Email Success Profile: Wilson Lau’s Success Manifesto

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Are you living a life that’s filled with possibilities? It’s a question Wilson Lau takes seriously. In fact, he founded his business, Success Manifesto, to address it. And although he’s based in Singapore, Wilson has attracted a worldwide audience and developed a profitable business with a diverse customer base. How did he do it? Let’s take a closer look at his business model. Read more

Email Success Profile: The Residual Entrepreneur

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OK, maybe you’re not in show business, and Hollywood may seem a million miles away. But a fascinating trend has emerged in the arts, one that might give you a new slant on your business. Put aside notions of actors surviving as waiters so they can show up for auditions. You’re about to meet Michael Simpson Jr., a new breed in the entertainment business. Let’s see what we can learn from his business model. Read more

Email Success Profile: Vemma Nutrition Company

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Sometimes you wonder how entrepreneurs accomplish so much. They start a company from scratch and build it into a profitable powerhouse. How do they do it? As GetResponse insiders, we’re often privileged to peek behind the curtain at the machinery of success. Today (with Vemma’s permission) you’re about to catch a glimpse too. Are there takeaways you can duplicate in your business? Let’s ask Vemma CEO BK Boreyko.   Read more

A Gut-Wrenching Groupon Blunder You Must Avoid

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Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more

Outlook.com – the sleeping giant arises with new features

You may have heard that the Gmail Android app has recently hit 1 billion downloads. Which is actually not so surprising, as Google has been continuously amazing us with new features and changes to their email client over the past years. Outlook.com however, has just implemented new features that seem to say – that the game isn’t over yet. Let’s take a closer look and see what the buzz is all about. Read more

Reactivating Your Subscribers: A Step-by-Step Guide

Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns.  Read more

Case Scenario: Autoresponders for Publishers and Bookstores

Being responsive and relevant is always a challenge. But for online publishers, bookstores and magazines it’s extremely important to provide the right offer at the right time to the right people. With Autoresponders 2.0 this task becomes fun and easy, and can help them quickly build a responsive and loyal audience. Find out some strategies to create timely and engaging email programs for your readers.

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Case Scenario: Autoresponders for Daily Deals

For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even desirable, though tiring at times). For the sender the question is, with this kind of frequency and volume of emails, how can you optimize your email marketing while still keeping it interesting for the subscribers? Automation is the key. Read more