There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller. Read more
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Facebook dwarfs all other social media platforms. It’s a social sharing powerhouse. I’m tempted to say “if you can make here, you can make it anywhere.” But Facebook is so huge that if you can make it on Facebook, you won’t need to make it anywhere else. Read more
Does your brain feel like alphabet soup when you see terms like XML, PNGs and WYSIWYG? Do you wish people would just speak English? Have no fear. We have compiled this glossary of 116 of the most commonly used Internet marketing terms just for you. Read more
LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content marketer, LinkedIn has to be part of your content promotion strategy. Read more
How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about. Read more
Have you heard of “The Visual Web?” It refers to how the Internet is becoming an increasingly image-based medium, rather than a text-based medium. Aside from selfies, there are plenty of reasons why the web is becoming more and more visual. For starters, our brains are wired to prefer images. We process visual information 60,000 times faster than text. 90% of the information sent to our brains is visual. So it’s no surprise we also tend to share images online far more readily than text. Most of us prefer to look at an infographic rather than to read an article. Read more
Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.
Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.
Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or HTML is not a straightforward yes or no answer. It has to be decided on a case by case basis. Both formats have their strengths and weaknesses. It’s when you know how to leverage their strengths that you’ll start to see results.
When you think of trend-setting technology, you probably don’t think of coupons. Most of us associate coupons with newspaper circulars and scissors. Coupons are old school. They’re about as high-tech as a soup can. But there’s another side to coupons, and it’s way more interesting than you’d think. Read more