I keep hearing about Social Media Marketing. It’s on everyone’s lips, this new industry hype. Heck, when did ole’ good marketing evolve in a manner where it always needs to be “labeled” and categorized? Why even think about treating communication channels as competing platforms rather than as what they actually are – complementary ways to reach your audience?
Starting from this week I will be publishing a series of short, personally biased blurbs on the basics of marketing. Whatever it is – email, social media, multi level, online, direct or brand marketing – I shall try and pinch the balloon of something_something_marketings.
I believe that it is all really down to the boring stuff like target groups, segmentation, competitors, marketing mix and such… the stuff you must’ve heard once or twice at college.
And I do welcome a good dispute – will you join me?