As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box. However there’s one tactic that — if done right — can be the key to your customers’ hearts, minds, and wallets. Read more
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Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products. Our new infographic provides more insights on how to leverage reviews. Read more
Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.
The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action. How? Our new infographic includes valuable tips. Read more
When GetResponse published Email Marketing Calendar infographic last year, we were happy to see that you shared it all around the Internet. That’s why we bring the shiny and new version – the 2014 Retail Email Calendar. Enjoy our selection of the most profitable shopping seasons and holidays. Read more
Smartphones are taking over the market and our lives. New online habits have emerged that change how people read their email, search the net and shop, whether online or offline. How to respond to the emerging revolution? The latest GetResponse publication — Responsive Email Design Guide — will answer your questions on how to optimize your newsletters for the mobile era. Read more
The growth of smartphone market share is a trend that can no longer be ignored. To fully realize campaign potential, email marketers have to reach recipients who use all kinds of inboxes and devices. Join us for the upcoming webinar on Responsive Email to learn all about optimizing your newsletters for the mobile era.