Jack Price

Jack Price has written and edited copy for more than 500 business clients, including entrepreneurs, authors and innovative businesses. When not writing, Jack is an active classical trumpet player in the Richmond, Virginia area. Follow PriceWrite on Google-Plus.

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A Gut-Wrenching Groupon Blunder You Must Avoid

groupon

Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more

7 Irresistible Content Topics Your Audience Will Love

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Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.

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Triggered Emails: Do You Know These 21 Profitable Techniques?

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It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort. Is it worth it? Here are the numbers. Read more

52 Ways to Increase ROI Using Email Marketing

ROI

Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.

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What St. Patrick Can Teach Us About Content Marketing

Do you sometimes feel your content marketing efforts are a waste of time? Well, you’re in good company. According to a new study commissioned by Copyblogger Media, 94% of all small business B2B marketers use some form of content marketing, but 55% feel their efforts don’t produce results. And yet, the research reveals a surprisingly positive trend — one you can use to get better results. Can it work for you? You bet!

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