Are You An Email Copy Cat?
Have you ever received 5…10…20 emails on the same day with identical subject lines?
Now, I don’t know about you, but that’s the fastest way to get me to hit the DELETE key. To me, it shows little respect for the reader. It tell me, “I’m more interestd in my affiliate commission than whether this product or service will benefit you.”
This primarily occurs as a lead-in to a sales letter or landing page, so if you don’t promote affiliate products, this probably doesn’t pertain to you.
But, most people doing any type of internet marketing have joined affiliate programs along the way. And if the affiliate manager is a good one, they’ve provided graphics, banners, and suggested emails, newsposts and other promotional materials to help their affiliates quickly promote their products.
While this is a great idea - and we at Implix provide our affiliates with these types of tools - it is important to make them your own. This is especially critical if a product launch is involved, where numerous affiliates will be mailing their lists at exactly the same time.
The last thing you want is for your prospect to open their email client, only to see a list of emails with the exact same subject line.
Your originality should go beyond the subject line and include, as a minimum, the first few paragraphs of your email. Since most people scan email by reading what is in their preview screen, before deciding to open it, it is not enough to have only a unique subject line. You should carry original comments through the preview screen. (If you’re not sure how much text that entails, send yourself an email so you can test for yourself.)
In the next post, I’ll address the pros and cons of participating in major product launches (the “doors open at midnight” variety) by email.
As always, your comments and questions are appreciates. Let us know what’s on YOUR mind!
