Want better results from your email marketing? Who doesn’t? Especially now, when it’s almost time to roll out those holiday email campaigns. The pressure to get results is high. Read more
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LinkedIn can be a major business generator, especially if you’re in B2B (business to business). You just have to know which tactics are worth your time, and which aren’t. Read more
Personalization is one of the biggest trends of Internet marketing right now. Whether it’s personalizing websites, or social media content or emails, more and more marketers are trying their hand with this technique. Read more
Autoresponders are one of the oldest and most effective types of email marketing. They’ve been around since Internet marketing was born. They’ve probably sold more than a billion dollars worth of stuff. Read more
The web is getting more and more visual all the time. Cisco says video will soon make up most of the traffic on the web. Social posts with images tend to get double the clicks and shares. And infographics are still a great way to build links.
There are dozens of other video marketing stats I could reel off. But rather than try to sell you on video marketing, I’m going to assume you already know you should be doing it. Trouble is, just knowing you should be doing something often isn’t enough. Read more
Worried you need a new website… but not quite sure it’s really essential yet? Maybe it’s something you could just put off awhile longer. Or maybe it’s costing you thousands of dollars in lost business every day. Read more
Welcome emails are one of the most effective triggered emails you can send. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most interested in your emails and your business. Read more
Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.
Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split tests, with results, so you can get a head start toward higher opt-in rates and a larger email list.