As a deliverability consultant, I am exposed to all sorts of peculiar questions aimed at optimizing email marketing campaigns and skyrocketing one’s ROI. Some of them can be quite outrageous, but hey… GetResponse is here to take on all challenges!
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Spam complaints are every marketer’s worst nightmare. If you want to know who’s responsible for routing your messages to junk folders and what Hollywood has to do with spam filters, today’s blog post was crafted just for you!
Having discussed the email hors d’oeuvre in my last post, I would like to propose another course from the „Increase your email’s impact!” menu today: the header.
How do you plan this section effectively? Where does it belong on your email layout map? What does „above-the-fold” mean? Can header design have an impact on click-thru rates and ROI? Read more
If you regularly skim through your junk folder, you must have noticed some patterns when it comes to the structure of emails that land there. Let’s face it – there’s a horde of marketers that decide to take the risky route and, instead of writing well-formatted HTML messages, they simply insert a one gigantic image and link it to their landing page. This not only runs counter to HTML and email design best practices, but it also guarantees a junk folder “final stop” in most cases.
Yes, marketers, even a great domain reputation and a top-notch team optimizing deliverability “round the clock will NOT help you if your HTML template violates spam rules.
That’s why we’ve decided to draw up a 4-part series of posts that will shed some more light on effective planning of your email message sections, in accordance with industry’s best practices.
The 19th MAAWG (Messaging Anti-Abuse Working Group) conference in Barcelona was a valuable – and enjoyable – experience for us. Hosted in the heart of sunny Barcelona, the conference offered continuous, expert discussions on anti-spam efforts, deliverability optimization and ISP relations. Read more