Over the years email marketing and organic search have always been amongst the most popular channels used by marketers to build their business online. In the latest Email Marketing Census from Econsultancy, they have also been named as the highest ROI generating solutions. While mentioned together, SEO and email have typically been compared against each other, but hardly ever analyzed in combination. What you’ll find in this post are all the reasons why email and SEO should always go hand in hand. On top of that, we’ve added a free whitepaper on Email List Building Through SEO. Read more
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All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
Content Marketing Institute found that up to 55% of B2B companies plan to increase their content marketing budget in 2015. Despite growing popularity and general understanding of this concept, the biggest challenges faced by marketers are still related to consistent production of engaging content. Shockingly, the biggest source of knowledge, valuable content, and understanding of clients’ needs – the Internal Resources – remains unnoticed. Read more
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 resources to help you optimize your workflow as you identify, create and distribute your content.
Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C. Feeling excited already? Then let’s go!
The Facebook team has just announced an important change to their News Feed algorithm that aims to help people find posts and links that are actually interesting and relevant. Say goodbye to click-baiting from spammy websites and check out this new solution. If you’re a marketer, you might want to know this. Read more
Recently we’ve talked about list of directories that you should look into if you want to improve you online presence and brand awareness. Just this month, Google announced another great solution that will help you get your business out there. In just a matter of minutes you can reach your new and existing clients right where they are. Let’s check out Google My Business, the new one-stop-shop for getting found online. Read more
There’s been a lot of buzz around Instagram for some time now. The service reached its peak in 2012 when Facebook paid almost 1 billion dollars to acquire Instagram, at the same time leaving no doubts to anyone whether it had any revenue potential. At that point, it had over 200 million active Instagramers worldwide using the app every month. Given its popularity, especially amongst the younger generation, let’s take a look at its marketing potential. Read more
Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more
You may have heard that the Gmail Android app has recently hit 1 billion downloads. Which is actually not so surprising, as Google has been continuously amazing us with new features and changes to their email client over the past years. Outlook.com however, has just implemented new features that seem to say – that the game isn’t over yet. Let’s take a closer look and see what the buzz is all about. Read more