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A while ago we decided to perform an experiment and ask our new subscribers to share the GetResponse “Subscribe” landing page on social media. We were pleasantly surprised with the results and want to share our findings with you. Read more
Generating leads and collecting subscribers to your newsletter campaigns is crucial to your business success. But sometimes we put so much effort into important tasks like creating sign up forms, strategic follow up campaigns and targeted content for welcome messages, that we totally forget something equally important – saying „thank you” to our new subscribers.
Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what words or tactics entice people to sign up to their newsletter. Plus it’s FREE! For you “old pros”, we’re happy to gently remind you of a few basics. Read more
Contests – not only do they engage your audience in a friendly and fun activity, but they can deliver a bonanza of customer data and feedback you can use to improve your campaign ROI. And when you run your contests via your blog and social media channels, you minimize costs, maximize returns… and increase the volume of your email list! Read more
Like it or not, there always comes a time when you need to advertise. Be it by email, newspapers, magazines, online, billboards, whatever channels you think might reach your audience. Then you just buy the media, craft the message and design, and there it is – your ad. What’s worrisome is that ads are usually expensive, but their effectiveness could be improved with some basic planning. So, back to the basics. Read more
I keep hearing about Social Media Marketing. It’s on everyone’s lips, this new industry hype. Heck, when did ole’ good marketing evolve in a manner where it always needs to be “labeled” and categorized? Why even think about treating communication channels as competing platforms rather than as what they actually are – complementary ways to reach your audience? Read more