber history – enabling you to gather and manage all the information related to your contacts in one place.
As it turned out, we were heading into the most intense two months in terms of release of new features in GetResponse.
Revolutionary Email Intelligence – the smartest email analytics for your campaigns – is opening a whole new level of opportunities to learn from your campaigns and make them better with every message you send.
We know that you waited for Email Intelligence for a long time, so we perfected the tool during the beta tests some of you joined – and we’re ever so grateful for your helpful feedback.
The changes also brought about the new dashboard.
GetResponse App Center
Apart from app integrations, we’ve also made some new strategic partnerships, such as the one with Return Path.
And with December came another long-awaited development – Inbox Preview, the steaming-hot feature that allows you to preview the design of your messages in various email clients.
We’ll be rolling out Inbox Preview to all existing accounts over the coming weeks, and you can grab it now by buying a new account or upgrading your free account. You’ll see it’s absolutely worth it (and absolutely free). Meanwhile, you can watch the video here – this will get you convinced (if you still need convincing ;))
What’s ahead in 2012
This is a thank-you for all your great support throughout the year. We’re looking forward to another great year with you. And we’ve still got a lot of wonderful things in store!
So, from a GetResponse user’s perspective, which of these proved to be most important? Share your thoughts with us – and have a great New Year’s Eve.