Pam Neely

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

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How To Set Up A Goal In Google Analytics: Why It’s the Most Important Thing You’ll Do This Month

GoogleAnalytics

Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be lucky (and rich) if even half of the marketing tactics we use were working as well we hope they do.  Read more

Why Long Tail Keywords Are SEO Gold

Male Reeves's Pheasant, Syrmaticus reevesii, can grow up to 210 cm long, in front of white backgroun

Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch.

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6 Easy Ways to Get Great Testimonials

testimonials

Ever seen a sales page for a major Internet Marketing training course? Did you notice the dozens of testimonials? There’s a reason the guru used up all that valuable space on their sales page: Testimonials are a marketer’s secret weapon.  There’s a mountain of marketing studies to back this up, but I’ll stick to just three of the choicest examples.  Read more

The Definitive Guide to Blog Commenting

Commenting

When was the last time you commented on a blog post? Yesterday…a week ago? A month ago? Despite all you have to do, you might want to squeeze in even 20 minutes a week to write a few good blog comments. Done right, they can get you more results than just adding a few more tweets to your Twitter feed.  Read more