People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have changed at a rapid pace, human brain has been pretty much the same for millions of years. And probably will continue to be. Read more
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People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Read more
Disclaimer – This posts includes graphic images that might be classified as partial nudity.
We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way. Read more
The web is filled with bad call to actions (CTAs). The reason is that most people don’t think for themselves, but just copy others. Or just don’t know any better. Read more
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more
What’s more important, traffic or conversions? If you get 50,000 visitors from a random tractor repair website and 500 visitors from an industry magazine that covers the specific market you’re in, which one is going to be better for your business? Read more
All good landing pages follow a certain structure. These aren’t laws of the universe, but it’s what typically works the best. No point in re-inventing the wheel.
Want to grow your list, fast? Interested in high conversion rates? Then you need to use landing pages. A landing page is a single-purpose page, typically separate from your website. It’s the first page that visitors should see after clicking on your banner ad, PPC ad, or a link in a promotional email.