Everyone talks about the “crash” kids experience after the presents have been opened, but not many of us adults talk about the post-Holiday blues we experience. Let’s be honest…after you’ve taken down the decorations and scooped all the best sales, it gets boring pretty fast. So why not perk everyone up with a contest or 2!! Read more
Holiday or not, these email stats are really starting to snowball! It was only this October that we posted the news GetResponse sends 500-million emails since the launch of 6.0! Today we checked our stats again to see how we were doing, and it had doubled!!! That’s a BILLION EMAILS sent since the launch!
We gave you some really big hints about the special holiday gift the GetResponse team prepared for you this year, but I guess the gigantic bolded text below gives it all away, so…
Yes, it’s true! We’re giving you FREE VIDEO EMAILS. FOREVER! All you have to do is purchase or upgrade your GetResponse account and you’ll get FREE Video Emails for the Life of your account!
As you probably know GetResponse is celebrating its 10th anniversary by offering a special promotion to all new and existing clients. To take advantage of the discount, you need to purchase or upgrade a GetResponse account in the time allowed.
When we started the promotion, it was supposed to be valid only through November 30th, but bargain-hunting email marketers are still purchasing and upgrading accounts like crazy so we decided to extend it one more day!
So hurry…you have 24 EXTRA hours to sign up, then it’s over and regular pricing will apply! If you’re not sure how much time you have left, just check out the countdown clock on the GetResponse website. Remember, there’s only one day left to SAVE!
Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 . But have you thought about the BEST way to use targeting and list segmentation for the holidays?
Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…
Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level. And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’. Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages, and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:
A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…
SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!
So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!
If you’re wondering what you could do quickly and easily to reduce spam complaints and increase trust in your brand, we recommend adding a CAN-SPAM complaint footer. If you already use it, you might check into modifying it to make it stronger. Let’s talk about how and why it’s so important.
The CAN-SPAM complaint footer is a long-standing email marketing best practice. This feature provides your company name, street address and contact info. It should be an obligatory and stable footer that subscribers can’t erase.
There are three basic requirements for any CAN-SPAM complaint footer:
Read more
Starting November 4th the GetResponse Team will be manning Booth #2110 at ad:tech in New York City! Ad:tech is the largest gathering of digital marketers in the world and the place to be to hear about the latest research, best strategies and hottest trends. The presenters are experts in their fields and the sessions geared to deliver real value and measurable return for full conference attendees.
The GetResponse Team will be on deck demonstrating how to integrate email marketing and social media across online and mobile channels, and how to use video emails, surveys and email analytics to double or triple email marketing ROI. Visitors are welcome to test drive their favorite solutions, sign up for free accounts and special discounts, and receive the latest Email Marketing Secrets Guide. It’s going to be a blast − and a great opportunity to build your skills and your business.
Register today for ad:tech New York and meet the GetResponse team in person! We’ll bring the best of 10 years of online marketing experience and customer service to every demonstration, so you won’t be disappointed. In fact, we guarantee that visitors to Booth # 2110 will leave with new-found knowledge, tips and techniques guaranteed to increase their online marketing success.
So are you ready to take your online marketing to the next level? Sign up today and be sure to ask about the special GetResponse discount offer for ad:tech attendees ONLY!
Register now! Print map and write on Booth #2110 − “GetResponse! The best booth at ad:tech − Must See!”
We can’t wait to meet you! See you in the Big Apple at the world-famous ad:tech conference!
We’re going to focus on content for a post or 2, as many of you have been sharing your frustration with that torture rack we call the “e-newsletter”. Not because it’s difficult to do with GetResponse, but because you’re running out of fresh ideas. Or maybe you’re sending them out too often?
At GetResponse, we love developing new tools and making existing features better/faster/easier for you! Well, we think you’re really going to like this “upgrade” to a very important messaging tool. So login to your GetResponse account and take the newly optimized Editor for a test drive. It’s been streamlined and improved so creating messages in GetResponse will be much more efficient and enjoyable.
It features: brand new user-friendly icons to help both new and experienced users navigate quickly and efficiently, saving some time and stress. They are self-explanatory and communicate clearly what each icon represents and what it can do for your message. But these cool icons aren’t the only things we’ve changed in the GetResponse Editor. We’ve significantly improved the speed and removed all the little “speed bumps” that you told us slowed you down in the last version.
Our mission is to help you create better campaigns every time, and we sincerely hope this helps.