Mac Ossowski

Mac is GetResponse's Education Director and he's been in the email industry for over 5 years now. His main focus is helping Customers drive maximum conversions and optimize their email programs using industry best practices. He regularly writes for some of the top industry resources: EmailExpert.org, Deliverability.com, MarketingProfs, DMNews.com, and others. Follow him on Twitter @maciej_ossowski

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Preparing for the Post-Christmas Buying Rush

153 days ago by Mac Ossowski 0

In the most-recent blog post of this series, we talked about how to boost sales using Christmas newsletters. From design inspiration to email promo ideas, we gave away our most successful tips and tricks on how to plan your Christmas email campaign. But if you think December 24th is the last day of 2012 to click the “Send“ button in your GetResponse account, you’ll definitely miss out on one of the busiest online shopping periods of the year. Read more

Wrapping That Sells! How to Design Christmas Emails

175 days ago by Mac Ossowski 0

In our last blog post we talked about the do’s and don’ts of creating engaging content in Christmas emails. Since you already know what gifts will make your subscribers smile this holiday, it’s time to pick the right wrapping. Here’s a little inspiration for your Christmas emails design! Read more

Time Travel Has Never Been Easier!

344 days ago by Mac Ossowski 10

If your customers are located in different time zones, running time-sensitive promos can be a real pain. Imagine sending a daily deal newsletter to reach all subscribers at 7:00 AM local time. Read more

Case Study: 128% Open Ratio with GetResponse!

643 days ago by Mac Ossowski 3

A couple of days ago we released our complete whitepaper with 10 fail-proof tips for achieving and maintaining the highest levels of email deliverability. Today we want to share with you a success story we’re very proud of: a GetResponse Customer who created this powerful combination of 99% deliverability, excellent list hygiene practices and engaging content. The results? A newsletter open ratio of 128%. Read more

Get Ready for QR Codes

796 days ago by Mac Ossowski 1

Unless you’ve been offline for the last couple of months and avoided anything connected with marketing, you must’ve heard of QR (Quick Response) codes. They’re all over Mashable (click to see how they work), New York’s Central Park entertains visitors with them, and Calvin Klein Jeans has decided to replace the “old-school” billboards with scannable codes. Your email marketing can use QR codes to fuel lead generation, too, at no additional cost. Read more

3 Ways to Avoid Unsubscribes in B2B Marketing

810 days ago by Mac Ossowski 2

The business-to-business sector has its own email marketing rules. Following them may be a bit harder than in the case of, say, Groupon. Here are some tips for marketers whose target customers don’t open emails unless they’re wearing a tie, and want to unsubscribe from your list. Read more

GetResponse Integrates Return Path for Optimized Deliverability

821 days ago by Mac Ossowski 4

Deliverability is the lifeblood of every ESP and the cornerstone of our customers’ email marketing success. At GetResponse, we’ve always known that a truck load of fancy features isn’t worth a dime if our customers’ emails don’t reach their target inboxes. That’s why we’re constantly focused on maintaining top deliverability rates and strong ISP relationships. Read more

Executing Effective Re-Engagement Campaigns

824 days ago by Mac Ossowski 2

Now let’s move to the practical side of re-engagement campaigns. Depending on your business niche, you might try different means to win back your subscribers’ attention, but the process is often the same.

Identifying Targets for Re-Engagement Campaigns

825 days ago by Mac Ossowski 1

Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers. Read more