20 Ways to Supercharge Your Next Product Launch

Are you a brand new entrepreneur who is looking to launch their first product or service You feel excited, exhilarated and a tad anxious at the same time: “What if nobody buys?”, “What if people buy on the first day and then crickets? No more sales after”, “What if people don’t get what’s on offer?”, “What if they think the price is too high?”, “What if the buy now button doesn’t work?”  Or, you might be someone who already had a product launch – or two, and things did not go that well. Actually, that’s an understatement. Your launch sucked. Read more

The Don’ts of Email Marketing

Working with various brands and industries we are witnesses to a lot of different approaches to email marketing on a daily basis. We may find some of these to be truly innovative and we gladly watch as they skyrocket the results of our clients that use them (of course we also share them with you on this very blog). However, we also see a number of accounts using so called marketing “tricks” that are supposed to increase the results, but often have the opposite effect. Read more

40 Little Changes to Your Business Blog (For Big Results)

If you have been blogging for your business for a while without seeing any results, you might be thinking, “blogging just doesn’t work in my industry”, “what’s the point if nobody is reading my blog?”, “maybe I should invest more in paid advertising and try to get leads from other avenues”, “blogging is a waste of my time”, “I don’t know how to blog. I suck at blogging.” Let me tell you that blogging works in almost any industry when done right.

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Post Penguin Guest Blogging

Guest blogging has come under increased scrutiny of late and Google has updated its algorithms to dissuade the practice. However guest blogging does have marked benefits if implemented correctly, so it’s worth understanding the process before attempting it. Read more

Persuasion and Psychology in Boosting Conversion

People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have changed at a rapid pace, human brain has been pretty much the same for millions of years. And probably will continue to be. Read more

Google My Business – Getting found online with ease!

Recently we’ve talked about list of directories that you should look into if you want to improve you online presence and brand awareness. Just this month, Google announced another great solution that will help you get your business out there. In just a matter of minutes you can reach your new and existing clients right where they are. Let’s check out Google My Business, the new one-stop-shop for getting found online. Read more

20 Habits of Highly Effective Email Marketers

Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more

How to Manage Your Online Reputation with Social Media

Years ago, before the internet, businesses had little to worry about when it came to reputation. If a complaint was made, then a customer could be given a refund, or offered an apology, and pacified relatively easily. They may go away and complain to their friends and the business in question may have lost out on a few customers, but all-in-all, this wasn’t widespread. Read more