Let me guess, you are the proud owner of a small business, and your number one priority is to grow your business, make money and make a difference. Right? I mean you want to help other people and improve their lives but you are also a business and your goal is to make money. Read more
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If you are a small business owner, chances are you already are on social media. You may be spending some time on sites like Facebook, Twitter, Pinterest, LinkedIn, or Google+. The sites you choose to spend the most time on will depend on a number of things such as your business type, your personal preference, and the kind of content that appeals to your ideal audience. Read more
It takes a long time to write a sales page. It takes an excruciatingly long time to write a sales page if you don’t know what you are doing, and hoping for a miracle when you hit publish. Let’s get something straight. You are not a copywriter – I get it. You are a small business owner (a coach, consultant, trainer, artist, designer, web developer, or someone who sells physical products). Read more
Your ideal client and customer is on Facebook – that is true for most businesses. Yes, your fans and non-fans, they are already spending time on Facebook. They use it for personal reasons. They spend time following what their real life friends and family are up to, clicking on ads, engaging in groups and following business they buy from. And if you capture their attention, these people can be a big help spread the word about your brand. Read more
As a small business owner, you are always striving to increase your online visibility. You want to get in front of as many people as you can and continue to do that. There are many different ways of doing that and in this post we are going to have a look at how blogging can help you. Read more
Know what’s usually the first goal of a new blogger? Getting 1,000 blog subscribers. It might be your goal, too. And it’s a good one. But do you know why? (Other than staying motivated?) Why 1,000? Is it because it’s a nice, well-rounded easy to remember number? Read more
You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you. Your main focus is on content marketing, and for that you need them to hand over their contact details – their email address. Read more
As a small business owner, you should be building your email list – you get that. You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase. Read more
What is a perfect opt-in incentive?
It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
Research shows that when a new visitor arrives on your landing page, they are most likely to stay on an average of 10 seconds. Really, just 10 seconds – that’s not a whole lot of time to convince people to respond to your call to action. You must get their attention – fast – and keep it till they reach the end of the page. Read more