As a small business owner, you should be building your email list – you get that. You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase. Read more
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities. Read more
Being responsive and relevant is always a challenge. But for online publishers, bookstores and magazines it’s extremely important to provide the right offer at the right time to the right people. With Autoresponders 2.0 this task becomes fun and easy, and can help them quickly build a responsive and loyal audience. Find out some strategies to create timely and engaging email programs for your readers.
Summer’s almost here! Everyone’s getting ready to take a break and have some “fun in the sun”. But sometimes that means NOT reading marketing emails from you. To help keep your audiences engaged, we came up with some tips and best practices on bringing summer Read more
Perhaps you read our previous posts on “SPAM – why did they do that” and “Build trust with the CAN-SPAM complaint footer”. Now we want to give you some useful tips on how to create and send emails with high-impact graphics, photos and, yes, video − AND avoid any hints of SPAM scandal!
We hope you all took advantage of our special Holiday gift – FREE Video Emails for the life of your account. Now, to keep your spirits − and your response rates – high, we have another holiday surprise for you and your subscribers!
Santa Claus, Christmas trees, colored lights and family days only come once a year, so why not share the beauty and excitement of this extraordinary time with your subscribers?! Log on to your GetResponse account and check out the new selection of 11 professionally designed Holiday templates!
About two weeks ago we gave you some stats that showed confirmed opt in improves campaign results. We received some good feedback on that posting, so we decided to keep the email marketing stats coming!
This time we checked video email results. We were pretty sure that most recipients prefer to see and hear from you, rather than read text. It’s easier, faster and more fun to watch, but we needed proof. After all, if video is so popular, it could make a big difference in your campaign ROI, right?
If you haven’t seen it yet, we just redesigned our GetResponse home page!
The fonts and buttons are larger for improved readability, and we added more white space and colorful graphics so you can find your way around with ease.