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How to Set Up Google Analytics Goals to Track Email Signups

If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your mailing list is a priority, then Google Analytics can tell you exactly what things are working when it comes to growing your mailing list. In this post, we’re going to show you the easy way to set up Google Analytics goals to track mailing list signups and what data you will receive. Read more

How to Get Qualified Subscribers for Your Business

When it comes to your mailing list, it’s not always just about the numbers. Previously, we covered the top five places to place your opt-in form to build your mailing list. Now, we’re going to look at the top three strategies businesses use to encourage people to sign up for their mailing list and how to make sure those strategies help you build qualified leads that stick around. Read more

6 Tips to Avoid Your Subscriber’s Spam Folder

Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.” Read more