The modern model for successful marketing requires that you be present and active via all available communication channels while maintaining close, highly personal relationships with your customers and prospects. Add the requirement for top-quality marketing content, and you’ve got a challenge many fail to meet for a simple reason: lack of time and technology.
In November of last year, we ran a quick test – Email Marketing Success Tester – for all email marketers, to test their know-how and awareness of email marketing strategies. We promised to follow up with an analysis of the Tester’s results. Today we proudly announce that our free report – The State Of Email Marketing In SMBs 2011 – is ready for download.
In response to our customers’ demand GetResponse has jus launched integrations with 7 new e-commerce, CRM and CMS platforms to improve synchronization and data flow all now available straight from your account.
For all those who still haven’t outlined their 2012 marketing strategy, as well as those who from time to time lack inspiration, we have a gift to solve your fears and hesitations and help you set clear dates and objectives for your campaigns throughout the year: The Promo Campaign Planner.
This week GetResponse launched website versions specifically to serve the UK and German markets with new domains and sites: http://www.getresponse.co.uk and http://www.getresponse.de. Being a global company with over 215,000 users and customers on every continent, including 10,000 users in UK and 1,500 in Germany, we’ve decided to respond to the growing demand for our services in these two markets with a few improvements.
Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more
Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.
One look at my inbox proves one undeniable truth: Christmas is coming! And since we’re all busy with hectic preparations, it’s the perfect time to review this year’s Christmas hits and flops and provide a handful of last-minute tips and ideas (also useful for preparing your next year winter campaign).
The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
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