Articles by Pam:
Can You Sell Ads In Your Email Newsletters? Should You?
Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then […]
How To Get Influencers To Notice You
Influencers are the power brokers of digital marketing. One mention from them can deliver record-breaking traffic to your site. And they don’t just deliver traffic, either. An influencer’s mention is an implied endorsement, and that means trust. The people who come to your site based on an influencer’s mention trust you more. They’re “pre-sold,” in […]
What To Expect When You Hire Content Creators
Content, content, content. Most of us plan to create even more of it this year than last. But keeping up with the content production schedule is the #1 challenge marketers face.
Does Working At Home Really Make People More Productive?
Working at home is a mixed bag. Sure, you get to skip the commute. You don’t have to dress up for work. And you’ll probably attend fewer meetings.
How to Tell if Republishing Your Posts is a Good Idea – or Not
There are a few things every blogger wants more of. Stuff like time. Money. A bigger audience. This post is about the audience part. How to get more exposure, or “reach” for your blog posts. Because even if you publish great content, if no one sees it, you’re not a whole lot better off.
The Cautious Person’s Guide To Link Building
Links are one of the most fundamental elements of search engine optimization. They’re right up there with content in terms of how important they are. But unfortunately, there’s still some confusion about the difference between good links and bad links.
How To Be Among The 5% Of Bloggers Who Actually Make A Living From Their Blog
Is there anyone who hasn’t dreamt of leaving their job to set up a blog? Who wouldn’t love to spend their days with a laptop on the beach, sharing their insights with adoring readers in exchange for a massive income?
Procrastination Management: How To Do What Needs To Be Done When You Don’t Want To Do It
Are you putting something off right now? Something that really ought to get done… but you just can’t bring yourself to do it?
3 Facebook Analytics Tricks For Dramatically Better Results
It’s hard to ignore Facebook. If you’re in B2C, it’s pretty much impossible. Increasingly, even if you’re in B2B, it’s not a good idea. Facebook simply crushes every other social media network in terms of active users, the amount of content being shared and in how much business there is to be had on it.
The 7 Best WordPress Plugins For Building Your List
Wanna know the difference between smart marketers and the ones that just spin their wheels? Email. Email continues to beat out almost every other channel (except sometimes organic SEO) in terms of ROI. It wins for lead nurturing and lead generation. It wins for engagement. It wins for conversion rate.
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