As influencers, online marketers, and people who count all the engagement that comes in – we need to remember that we also need to know where we as people (or a business) stand. Most marketers and businesses focus on analytics, not really looking at what could jumpstart their campaigns, what content is worthy of re-sharing (and remember, recycling is good!), and which people are worthy a follow. So, where does one start? Klout. Read more
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When it comes to our blogs, we place our full attention on making sure that our content is top notch, and rightly so. However, once we focus on WHAT we present, we tend to forget HOW we present it. That’s why I have compiled a list of examples of great looking blogs and tools that can help you make yours just as amazing. Read more
Graphics Interchange Format (GIF) – the joy of Internet since 1987 has finally worked its way into our Twitter accounts, or has it? In reality what Twitter introduced was mp4′s with embedded HTML5 video tags. Now, most of us don’t really know what that means, but what you need to gather from that info is that these new moving images won’t slow down your feed or take long to load! Read more
When it comes to design, online marketers used to leave that “mumbo jumbo” to graphic designers. However, there is a growing number of marketers who like to think of themselves as brave souls who don’t need any graphic designers because their knowledge and keen sense for the “design mumbo jumbo” is enough. Now, there is nothing wrong with being a brave soul! But it’s good to know your basics to make sure you improve your brand instead of hurting it. Read more
On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.