Sara-Ruth Wolkiewicz

GetResponse's Blog Editor-in-Chief and Content Marketing Expert, always on the lookout for new ways to improve marketing strategies using email marketing. An expert in her field, who is also passionate about design and branding in marketing. You name it, Sara will find it! Follow Sara on Twitter @sararuthw

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Content Marketing Monday: Why Social Media is Content Marketing

SocialMedia

Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They don’t. You need to flip your content marketing coin and see that the other side of it is social media. But don’t get them confused, they are not the same thing! Read more

Email Success Profile: Ram Shengale of Gyantastic

Gyantastic

Still learning your craft? Maybe you’re a bit nervous about representing yourself as an experienced pro. After all, you’re still spending every spare moment trying to stay up to speed. Well, here’s a little secret: we’re all trying to keep up. Why? Because the online world changes so rapidly. So focus on what you do know and be open about the things you’re still learning. Entrepreneur Ram Shengale (a GetResponse customer) is gaining success with this strategy. Let’s check out his business model.

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Email Success Profile: Wilson Lau’s Success Manifesto

case_study

Are you living a life that’s filled with possibilities? It’s a question Wilson Lau takes seriously. In fact, he founded his business, Success Manifesto, to address it. And although he’s based in Singapore, Wilson has attracted a worldwide audience and developed a profitable business with a diverse customer base. How did he do it? Let’s take a closer look at his business model. Read more