Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky. Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition. Read more
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Poor pop-ups. Everybody calls them annoying, bad and spammy. But they don’t have to be. Pop-ups don’t have to be bad. They are actually a list-builder’s secret weapon. But when they’re used the wrong way, pop-ups can get pretty annoying. Yours don’t have to be. Read more
Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do that. Read more
Given how drastically Facebook reach has declined in the last year, who doesn’t want to regain some of their Facebook investment? Open Graph tags make it easy. You can even get 50-250% more traffic from Facebook! Read more
Want to increase traffic to your site by nearly a third – without spending a dime, writing a hundred blog posts, or landing a major media appearance? Sure you do.
Then it’s time to start using rich snippets.
If your business is in ecommerce, your audience is largely female, or your content is mostly visual, Pinterest is the place to be. With 70 million users and a growth rate that eclipsed Twitter six months ago, Pinterest is no longer something to hold out on until it takes hold. It’s taken hold. Read more
Ever heard of a TED talk? If you haven’t, stop everything, read this, then go to TED.com. Read more
Email deliverability is about as exciting as plumbing, and for the same reasons. When it’s working, you ignore it. When it’s not, you freak out. Read more
Blogs are a great source for email inspiration, but sometimes it’s good to dig deeper. Books are still the best way to do this – at least until people start making documentary films about email marketing. Read more
Whether you’re a devoted football fan or just like to watch the commercials, we know you’ve got an interest in email marketing. To celebrate the game and the new Super Bowl-themed email templates we’ve just added, here’s a list of ideas for how to incorporate the big game into your email marketing playbook. Read more