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How Social Media Can Destroy Your Image

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Have you heard about the six degrees of separation theory by Frigyes Karinthy? It assumes that everyone in the world is connected to everyone else in the world by a chain of no more than six acquaintances. It’s been supported with many experiments, researches, and analyses. However, lots of things have changed since the early conceptions. Read more

Turn A Single Blog Post Topic Into 12

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Years ago, magazines were published once or twice a month, and they contained serialized novels – a chapter or two in each edition. The goal of the publisher was obvious – people would buy the magazine to get that next chapter, so sales remained strong. This tactic is now becoming popular with bloggers for a number of reasons, not the least of which is to gain loyal readers/subscribers over a period of time. Read more

9 Tools to Optimize Your Best Marketing Asset: Your Brain

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It’s an amazing time to be a marketer. Now more than ever before, we have access to tools, channels, and resources to achieve quantifiable and measurable results. The digital world is a blank canvas, and we have free reign to create anything. Just take a look at some today’s most creative digital marketing strategies (like Refinery29’s digital magazine or ModCloth’s community features). Read more