Michal Leszczynski

As Education Expert for GetResponse, Michal proactively supports key international clients in planning and implementing email marketing campaigns. With the passion of a true professional, Michal thrives on the joys and challenges of designing mission-critical marketing projects.

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Content Marketing Mondays: 21 Tools to Get You Started!

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The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 resources to help you optimize your workflow as you identify, create and distribute your content.

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Content Marketing Monday: Using CM for B2B and B2C

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Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C. Feeling excited already? Then let’s go!

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Google My Business – Getting found online with ease!

Recently we’ve talked about list of directories that you should look into if you want to improve you online presence and brand awareness. Just this month, Google announced another great solution that will help you get your business out there. In just a matter of minutes you can reach your new and existing clients right where they are. Let’s check out Google My Business, the new one-stop-shop for getting found online. Read more

Your 5-Minute Guide to – LinkedIn Showcase Pages

Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more

Outlook.com – the sleeping giant arises with new features

You may have heard that the Gmail Android app has recently hit 1 billion downloads. Which is actually not so surprising, as Google has been continuously amazing us with new features and changes to their email client over the past years. Outlook.com however, has just implemented new features that seem to say – that the game isn’t over yet. Let’s take a closer look and see what the buzz is all about. Read more

Reactivating Your Subscribers: A Step-by-Step Guide

Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns.  Read more