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The 3 Most Effective Emails Most Marketers Aren’t Sending


At AppSumo we’ve sent more than 100,000,000 emails in the past 4 years—generating over 8 figures in total revenue. In those four years, we’ve found specific emails that make our business more profitable and our customers happier. Today I will show you three specific emails you can add to your existing campaigns (along with the exact text) so you can use them for yourself.  Read more

Tips & Gadgets for Great Online Video Marketing


Often posts about how small businesses can produce/use video content for email and online marketing focus on the editing software and video hosting services. That’s all well and good, but what about the hardware required? That’s the tougher nut to crack for many of us I think. So, I’d like to share a few tips and things I’ve learned about hardware and video production. Don’t worry, this will be a high level pass and I won’t bury you in specs or techno-babble. Read more

Visualizing the Magic of Autoresponders 2.0

Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the product most. Such is the case with GetResponses AutoResponders 2.0 Visual Follow-up Interface. The VFI resembles a calendar and allows you to visually plan, deploy, monitor, track and optimize an automated campaign over days, weeks months and so on. Read more

6 Email Marketing Spring Cleaning Tips

 Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch out for my wife sticking price tags on my valuable collection of stuff in the garage. It’s also a time to reassess and renew and a good time to revaluate your email marketing, too. What better way to remind you of that than turn “spring” into an acronym for email marketing? Read more

What Email Experts Said at the EEC 2013 [VIDEOS]

The GetResponse team is fanning out across North America to attend the biggest and best online marketing events. This coming week we’ll be at MarketingSherpa Email Summit in Las Vegas. Last week, I was in Miami (it’s a tough job, but someone has to do it) for the Email Evolution Conference. I had the pleasure of interviewing several email marketing thought leaders. I thought I’d share a few of my favourite videos from the event. Read more

GetResponse at the Email Evolution Conference 2013

We`re just heading into the peak season for conferences with a whirlwind US tour planned which criss-crosses America. The first stop for me is coming up fast at the Email Evolution Conference in Miami. We`ll also be at Etail in Palm Springs and we’ll be exhibiting and speaking at the Marketing Sherpa Email Summit in Vegas – all three of these events are great opportunities for you to up your email marketing game and meet the GetResponse team while you`re at it! Read more