Karolina Kurcwald

Karolina is Social Media and Content Marketing Manager for GetResponse. A blogger, copywriter, translator and social media addict, she communicates with GetResponse Customers on Facebook, Twitter and anywhere else she can find them. Follow her on Twitter @karolstefan.

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Facebook Instant Articles: A Content Distribution Revolution?

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Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more

12+ Inspiring Posts From the GetResponse Blog in 2014 (And Some Cool Infographics)

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And here we are, on the last day of another year. Another good year. It’s a perfect opportunity to thank you, our readers, for visiting our blog, commenting and sharing the posts we’ve been bringing you for the past 52 weeks. I thought it would also be a good idea to dig into the 257 posts and bring back those you liked the most. So, here we go!

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Ideas from the Inbox: To GIF or Not to GIF?

Animated GIFs in emails are controversial, to say the least. Despite that, more and more companies are using them lately – at least that’s what I’ve noticed in my inbox. And more and more, they do it in a fun way, pleasant to the eye and actually making sense. Although that’s not always the case, which I’m going to show you (warning – toward the end of the post, you may get a severe migraine!) Read more

Case Scenario: Autoresponders for Daily Deals

For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even desirable, though tiring at times). For the sender the question is, with this kind of frequency and volume of emails, how can you optimize your email marketing while still keeping it interesting for the subscribers? Automation is the key. Read more