Pam Neely

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

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7 Creative Headline Hacks – And How To Apply Them

headline_hacks

Do you really want to succeed as a blogger? Then post this quote from iconic copywriter and marketer David Ogilvy on your wall:

“When you have written your headline, you have spent 80 cents out of your dollar.”

Headlines make or break a post, an ebook or anything else they’re attached to. They’re especially critical on social media. Used properly, they can be magnets for search engine traffic.

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9 Questions To Ask Yourself Before You Launch a New Site

website

How many websites do you have? If you’re just starting out, it may be only one. But if you’ve been in business for a while, it could be one, or two, or ten. Many affiliates, authors, coaches, and solopreneurs have more than one website. Maybe they launched that second site for a second business. Maybe it was for an event. Maybe it was even for an offsite blog. Read more

17 Affiliate Marketing Twitter Feeds You Should Follow

Twitter_affiliates

Over the weekend I learned that my neighbor wants to become an affiliate marketer. He’s a contractor. Though he earns a good living through his work, he’s been learning WordPress and would like to take a shot at building an affiliate site. It got me thinking. There is an ocean of information available for how to do affiliate marketing, but there are not a lot of affiliate trainers I trust enough to recommend to my neighbor.  Read more

20 Ways to Repurpose a Blog Post

blog_repurpose

Content, content, content. It’s the modern marketer’s mantra, much the way real estate brokers say “location, location, location”. Trouble is, creating so much content is a lot of work. The model of Every Business As Publisher can stress out almost any small business marketer.  Read more

9 Social Media Rules You Should Break

social_media

You’ve heard the metaphor about how social media is like being at a party, right? It’s a good framework to understand a medium that’s both new and completely tied up with human foibles, judgments, and egos. Many social media etiquette rules immediately make more sense when you use the party metaphor, like: Read more

Is Your Site Mobile Friendly? It Better Be By April 21st

mobile

You know how all us marketing people keep harping on mobile? How we all keep saying “you gotta make your site mobile friendly! Blah blah blah…”  Well, that was all crying wolf. It’s always been a good idea to make your site mobile friendly. But compared to what’s happening on April 21st, everything before this was just “shoulds”. Before now you just really should have made your site mobile friendly.  Read more

Everything You Need to Know to Spy on Your Competition

spying

Nobody has to tell you how competitive online marketing is. I’m sure you already know. You need every edge you can get. And while I definitely do not endorse evil tactics (negative SEO, stealing content, and all the other unbelievably nefarious stuff that goes on), I don’t recommend you ignore your competitors, either.  Read more