Email Marketing Tips Blog

The ROI of any email marketing campaign is determined by the size, quality, and responsiveness of your list.

But what if you don’t have a list? Or your list is nothing to brag about?

If you aren’t a prolific writer, a blank sheet of digital paper is a scary thought. If you are creating well-thought-out, original content, word will spread. Your blog, forum post, or article posted at a directory will catch the eye of people looking for answers and they will want to learn more.

The traffic increases. Your opt-in list builds.

Life is good.

The downside is that it takes a lot of time to research, outline, and write good content. That’s where repurposing content comes into play. Repurposing allows you to make slight modifications so you can re-use your content in another form or directed to another group.

Here are a few examples of where and how you can repurpose content:

Develop a PowerPoint presentation. Take your article and expand it into some slides with bullet points and graphics. Add audio and you have a completely new item.

Yahoo Answers allows you to search keywords for specific questions people have asked about your area of expertise. By reworking your content, you can not only answer a question or two, but direct them to your website for even more on the subject!

Similarly, forums are a great place to show off your expertise. Pull a few items from your content to answer questions, generally followed by your signature file.

Expand your content by interviewing an expert. Have the interview transcribed, thereby creating another product.

Post the audio on iTunes and an entirely different demographic will find you.

Create a video (many videos are no more than the PowerPoint and audio mentioned above) and post to video sites like YouTube.

Choose a few Social Networks and be available to answer questions and post information, directing people to your site for more in-depth information.

Post on your blog or add it to your website.

Expand your FAQ’s. If you are answering questions that others may ask as well, add them to this section of your website.

Rewrite your content into short, easy-to-digest nuggets, and build an email marketing campaign.

Look at your work as a reporter and turn it into a Press Release which can be distributed to the PR services as well as added to your website’s Media Center. For even more attention, tie it into an upcoming holiday, current event, or news item. Make the connection with the current buzz and you’ll get noticed!

Rework your working and paragraphs so it’s  not a duplicate, then submit it to Article Directories.

Break it up. For instance, you could break this blog post into many separate subject to expand upon, creating entirely new content.

Pull it together. Find 10 articles that synergistically work together and – voila! – You have a Free Report!

Rewrite your content for different target markets. For instance, I could write a base document about email marketing and then sub-niche it by gearing it towards doctors, dentists, house painters, etc.

By using your creativity (and having a thesaurus handy!) you can repurpose the same content multiple times.

Debbi Bressler
Email Marketing Specialist
GetResponse

Tags

list building

This entry was posted on Monday, January 5th, 2009 at 9:45 pm and is filed under list building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.