What is it that your customers really want from you? This simple question might confuse many email marketers. There are more and more advanced tools for collecting data, which allow us to track customer behavior (both online and offline), but can we make proper use of it? Read more
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You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more
With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. Read more
Facebook recently launched radius-based advertising. Now you can design campaigns that target users within a particular radius surrounding your geographic location. So far, this form of advertising is available only in the USA. But because of its potential, it may soon be widely available.
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more