As the launch of the new GetResponse approaches, we’d like to give you some important information concerning the process of moving your current account to the new system. Here’s what you need to know:

Before the migration - schedule service disruption:

The data migration will begin on July 4, 2009 at 9 PM EDT and end on July 5, 2009 at 5 PM EDT, therefore service will not be available during that time period.

Note: During this scheduled data migration, all GetResponse sites will be down and you will not be able to access your account.

Your account during service disruption:

Please rest assured that no account data will be lost during migration! Your web forms will be working, however all processes related to sign ups will be queued and processed within 24-48 hours. That means that anyone who subscribes or signs up to your campaign will not be added to your contact list for 24-48 hours. If applicable, new subscribers will also be credited to your account within the same time period. Please note that new subscribers will not receive confirmation or thank-you messages immediately, but they will go out automatically after the above time period.

No payments will be processed on July 5. Therefore, if your recurring charge is set for this date, it will take place on July 6.

After the migration:

After the migration is completed, you will be introduced to the new GetResponse interface and the old version will no longer be available.

All the settings from your account will be carefully moved to the new system and will remain intact. You can be confident that no data will be lost.

As with most major migrations, the system may not be working perfectly from 2 to 3 days after the data has been moved. Please let us know about any problems you experience by contacting our capable Customer Service Team. It will help us to quickly address any issues.

We have performed migrations many times and, as always, we will do our best to conduct a smooth migration for the new launch. Again, you can rest assured that this process will not affect your account or stored data in any way.

If you have any questions regarding the migration process, feel free to contact us. We will be happy to answer any questions you might have!

Thank you for choosing our email marketing service! We hope you will be just as excited about this new version as we are!

Best Regards

GetResponse Team

A new and easy process lets GetResponse account holders capture subscribers directly from their Facebook fan pages!

It only takes about 2 minutes to implement and you only need 2 things:

1.       A Facebook fan page.

2.       Your GetResponse Sign Up form in HTML format

          (from your GetResponse Capture Subscriber option).

Ready? First grab this great app here and add it to your fan page. Now go back to your fan page and click the ‘Edit Page’ option. Here you will find FMBL under the Apps section; click on the Edit pencil icon. Now you can edit the ‘Box Title’ to whatever you want.

Next you paste your GetResponse HTML code into the FBML box. If you are a whiz with HTML, feel free to change the code to match your brand,  add images, etc., anything to grab attention!

Click to save your changes and make sure to give your form a priority position in your tabs, so you attract lots of great subscribers to your list!

If you need any help with this option, feel free to post your questions on our fan page or at www.twitter.com/getreponse.

Every day brings us closer to the launch of GetResponse 6.0, the biggest and the best release ever! The new version gives you a totally new interface, powerful features, multimedia, and much more.

Of course, we understand that change can be stressful, that’s why before the Big Day comes, we’d like to let you know more about what’s coming with the new and improved GetResponse. To review some of the new features, enhancements and new GetResponse for iPhone preview please watch our videos:

Attention Tweeple. We have decided to reward those “serious email marketers” who are first in line to take control of the power and possibilities of GetResponse 6.0. We will be soon launching an exclusive competition for @GetResponse followers to celebrate the launch of GetResponse V6.0.

Make sure to stay tuned! There’s lots more excitement to come!

Email Marketing – GetResponse

We’ve all seen those outrageous infomercials, advertisements or email messages touting unbelievable achievements by purchasing Product X or Service Y. (The most common niches I see for this type of advertising are weight loss and making money.)

In the past, claims like “I lost 75 pounds in three months” and “I earned $7000 my first week!”  have been allowed because of three simple words: “Results Not Typical”. While 99% of the participants may have only lost four pounds in three months, those three little words protected advertisers.

But the Federal Trade Commission (FTC) is about to change that. Following two separate research studies, the FTC found that consumers felt these claims were representative of what the average person could expect to achieve. They did not view these success stories as a one-in-a-million result, even with the “Results Not Typical” disclaimer.

If these changes are instituted, advertisers who use this type of success story will have to:

• Provide clinical data substantiating that these results were the average; or
• Eliminate such success stories fro their advertising campaigns; or
• If using non-representative success stories, they must be accompanied by a disclosure of what their average customer achieves.

The new guidelines would affect those who make specific, quantifiable claims. Having someone comment on the ease of use of a product or service would not fall under these new guidelines.

If you have not received your current campaigns in awhile, this is a great opportunity to update them and make sure you’ll be in compliance.

Debbi Bressler
Email Marketing Specialist
GetResponse

The economic pressures have certainly been evident in the retail sector this year, as is evidenced by the number and frequency of email offers flooding mailboxes this season. Without “outing” any individual retailers, you have to ask if your customers need daily (or more frequent!) emails from you.

In the last post, we talked about engaging your customers and how that creates loyalty…which creates sales. One way to engage your customers is through surveys or polls. Why not survey your list to find out their preferable delivery schedule and then test the results to see if what they say is what they mean!

If you are establishing an email marketing or newsletter campaign, a once-a-week delivery schedule is a great starting point. Your list may also be receptive to special pricing, limited deals, or “hot” news one other day during that week. The key is to get the click (and hopefully the sale) without alienating your reader by flooding them with too many emails.

Remember when we discussed how engaged customers are more loyal and generally buy more? KitchenAid has developed a Weekly Specials program that can be customized by their customers. To see this example, go to the page above and click on the image labeled “Weekly Specials”” (obviously that link changes weekly so I can’t use it!). Once there, click on “Product Alerts”.

KitchenAid runs a one-day special every Monday on a product in their outlet store. These are money-savings deals with a short window and significant savings (I recently purchased something for 67% off). The Product Alerts allow you to select the products in which you are interested to receive information about sales in that category. Notice that they are very clear in stating, “You can add or change categories at any time.”

In this way, KitchenAid can email its customers more frequently because they are providing the latest information, sales, and rebates for specific types of products that the customers have selected. Since email notifications go out by product line, customers can delete emails regarding blenders after they’ve purchased one, yet keep receiving emails about other products of interest.

By implementing a system such as this you could easily mail your customers twice weekly – and have them sitting by their inbox waiting for your mail!

How could you adapt this for your business? Please share with us…

Debbi Bressler
Email Marketing Specialist
GetResponse

Looking for just the right words for your squeeze pages, subject lines, or email marketing?

This list of 1000 words that get response was posted for human resource professionals, but the majority of them could be used in your marketing efforts.

One hint – whether you’re writing a resume or email copy – is to bullet point ACTION words!
Just a few examples from this list include:

Accelerate
Achieve
Automate
Choose
Compare
Compete
Create
Customize
Call
Develop
Deliver
Discover
Eliminate
Enjoy
Experience
Explode
Free
Gain
Generate
Get
Give
Grow
Heighten
Heal
Increase
Improve
Inspire
Inform
Imagine
Lead
Love
Motivate
Prove
Profit
Perform
Preview
Prosper
Promote
Protect
Qualify
Recommend
Realize
Receive
Reveal
Rush
Relieve
Save
Secure
Send
Shape
Simplify
Slash
Solve
Start
Succeed
Support
Test Drive

If you go to the list linked above, you’ll notice that many of the above words are shown as adjectives and not action words. If you compare my list of actions to their list, you’ll see how easy it is to get to the “root” to create exciting copy for your squeeze pages and emails.

Debbi Bressler
Email Marketing Specialist
GetResponse

Recently, someone wrote our support staff asking if it was safe to import free or purchased leads into their autoresponder system.

It is our policy (and the policy of most - if not all - companies such as GetResponse) not to allow these types of leads to be imported. Your subscribers must have requested information from you specifically. This is entirely different from them clicking on a link, filling out a generic opt-in form, and having their name sold to tens or hundreds of people.

While there are a number of ways to build a list, GetResponse provides an easy alternative with their service at GetSubscribers. This service can add targeted subscribers to your list each and every day without the need for them to confirm.

If you are looking for a simple way to build your list, you may want to check it out!

Debbi Bressler
Email Marketing Specialist
GetResponse

Datran Media recently released their second annual survey of over 2,000 online marketers, regarding their insight into the best online promotional methods.

Over 82% said they were planning to increase their use of email marketing in 2008. ROI from email marketing was anticipated to be much higher than other promotional avenues by 55% of respondents. When compared with other media buys, email came in on top, over display, search, print and other media channels.

Interestingly, email serves a double purpose, as seen by survey respondents, who leveraged email as a sales tool as well as utilizing it as a media channel.

Email was used to send newsletters by 80% of the respondents. In addition to using email as a sales tool, it was also used to reactivate dormant customers, enhance customer relationships and increase brand awareness.

An important note is that over 81% send TARGETED email campaigns, with less than 19% sending untargeted campaigns. The majority of targeting was based on actions or demographics / location.

Debbi Bressler
Email Marketing Specialist
Get Response

You can have the best autoresponder campaign or email newsletter in the world, but if nobody signs up to receive it, what’s the point?

One of the ways to build your list is through a landing page. But I’ve seen too many landing pages that try to be all things to all people. The result is a confusing message and poor conversion.

Before creating your landing page, you need to determine your goal. If your goal is to have visitors opt-in to your list, do NOT distract them from doing that.

If this is an opt-in page, this is not the place to sell them your product. Don’t include ads which easily allow them to click out and abandon your site. And including links to all your other web sites will simply distract them and keep them from doing what you want: opting in.

Have you given your landing pages a check-up lately?

Debbi Bressler
Email Marketing Specialist
GetResponse

Following the expansion of our customer support staff and the extension of support hours until 8 PM, we are pleased to announce another step forward in helping you take full advantage of our service.

Planning your campaign for the weekend?

In addition to the regular 9-8 EST Mon-Fri telephone, live-chat and email and our existing weekend email support, we are adding telephone and live-chat service on Saturdays, 9-5 EST!

Starting next Saturday, October 28th our helpful customer support representatives will be standing by to provide you with all the help you need to turn that Saturday email marketing campaign of yours into a great success!

I’d like to take this opportunity to thank all of GetResponse customer support representatives and developers for the amazing work that they are doing.

It takes a lot of effort to maintain infrastructure that delivers millions of email marketing messages every day, and I’m proud that we have such a wonderful team of talented and Internet-savvy folks who enjoy sharing their professional enthusiasm with customers like you.

To give you a flavor of what it’s like behind the operations, please step into our international offices and meet a few of our team members, who ensure that GetResponse runs smoothly every day.

We have plenty more exciting features, technology updates and improvements in store over the coming weeks, so stay tuned for more.

Regards,

Simon Grabowski
CEO
GetResponse

North American Office

When Jonathan, Customer Support Supervisor is not preparing his mouth-watering barbeque, he is providing GetResponse customers with top-notch service over the phone and live-chat.

Marija, always kind, courteous and friendly, is always ready to help GetResponse customers with their support questions. Marija is one of our live-chat and telephone support representatives.

Customer Support Supervisor, Bobbi-Jo, having just received an installment of “Delivering Knock Your Socks Off Service” book is busy… doing just that.

European Office

Eveline is an energetic email support representative and trainer. Always full of great ideas, she has a keen grasp of how to get things done… fast!

Anna likes to keep her paper files, notebooks and at least 4 mugs close at hand. Her office is far from virtual bits and bytes, and her administrative support is invaluable.

Head of GetResponse Business Development, Chris and his team are taking care of our enterprise customers, helping private label partners and forging new business alliances.

GetResponse Project Manager Jacob and Jacek (one of our talented developers) are working together on an exciting new GetResponse technology upgrade.

Complex database structures, algorithm optimizations, email deliverability monitoring procedures… GetResponse developers’ bread and butter.

PS.: To meet more people behind GetResponse, please take a look at our team page.