Other blog authors:

Articles by author:

10 iPhone Hacks That Rock the Web

10-mobile-life-hacks

It’s hard to remember what our life was like before cell phones. We use them for just about everything: navigating our way around town, communicating with others, working on the go, setting our alarms, and more. Many of us eat, sleep and even shower with our phones. We’re spending more and more time with these devices that are practically glued to our hands and eyeballs, so we might as well learn to make the most of them.  As marketers, we too rely on smart phones to convert customers and drive sales. But how do we make the most of these devices as users and marketers? Read more

The 3 Most Effective Emails Most Marketers Aren’t Sending

MarketingEmails

At AppSumo we’ve sent more than 100,000,000 emails in the past 4 years—generating over 8 figures in total revenue. In those four years, we’ve found specific emails that make our business more profitable and our customers happier. Today I will show you three specific emails you can add to your existing campaigns (along with the exact text) so you can use them for yourself.  Read more

Tips & Gadgets for Great Online Video Marketing

cam-director

Often posts about how small businesses can produce/use video content for email and online marketing focus on the editing software and video hosting services. That’s all well and good, but what about the hardware required? That’s the tougher nut to crack for many of us I think. So, I’d like to share a few tips and things I’ve learned about hardware and video production. Don’t worry, this will be a high level pass and I won’t bury you in specs or techno-babble. Read more

Visualizing the Magic of Autoresponders 2.0

Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the product most. Such is the case with GetResponses AutoResponders 2.0 Visual Follow-up Interface. The VFI resembles a calendar and allows you to visually plan, deploy, monitor, track and optimize an automated campaign over days, weeks months and so on. Read more

6 Email Marketing Spring Cleaning Tips

 Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch out for my wife sticking price tags on my valuable collection of stuff in the garage. It’s also a time to reassess and renew and a good time to revaluate your email marketing, too. What better way to remind you of that than turn “spring” into an acronym for email marketing? Read more

What Email Experts Said at the EEC 2013 [VIDEOS]

The GetResponse team is fanning out across North America to attend the biggest and best online marketing events. This coming week we’ll be at MarketingSherpa Email Summit in Las Vegas. Last week, I was in Miami (it’s a tough job, but someone has to do it) for the Email Evolution Conference. I had the pleasure of interviewing several email marketing thought leaders. I thought I’d share a few of my favourite videos from the event. Read more