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5 Ways Your Customers Can Provide Your Email Content


Email marketing is one of the most important tools in your communications toolkit. So why is it always so challenging — and time consuming — to come up with content that’ll engage your subscribers and lead to results? It doesn’t have to be that way. Your customers, fans, followers, and subscribers can provide the content for you, saving you time and making your email messages even more effective. Read more

Why Nobody Is Talking About Your Email Content… and How to Change That


No one likes talking to a wall. And yet, that’s basically what happens when you send an email and don’t encourage people to talk back or continue the conversation elsewhere. You send the email and the conversation just ends there… in the inbox. That’s no good for anybody, because as so many businesses have learned, a more engaged customer is one who will buy more and refer you to other people.  Read more