How many fields does your email sign-up form have? One? Two? Twelve? We all want to know as much as possible about our subscribers. That makes it tempting to ask for a slew of information up front. Unfortunately, the more fields you add to a sign-up form, the fewer opt-ins you’ll get. Read more
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Want to know one of the fastest ways to boost results? It’s not getting a big budget increase. Or landing a partnership with an influencer. It’s improving your landing pages. The right landing page can spike results fast. Some landing page updates have resulted in a million dollars of extra sales. That’s right – $1 million dollars, all due to one simple landing page. Read more
Your email subscribers are one of the most valuable assets your business has. It pays to be good to them. We say that a lot, but what are some concrete ways to reward your subscribers for their time and attention? Here are a few ideas on how to do exactly that. Read more
As content marketing evolves, one thing gets clearer and clearer: Good content doesn’t just “float to the top”. It doesn’t automatically get people’s attention. You’ve got to promote it. Read more
Do you like bloopers? You know – the outtakes of a movie or a TV show where you see the actors screw up? This week’s post is a bit like an email marketing blooper reel. These are some of the most common recurring mistakes I’ve come across in my inbox in the last year. There’s also a few examples of strategy mistakes and personal pet peeves mixed into the list.
It’s planning season. As 2015 closes out and 2016 rushes in, most of us look ahead to schedules, goals and resolutions. If you’re fired up to do more with your blog this year, we’d like to offer you some fuel. These blog post ideas are designed to fit with any niche – from real estate or SEO, parenting or cross training.
Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn’t stodgy at all. Especially when you break out the ROI charts comparing it to other channels. From that view, email is downright sexy. Read more
Having trouble coming up with content for your email messages? Worried “we’ve got a new blog post” is not enough content to make for an interesting email? Fret not, marketers. Here’s nine ways to add social media content to your emails.