Peep Laja

Peep is an entrepreneur and a conversion optimization junkie. He runs a unique conversion optimization marketing agency Markitekt (we make existing sites better and build new conversion optimized websites) + several niche internet businesses like T1Q and others. Peep runs trainings and workshops on conversion optimization and internet marketing, consults businesses in need and plan the architecture of websites that sell.

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Persuasion and Psychology in Boosting Conversion

People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have changed at a rapid pace, human brain has been pretty much the same for millions of years. And probably will continue to be. Read more

Using Images in Your Landing Page

Disclaimer – This posts includes graphic images that might be classified as partial nudity. 

We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way.  Read more