Pam Neely

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

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Why Long Tail Keywords Are SEO Gold

Male Reeves's Pheasant, Syrmaticus reevesii, can grow up to 210 cm long, in front of white backgroun

Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch.

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6 Easy Ways to Get Great Testimonials

testimonials

Ever seen a sales page for a major Internet Marketing training course? Did you notice the dozens of testimonials? There’s a reason the guru used up all that valuable space on their sales page: Testimonials are a marketer’s secret weapon.  There’s a mountain of marketing studies to back this up, but I’ll stick to just three of the choicest examples.  Read more

The Definitive Guide to Blog Commenting

Commenting

When was the last time you commented on a blog post? Yesterday…a week ago? A month ago? Despite all you have to do, you might want to squeeze in even 20 minutes a week to write a few good blog comments. Done right, they can get you more results than just adding a few more tweets to your Twitter feed.  Read more

25 Productivity Hacks for Email Marketers

productivity

Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats.  Read more

Simple Marketing Automation for Solopreneurs 

solopreneurs

Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week.  Read more

10 Ways to Reduce the Bounce Rate on Your Website

BounceRate

Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky.  Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition.  Read more