Email Marketing Tips Blog

A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…

SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!

So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!

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If you’re wondering what you could do quickly and easily to reduce spam complaints and increase trust in your brand, we recommend adding a CAN-SPAM complaint footer. If you already use it, you might check into modifying it to make it stronger. Let’s talk about how and why it’s so important.

The CAN-SPAM complaint footer is a long-standing email marketing best practice. This feature provides your company name, street address and contact info. It should be an obligatory and stable footer that subscribers can’t erase.

There are three basic requirements for any CAN-SPAM complaint footer:
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Starting November 4th the GetResponse Team will be manning Booth #2110 at ad:tech in New York City! Ad:tech  is the largest gathering of digital marketers in the world and the place to be to hear about the latest research, best strategies and hottest trends. The presenters are experts in their fields and the sessions geared to deliver real value and measurable return for full conference attendees.

The GetResponse Team will be on deck demonstrating how to integrate email marketing and social media across online and mobile channels, and how to use video emails, surveys and email analytics to double or triple email marketing ROI. Visitors are welcome to test drive their favorite solutions, sign up for free accounts and special discounts, and receive the latest Email Marketing Secrets Guide. It’s going to be a blast − and a great opportunity to build your skills and your business.

Register today for ad:tech New York and meet the GetResponse team in person! We’ll bring the best of 10 years of online marketing experience and customer service to every demonstration, so you won’t be disappointed. In fact, we guarantee that visitors to Booth # 2110 will leave with new-found knowledge, tips and techniques guaranteed to increase their online marketing success.

So are you ready to take your online marketing to the next level? Sign up today and be sure to ask about the special GetResponse discount offer for ad:tech attendees ONLY!

Register now! Print map and write on Booth #2110 − “GetResponse! The best booth at ad:tech − Must See!”

We can’t wait to meet you! See you in the Big Apple at the world-famous ad:tech conference!

We’re going to focus on content for a post or 2, as many of you have been sharing your frustration with that torture rack we call the “e-newsletter”.  Not because it’s difficult to do with GetResponse, but because you’re running out of fresh ideas. Or maybe you’re sending them out too often?

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At GetResponse, we love developing new tools and making existing features better/faster/easier for you! Well, we think you’re really going to like this “upgrade” to a very important messaging tool. So login to your GetResponse account and take the newly optimized Editor for a test drive.  It’s been streamlined and improved so creating messages in GetResponse will be much more efficient and enjoyable.

It features: brand new user-friendly icons to help both new and experienced users navigate quickly and efficiently, saving some time and stress. They are self-explanatory and communicate clearly what each icon represents and what it can do for your message. But these cool icons aren’t the only things we’ve changed in the GetResponse Editor. We’ve significantly improved the speed and removed all the little “speed bumps” that you told us slowed you down in the last version.

Our mission is to help you create better campaigns every time, and we sincerely hope this helps.

Log in today to grab this exciting MLM template and send out a high-impact, professionally designed newsletter in minutes! Formatted to please the eye, maintain optimum content length, and add punch with bullet points, your new MLM also comes with a coupon for easy sign-ups and sales! Pick one of 3 gorgeous colors specifically designed to hit subscribers’ “money” and “ambition” buttons!

That’s right, both art AND science went into this design and we think you’re going to get fantastic results with your new MLM template. You can find this great new template in the MLM category and get it out to your list!

And please let us know how it works for you. We’re always looking for new ways to help you succeed!

The results are in and we have some great feedback to share with you!
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We hit a BIG milestone at GetResponse today − 300,000,000 emails sent since the launch of GetResponse 6.0!  I would like to congratulate our very intelligent email marketing customers on producing such an avalanche of campaigns and building such high-quality subscriber lists to send to. Many of you are now up to speed on the fantastic new features and rocking your emails with video, designer templates, and much, much more.

This milestone backs up our last blog post claiming that Email Marketing is the fast, easy and low-cost channel that businesses are turning to during the crunch. Of course, our customers knew this all along and are way ahead of the pack. But it’s still great to have top-tier analysts and media experts lining up behind us and bringing a ton of data to support the Truth. The more feedback we get, the closer we will come to making Email Marketing the ROI Killer App for ALL marketers!

ANNOUNCEMENT! We will be launching a competition to find out which one of you sends the 500,000,000th GetResponse Email!  It’s fast approaching, so watch this space for more details!

In this third edition of our new feature blog posts, we’d like to introduce our iPhone Application. GetResponse is the first to offer this to the SOHO and SMB markets and we think it’s going to make staying on top of your campaigns a lot easier and faster. Here’s why.

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Author – GetResponse Email Solutions Manager, Marcin Luks

Confirmed Opt-in improves campaign results! We analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. Check out the newest stats now!

The battle between “confirmed opt-in” and unconfirmed opt-in supporters has been raging for almost as long as email marketing has existed.  Much has been said, yet the endless stream of articles and shouting matches on blogs and forums continues. We’d like to help sort it all out, starting with the basics:

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