Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.
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Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.
Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or HTML is not a straightforward yes or no answer. It has to be decided on a case by case basis. Both formats have their strengths and weaknesses. It’s when you know how to leverage their strengths that you’ll start to see results.
When you think of trend-setting technology, you probably don’t think of coupons. Most of us associate coupons with newspaper circulars and scissors. Coupons are old school. They’re about as high-tech as a soup can. But there’s another side to coupons, and it’s way more interesting than you’d think. Read more
It’s hard to overstate the influence of online video. More than a third of Internet traffic is video right now. By 2018, it will be 69%. That’s just scratching the surface. The statistics on video use, growth and effectiveness are amazing. 52% of marketers name video as their most effective marketing channel. YouTube is the second biggest search engine. What’s even more amazing is most of us are still largely ignoring video. Read more
Every online marketer has a different approach, that is why we have decided to start a series for individual types of email marketers. Today, we start with coaches! There are a lot of coaches around. If you’re a coach, you know this all too well. And while it might sound like I’m about to say “coaches are a dime a dozen”, I’m not. There’s a reason why there are so many coaches around. It’s because there’s a need for them! Read more
“Have a plan, or plan to fail.” Ever heard that saying? It’s a tidy assessment of why strategy matters. Strategy is especially important for Internet marketers, because we can so easily and so quickly get caught up in the latest shiny new marketing trick, or bogged down in long list of cool tools. Read more
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them. Read more
Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be lucky (and rich) if even half of the marketing tactics we use were working as well we hope they do. Read more