One of the best ways to grow your email list is to add a feature box to the homepage of your site. A feature box is a full width email opt-in box. It usually offers some kind of lead magnet to incite people to sign up for your list. Read more
When it comes to social media marketing, there’s a lot of balls that you have to keep juggling to keep all of your followers engaged across all of your different platforms. Indeed, this is very much because the users of each generally expect very different things from their different social networks, and understanding what’s appropriate for one and not for another is key to continuing to reach as many of them as possible. Read more
You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more
It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort. Is it worth it? Here are the numbers. Read more
What is a perfect opt-in incentive?
It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
Yesterday I read an article that said “nowadays G+ is “THE” social media platform. It is the most influential in positioning and ranking of search engines. It’s the star factor of any SEO strategy.” And finally I said “OKAY. I get it. I’m fixing my Google plus page. Today.” Read more
In email marketing we are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect on the image a recipient has of your company? Let’s look at the branding effects of the email channel. Read more
Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats. Read more
Sometimes there are various thoughts that go through our head when we think of guest blogging, like: “Guest blogging doesn’t work anymore,” “Guest blogging is a huge waste of time,” “I tried publishing on other blogs before but I never got a response,” “I guest posted on a leading blog but it resulted in only a handful of subscribers,” “Guest posting? I don’t even know where to publish or even get started. It all seems so complicated.” Do any of these statements resonate with you? Read more
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.