Nobody likes to write sales pages. Well, except copywriters, of course! They spend hours and hours writing something that can make or break a product. They are damn good at it, and they charge accordingly. Read more
Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the final email will look can have many variations. We all know the presentation of your mail can have big impact on your results and conversions, but the effectiveness of your email newsletter begins one step before that: by planning your email layout. Read more
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. Read more
Sometimes you publish a post and put all your heart and soul into it and it falls flat. Sometimes the opposite happens. Something goes viral and you had no idea this would happen. Readers, eh? Who knows what they like? What pleases them? What sort of content do they want to like, tweet, pin, or +1? Read more
When it comes to our blogs, we place our full attention on making sure that our content is top notch, and rightly so. However, once we focus on WHAT we present, we tend to forget HOW we present it. That’s why I have compiled a list of examples of great looking blogs and tools that can help you make yours just as amazing. Read more
There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
Are you a brand new entrepreneur who is looking to launch their first product or service You feel excited, exhilarated and a tad anxious at the same time: “What if nobody buys?”, “What if people buy on the first day and then crickets? No more sales after”, “What if people don’t get what’s on offer?”, “What if they think the price is too high?”, “What if the buy now button doesn’t work?” Or, you might be someone who already had a product launch – or two, and things did not go that well. Actually, that’s an understatement. Your launch sucked. Read more
Facebook is the most prolific and well-known social media networking site but it can be hard for a business to know how to target its ads to the right people. With so many users online, a given ad can be lost completely within the sea of conversation, so it’s important for a business to understand Facebook’s targeting options. Read more
Working with various brands and industries we are witnesses to a lot of different approaches to email marketing on a daily basis. We may find some of these to be truly innovative and we gladly watch as they skyrocket the results of our clients that use them (of course we also share them with you on this very blog). However, we also see a number of accounts using so called marketing “tricks” that are supposed to increase the results, but often have the opposite effect. Read more
If you have been blogging for your business for a while without seeing any results, you might be thinking, “blogging just doesn’t work in my industry”, “what’s the point if nobody is reading my blog?”, “maybe I should invest more in paid advertising and try to get leads from other avenues”, “blogging is a waste of my time”, “I don’t know how to blog. I suck at blogging.” Let me tell you that blogging works in almost any industry when done right.