Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more
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Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.
It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort. Is it worth it? Here are the numbers. Read more
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
Writing is hard work, isn’t it? It takes a lot out of you. Then doubts creep in. Will my audience actually read this? Even if your topic is relevant, readers sometimes bail out. How to keep them reading? Here are a few insider ideas stolen from top fiction writers. Read more
Sometimes your head can be buzzing with ideas, but you can’t seem to get them written. It’s a good problem to have, but still… you have to produce. There’s an easy cure — one you can master in a jiffy. I’ll show you how. But first, let’s talk about those shoes of yours. Read more
Do you sometimes feel your content marketing efforts are a waste of time? Well, you’re in good company. According to a new study commissioned by Copyblogger Media, 94% of all small business B2B marketers use some form of content marketing, but 55% feel their efforts don’t produce results. And yet, the research reveals a surprisingly positive trend — one you can use to get better results. Can it work for you? You bet!
U.S. Democrats and Republicans may disagree about President Obama’s politics, but there’s one thing we can all agree on: when it comes to today’s social Web, the Obama administration totally gets it. Let’s pick apart the social media campaign the White House has planned for this week and see what we can learn… Read more
Some organizations spend thousands on trade shows every year. And yet many have a hard time justifying the expense. A trade show can mean more than just good publicity; it can fill your sales pipeline. To capture the potential, you’ll need organizing skills and up-to-date tools. Here’s a rundown. Read more
Let me share a secret with you. Every writer gets an occasional case of writer’s block. The very thought of sitting down to write makes them break out in a cold sweat. If you write copy for your business, you may have experienced it too. Here are simple strategies for overcoming it. Read more