Are You Blasting Your List?
In the past, I’ve mentioned how I have unsubscribed from numerous email lists because marketers send me unrequested information too often. (Yes, I added my email to your list for technical updates of the product I purchased but NOT to be blasted every day with the latest “deal” you are promoting.
JupiterResearch’s survey found that frequency was the #2 reason for unsubscribing. Seems that 37% of those surveyed unsubscribed from a sender when they sent too many emails and 33% unsubscribed from offers because they get “too much” email in general.
Some additional statistics show that 39% of those surveyed felt that signing up for permission-based email leads to getting more spam (see Paragraph #1 above!). And over 25% said they unsubscribe by using the spam button.
Why go through all the trouble of building a list only to aggravate subscribers? (That is especially true if you have a list of product owners who would likely purchase upgrades and new products you develop.) The research concludes, time and time again, that the marketers who can deliver relevant, targeted messages on a schedule that respects their reader will be read for the long term.
