Your ideal client and customer is on Facebook – that is true for most businesses. Yes, your fans and non-fans, they are already spending time on Facebook. They use it for personal reasons. They spend time following what their real life friends and family are up to, clicking on ads, engaging in groups and following business they buy from. And if you capture their attention, these people can be a big help spread the word about your brand. Read more
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As a small business owner, you are always striving to increase your online visibility. You want to get in front of as many people as you can and continue to do that. There are many different ways of doing that and in this post we are going to have a look at how blogging can help you. Read more
Know what’s usually the first goal of a new blogger? Getting 1,000 blog subscribers. It might be your goal, too. And it’s a good one. But do you know why? (Other than staying motivated?) Why 1,000? Is it because it’s a nice, well-rounded easy to remember number? Read more
You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you. Your main focus is on content marketing, and for that you need them to hand over their contact details – their email address. Read more
As a small business owner, you should be building your email list – you get that. You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase. Read more
What is a perfect opt-in incentive?
It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
Research shows that when a new visitor arrives on your landing page, they are most likely to stay on an average of 10 seconds. Really, just 10 seconds – that’s not a whole lot of time to convince people to respond to your call to action. You must get their attention – fast – and keep it till they reach the end of the page. Read more
Sometimes there are various thoughts that go through our head when we think of guest blogging, like: “Guest blogging doesn’t work anymore,” “Guest blogging is a huge waste of time,” “I tried publishing on other blogs before but I never got a response,” “I guest posted on a leading blog but it resulted in only a handful of subscribers,” “Guest posting? I don’t even know where to publish or even get started. It all seems so complicated.” Do any of these statements resonate with you? Read more
Think about the number of blog you read on a favourite topic of yours. Let’s say you are a fan of yoga. How many blogs can you find on this particular topic? Thousands? How many good ones can you find? Hundred? How many do you read? Read more
Are you working on an ebook right now? I mean, you are not one of those people who have been itching to write an ebook for ages – you are actually doing it. You have an ebook inside you and you want to bring it out so people can benefit. And so you are knee deep into the process. Read more