Did you know that people are doing more online research before booking their summer vacations? They’re searching an average of 22 travel websites (Google), communicating with friends and family via Facebook and Twitter, reading blogs and destination review sites, etc. What does this mean for your summer email marketing plans? If potential clients are visiting more online sites, then you need to be there. It also means you need to “orchestrate” all these marketing channels so they complement each other.

Let’s look at some tactics and tools you can use right now – at no added cost – to generate bookings and online buzz multichannel style!

3 Steps to Attracting Summer Visitors − Wherever They Are!

1.    Socialize your summer campaigns! According to Hospitality eBusiness Strategies (HEBS)*, multi-channel marketing should be the norm for 2010. You’ll need to reach current and future guests at multiple touchpoints to get to them before the competition. Most of those touchpoints include social media, so you need to be where the buzz is!

For example, did you know that 49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users?* So…if you launch an email campaign to your hotel’s opt-in list, make sure to:

* Publish it on Twitter
* Promote it with tweets
* Add the full complement of social sharing icons (5)
* Promote it on your website (this is a must!)
* Promote it on your blog – or start one now!
* Make it easy for Fans to follow you.
* Include sign up forms on your social media pages!

To make each touchpoint truly multichannel, include links to all other related channels for easy access and maximum conversions!

2.    Energize your website − Most hotel websites still read like online brochures. While our focus is email marketing, everything must be integrated, right? So if this is you, here are some ways to make your site interactive, engaging, and fun to visit and share. Most of all, your website should be Grand Central Station for online bookings and incoming and outgoing hotel news.

Here’s a short list of interactive/social options you can implement quickly and at no added cost. Let’s start with your homepage, as that’s where you’re going to lose most visitors if it’s dull. The rest of your site will go into more detail and depth based on the landing page, so it’s critical to get it right:

* Add video tours of your hotel on your homepage.
* Promote specials with video tours, coupons and one-click bookings.
* Include 1-2 video testimonials on homepage, with links to more.
* Start a blog and invite everyone to contribute from your homepage.
* Include a graphic promoting a contest, sweepstakes, or other time-limited campaign, and don’t forget to show the prize!
* Include an online gallery of clients’ favorite vacations pics and clips.
* Add customer loyalty programs, with links to gifts and coupons.
* Add music and text-to-speech options to maximize the experience!

3.    Grab their attention with video and voice − You know that the competition for consumer dollars is ferocious this time of year, so your emails need to be more compelling, relevant, and engaging than ever. And the best way to increase engagement is with video! Remember the GetResponse study showing emails with video returned 96% higher CTRs than those without! Why? Two reasons: consumers crave more personal, “face-to-face” communication; and the hotel business is VERY visual, correct? So while your traditional video tours are still important, create some media fun with summer promotional videos that can be enjoyed and shared anywhere. Here’s some ideas to get you started:
* Clips of events, parties, BBQs, poolside fun and games.
* Favorite client vacation videos. They can use your webcam and account!
* Give them a tour of your restaurant cuisine with close-ups…yummy!
* Let them explore the locale, from parks, to lakes and streams, to the best galleries and shopping.
* Does your hotel allow pets? Everyone loves animals, so include some pet flicks!

Summer’s also the perfect time to try a brand new multimedia feature from GetResponse! The kids are out of school, and everyone’s more active, so why not make catching your marketing emails safer and more convenient with the new, industry-first Email-to-Speech. With a single click, E2S automatically converts text into a natural-sounding, high-quality human voice, so recipients can listen to emails “hands free”− at the beach or on the road. It’s also great to use with autoresponders – it makes them more personal and friendly. Wow, friendly, automated, messages, what a concept!

We hope we provided some ideas we could call new media “best practices”. But the takeaway is that consumer behaviors are changing and you need to keep up by “showing up” at every customer touchpoint to maximize your bookings. So remember to get “social” this summer! Once they’ve chosen your resort, we know they’ll come back again and again.

And as always don’t forget about:

4.    Customer Testimonials −Want to get even more responses from your multimedia messages? Ask happy customers to tell your story, customers that reflect your typical visitors or target audiences. Once you’ve created your testimonial with GetResponse Multimedia Studio, post it on your website, blog, social media pages, and newsletters. And don’t forget to thank your clients with a discount coupon or free dinner. You’ll be surprised how powerful testimonials can be − and how much fun for everyone!

5.    Personalization – Your industry is quite personal already, if you think about it. Families trust you to make them comfortable, safe, and entertained, while far away from home. So whenever possible, add the “human touch” to your marketing emails. A 2009 GetResponse study showed that personalized subject lines averaged 26% higher open rates and 130% higher CTRs than emails without. Most importantly, you’ll get better results if you personalize your message and your offer, based on data collected from surveys and campaigns, which brings us to…

6.    Segmentation & Targeting − This is probably one of THE most important engagement practices in your industry. Visitors on vacation want to enjoy themselves; that means spending time on the sports, hobbies, and indoor/outdoor recreational activities they prefer over any others. So the best way to get their attention (and their bookings) is to appeal to those preferences and interests. Use notes from previous stays, email analytics and surveys to capture and organize the data, then use it to target your messages and offers.  Sure, it takes time and effort, but the fact is, you’re not going to attract and retain visitors without it. Plus, they REALLY appreciate it!

7.    Autoresponders – Retention AND Repetition is the mantra in a down economy! Stay in constant touch with existing clients through e-newsletters, blog updates, special offers, and personal interest articles. Schedule and send greetings on holidays, birthdays, and anniversaries. Automate responses to online and phone inquiries, then use a series of follow-up messages according to the data collected. Remember, it can take 5-7 contacts to get a new booking, and the competition is fierce, so automate, automate!

* HEBS, Hotelier’s 2010 Top Ten Internet Marketing Resolutions
*    Marketing Sherpa, 2010

3 Easy Steps to Boost Summer Bookings – Without Blowing Your Budget! is a post from: Email Marketing Tips - Blog GetResponse

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A home can be the biggest investment a family will ever make so it’s very important for people to have a high level of trust in their real estate agents. To help you be that trusted agent, we’d like to provide you with some helpful tips on how to build relationships and maintain them successfully after a purchase.

Segmentation is crucial

Before we dive into the tactics, we want to emphasize how important everything you do – from advertising, to open houses, to newsletters, to listing updates – must be segmented so the information you’re providing is relevant and useful. This is important advice for every email marketer, but it’s especially critical in a “people business” like yours.

Start out by dividing your customers into those who want to buy and those who’ve already purchased.  Segment further based on the i.e. region they’re interested in, neighborhoods, house type and requirements, etc. The more details you know about your readers’ preferences, the more trust they’ll place in you − and the better your chances for a sale.

Show AND tell!

Real estate is about curb appeal, landscaping, lighting, layout, color, views, and the all-important kitchen! This list could go on forever, but the point is − what a perfect business for using GetResponse Video and Email-to-Speech to inspire trust, inform, and motivate potential buyers! What better way to “show” a house, when the client is remote, or wants to get the family’s approval before setting up the appointment. Video is so easy, and we know many agents already use it, but it’s good for tons more than virtual tours. How about getting that ecstatic customer you just closed on to say a word or 2 about their experience?!

Now for our list of email types and tips – and remember, automate when possible to keep the momentum going!

• Newsletters

As soon as you get a new client, ask them to opt into your newsletter subscription list, then make them feel welcome with a customized letter on the first mailing. Whenever possible, segment your newsletters into major selling categories that work for you, then personalize and customize with local events, neighborhood closings, customer success stories, travel tips, and any economic or regulatory news that may affect them.

• Information about the town or city

Once you’ve narrowed down the location of interest, send an “email package” of practical information and anecdotes about the area, including links to town government sites, city/town statistics, historical and recreational areas of interest, etc.  Have the basic template (300+ to choose from) for this informational type of email ready for customization and updates so it won’t take any time at all to prepare or update.

• Home buying tips

Buying a home is considered one of the most stressful activities humans engage in! Send out bulletins on a regular basis to help guide, inform, and demonstrate your expertise in areas of special interest to your clients. Whether it’s advice on how to calculate total cost of ownership, alternative financing, buyers’ rights, interest rates, whatever! Your customers will definitely appreciate your help, and it’s a great way to demonstrate your commitment and dedication.  Oh, and don’t forget to include a list of awards, certifications, recognitions, etc. along with your bio to confirm your expert status.

• Market analysis and updates

When markets fluctuate and your clients read about it, it can cause panic. Or worse, scare them out of the market! From time to time, or just depending on the market environment, it’s a great idea to provide some colorful charts, a few bullets, and perhaps a video talking about recent changes or statistics that may affect their purchase. And wouldn’t it be useful to offer some comparisons of neighborhoods or towns etc. based on certain known criteria to show clients areas they may not have considered, but perhaps should. Sometimes it’s better to show comparisons, especially if they’re hesitating on the area. Better to know if the grass is really greener before you buy!

• Customer success stories

Communicate messages that help build trust in you. Presenting audio-video clips of actual customers holding the keys to their new home is powerful. Even more so when they describe in their own words how they couldn’t have done it without you, and how you’re the best agent in the state! Share stories of previous customers whose dreams came true with the help of your real estate agency and they’ll believe that you can do the same for them. In real estate, you can never have enough referrals, especially if they’re video!

Maintain a relationship with customers even after they purchase

A customer who already bought a house from you isn’t a “lost” customer. You still can keep in a touch without much effort. Real estate is also a word-of-mouth business and your customers could offer referrals for years to come! And if your messages are useful  like those below, they’ll think of you as a caring expert who’s not just in it for the paycheck:

• Tips on home maintenance

Now that they’re homeowners, why help them out with some tips on home maintenance? They can be links from other expert sites, abstracts from books and magazine, or knowledge you already have. Perhaps the most important topic of all would be how to increase the value of their home investment. Here’s another opportunity to include cool pics or a simple “how to “video. Make it fun and practical!

• Anniversaries

As we’ve said many times before, buying a house is an intense, often life-changing activity – possibly one of the most important decisions people ever make. So why not celebrate the occasion. It’s a nice gesture on your part to remember a closing date and send a custom email or card to thank them, again. Let them know they weren’t just a sale to you. Because it’s true.

• Events and seminars in their area

While it’s a bit arduous to keep former clients up to date on local events, it’s always good to let them know when seminars and events in their areas of interest are coming to their town or city, especially if it involves real estate investing, home inspections and valuations, etc.!

Email marketing is the ideal marketing medium and an irreplaceable tool for real estate agents. Automated email messages have the power to keep your audiences engaged and informed instantly and regularly, while you’re out showing properties. While nothing can replace in-person meetings, you can always chat, demonstrate, and pour on the personal charm with multimedia email marketing from GetResponse!

Good luck and please feel free to share with us any stories or tips of yours!

Email Marketing Tips for Real Estate Agents is a post from: Email Marketing Tips - Blog GetResponse

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Perhaps you read our previous posts on “SPAM – why did they do that” and “Build trust with the CAN-SPAM complaint footer”. Now we want to give you some useful tips on how to create and send emails with high-impact graphics, photos and, yes, video − AND avoid any hints of SPAM scandal!

Now we all know that sometimes your messages end up in SPAM folders and you don’t know why − you think you did everything right. There can be lots of reasons, but sometimes it’s the graphical content, and that’s a shame, because we know how hard you work to create attractive emails.

The solution is quite simple. If you’re using photos, images or videos in your messages, upload them first to GetResponse Multimedia Studio, then insert them directly from GetResponse Multimedia into your messages. That way your emails will be automatically optimized for media content, reducing those pesky SPAM incidents.

It only takes a few minutes and it’s really easy. All you do is login to your account, click “Multimedia” on the GetResponse Dashboard, then choose what kind of file you want to upload − document, image or video. Next, when creating your message, just click on the Editor Multimedia icon and upload the file you want to paste in your message.

Wait, there’s more! You can upload files from GetResponse Multimedia Studio to your confirmation emails. For instance, if you paste your logo in a confirmation email, it will be less likely to end up in a SPAM folder. That way, recipients will quickly find you and confirm their subscription – so you can start pitching!. It really works, try it!

Save time, money and aggravation! Remember, if you want to upload images or video to your messages, always use GetResponse Multimedia Studio. You’ll improve your campaign results − and protect your reputation!

Avoid SPAM-use GetResponse Multimedia Studio! is a post from: Email Marketing Tips - Blog GetResponse

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We hope you all took advantage of our special Holiday gift – FREE Video Emails for the life of your account. Now, to keep your spirits − and your response rates – high, we have another holiday surprise for you and your subscribers!

Santa Claus, Christmas trees, colored lights and family days only come once a year, so why not share the beauty and excitement of this extraordinary time with your subscribers?! Log on to your GetResponse account and check out the new selection of 11 professionally designed Holiday templates!

Santa’s already picking out presents for all the good girls and boys (that’s me), so don’t wait much longer to send something special to your subscribers. Choose a Holiday template, write your best wishes and send to your subscribers today. Of course, it wouldn’t hurt to add some cheer with a discount or two! We’re sure they would appreciate it.

To make it easier for you this busy time of year, we’re also giving you a New Year Greetings template. Use it to follow up just a few days after Christmas to keep the good feelings going strong into 2010!

After things quiet down, please tell us how we could make the templates and greetings even better next year! If we made your Holiday just a little merrier, that would be the best Holiday wishes we could receive!

Send season’s greetings with NEW HOLIDAY TEMPLATES! is a post from: Email Marketing Tips - Blog GetResponse

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We gave you some really big hints about the special holiday gift the GetResponse team prepared for you this year, but I guess the gigantic bolded text below gives it all away, so…

Yes, it’s true! We’re giving you FREE VIDEO EMAILS. FOREVER! All you have to do is purchase or upgrade your GetResponse account and you’ll get FREE Video Emails for the Life of your account!

GetResponse Multimedia Studio allows you to record, upload, send and store up to 100MB of season’s greetings, product demos, testimonials and event videos. It’s easy to do right from your account – no added software, equipment, or training required! And you must have heard about the 96% improvement in CTRs GetResponse video email users achieved, right? We did the analysis right here so you know it’s the real deal!

We can’t wait for you to get the same great results, but this is a holiday gift, so it’s time limited and valid ONLY between December 3th and January 2nd. But we’re giving you exactly a month to make your decision

Hurry and you’ll have time to send Holiday video greetings to friends, family, and customers. And what about your own Holiday promotion? Why not use video and almost double your click throughs?!

So don’t waste another minute! Go directly to the http://www.getresponse.com/holiday to purchase or upgrade your account and send FREE Video Emails Forever!

Free Video Emails Forever. Only from GetResponse! is a post from: Email Marketing Tips - Blog GetResponse

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Thanksgiving is a family holiday full of love, sharing and giving thanks. That’s why you should forget about your job, responsibilities and everyday life for a while, if you can.  You have your work and worries every day, but Thanksgiving comes only once each year.

The GetResponse Team has much to be thankful for as well. We’re especially thankful for you, our loyal customers. You care so much about making our services better, and you take the time to blog, or call, or email us to share your thoughts and suggestions. It makes us want to work even harder so the New Year can be successful and enjoyable for you and your loved ones.

We hope you can spend this special day with your family and friends in an atmosphere full of love and peace. Let you all be truly together today!

Happy Thanksgiving and, of course, tasty turkey to you from the GetResponse Team!

Happy Thanksgiving to you from GetResponse Team! is a post from: Email Marketing Tips - Blog GetResponse

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Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 .  But have you thought about the BEST way to use targeting and list segmentation for the holidays?

Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…

Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level.  And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’.  Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages,  and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:

1.    First, send the easiest and most effective Holiday card ever! Create a personal video email greeting you “made yourself” with GetResponse Multimedia Studio! Include family, pets, friends, etc. Everyone wants to hear about family this time of year, so why not share! Now, segmentation…

2.    Use purchasing history data to recommend products or services your customer may like to give as gifts; add value by segmenting your suggestions by demographics, relationship (work, family), etc.

3.    Have fun with geo-location data and group your cross-sell and complementary gift suggestions according to climate, culture, etc. For example, faux fur scarves and mittens or mint julep apple cider mix? Depending on what you offer, there could be lots of practical uses for this info.

4.    Did you run any product surveys this year? Use the results to include your highest customer rated products, and tell them why. Don’t forget to include a testimonial or 2 and a video demo of the top recommended products using video marketing!

5.    Customize your design. Choose your segment look and feel from the 300+ templates GetResponse offers, or order a custom template just for Holiday. Remember to include your best product, service, or destination pictures with easy links to order pages, articles, and reviews.

6.    Options for emailing your campaign to friends and family, posting on Twitter, etc. We’re thinking it’s going to be a HUGE season for social media sites, so think “viral” (the good kind!).

7.    We have one last suggestion that you may not have tried yet. We ALL know you can access the total dollar value of each customer’s purchases, right? Why not try what the BIG retailers do and segment a list by “value” and create a campaign just for them! You could even ask them if they would be interested in receiving additional product recommendations from you this season and, if so, you could increase email frequency to this high-value group. Even if a relatively small number “opt in”, the dollar value of sales revenues may surprise and delight you!

Got some great ideas you’d like to share? Please let us know what topics or issues you’d like to discuss and we promise we’ll respond!

7 (more) email marketing tips to making your Holiday wishes come true! is a post from: Email Marketing Tips - Blog GetResponse

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That’s why we decided to celebrate this festive season with an extraordinary gift for everyone – ALL new and existing customers. Honestly, we huddled for days, scratching our heads, and thinking and talking, till we finally came up with the idea!

We decided to give you something special that you can enjoy all next year − and even longer! We didn’t want it to be a few dollars saved, then back to the usual routine. Instead of those “post-holiday blues”, we wanted you to be able to benefit from your GetResponse holiday present every time you used it! Give up?

To stoke your curiosity and imagination a bit more, let me give you some clues as to what this gift can do to make the New Year your best one ever!

Your GetResponse holiday present will help you create more effective and profitable email marketing campaigns by dramatically increasing your click-through-rates. You’ll be able to connect in a much more personal way with your subscribers, and motivate them to act on your offers. Recipients will be waiting impatiently for your messages so they can WATCH you and your products or services in action!

If you still don’t know what we’ve prepared for you, memorize this: it all begins on December 3th! Remember to check our website first thing and get your extra-special GetResponse holiday present!

To be 100% certain you don’t forget, mark December 3th on your calendar as the day you MUST visit our GetResponse website!

Guess what holiday gift GetResponse has waiting for you!? is a post from: Email Marketing Tips - Blog GetResponse

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First, Developer zone! We are offering FREE access to our API to help your IT staff (and power users) customize and integrate our GetResponse email marketing platform with in-house applications, databases, e-commerce shopping carts, and customer management systems to improve targeted marketing capabilities and increase your campaign ROI. Why the big focus on targeting?  

We  know that targeting can increase open rates by 20% and almost double your CTR. And it’s only going to increase in importance as the volume of email marketing increases. That’s why we want you to be able to use GetResponse email marketing functionality and data wherever you need it, without spending a dime on integration projects. So, let’s start with the basics!

What is a GetResponse API? I didn’t know it existed!
The GetResponse API is a set of programming commands and routines for integrating and building email marketing applications within your own operating environment. Users like it because the new or customized apps share a similar interface, so quick to learn!

What can it do for my business? The GetResponse API will help you to:
·    Update and synchronize customer profiles.
·    Add, modify, and delete contacts across systems.
·    Leverage consolidated statistics within your applications.
·    Implement and improve behavioral marketing campaigns.
·    Develop targeted lists, based on history and behaviors.
·    Export purchasing history to GetResponse.
·    Create, automate and send triggered emails.
·    Automate delivery of transactional emails.

Use case example:
You may want to contact certain high-value recipients who opened a particular message, but did not click on any links. You could then follow up with a „reminder” message offering a catchier title and more relevant content to regain their interest, increase your CTR − and your sales!

GetResponse Dynamic Content
You know what mail merge does, right? Well, Dynamic Content is a really powerful mail merge solution that lets you create one-on-one marketing campaigns in minutes! It provides a single message template with multiple, customizable fields. Using your input and simple “if-then” logic, Dynamic Content will automatically populate your messages with relevant, personalized content, so you can generate MORE targeted campaigns in LESS time! Can you say ka-ching!

GetResponse Dynamic Content will help you to:
·    Increase ROI of behavioral targeting campaigns.
·    Increase CTRs with advanced personalization.
·    Provide more relevant content to more segments.
·    Cross-sell offers based on previous purchases.
·    Tailor messages according to latest customer profiles.
·    Include graphics, links, and articles based on personal data.
·    Improve deliverability with automatic, pre-approved content.

Use case example:
You could customize a section of your message to display content based on customer purchasing history − and include complementary products to cross sell. For example, if your customer purchased Shakespeare, you can follow up with more of the same or other classics!

You get the idea….more targeting, faster, with improved access to data and email marketing applications customized to meet YOUR business needs. We encourage you to sit down with your IT staff or contractor and start planning how to use this amazing FREE resource today!

GetResponse Developer Zone Goes Live! is a post from: Email Marketing Tips - Blog GetResponse

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We can hardly believe it, but It’s been almost 2 weeks since our very first exhibition at ad:tech New York! Now that we’re somewhat rested and recovered, we wanted to share some of our many learning experiences with you. But don’t worry – it’s not going to be a bunch of boring statistics. This amazing expo was host to almost 10 000 visitors, and probably the best place in the world to learn about email marketers’ challenges, goals, and innovations. And that is what we will be writing about!

The first thing we noticed was that email marketing was extremely popular. The GetResponse booth was packed with people all the time – which of course made us very happy!  But after spending long hours chatting with hundreds of visitors about email marketing, we realized that they could all be divided into two groups. One group was those prospects crazy to hear about top-notch features like video emails, social media integration, and GetResponse for iPhone application. They followed the latest email marketing trends and wanted to communicate with subscribers using the most popular online channels – before the competition figured it out!  That’s what excites us as well so we enjoyed talking to that group!

But the second group was the complete opposite; let’s call them the “back to basics” group. They asked more “technical” questions and were especially interested in GetResponse’s deliverability performance. How do we check for blacklisting? Do we provide unique IP addresses? How do we handle and report bounces and so on…

We realized that perhaps we take GetResponse’s superior deliverability for granted – and that not every ESP out there provides that level of service. It reminded us that, as fast as email marketing is evolving and integrating with other communications platforms, the basics never change. All the bells and whistles in the world won’t matter is your messages don’t make it into prospects’ inboxes! Sure, it’s not cool, or revolutionary, and it’s definitely not rocket science, but deliverability is one of the most critical services an ESP can provide. So I guess you could say the team left ad:tech feeling proud of GetResponse and our newest release – and with a renewed respect for  “the basics”. That’s a win-win in our book!

Ad:Tech New York Summary is a post from: Email Marketing Tips - Blog GetResponse

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