In preparation for this article I was looking through my inbox (or actually the Gmail promotions tab in a separate inbox I use to receive newsletters). The first newsletter I opened was staring back at me. I set out to write an article about Call to Actions and was looking for some good examples, instead what I found was the complete opposite. Read more
You may have heard that the Gmail Android app has recently hit 1 billion downloads. Which is actually not so surprising, as Google has been continuously amazing us with new features and changes to their email client over the past years. Outlook.com however, has just implemented new features that seem to say – that the game isn’t over yet. Let’s take a closer look and see what the buzz is all about. Read more
Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns. Read more
Everyone hates pop-ups, right? Ever since I’ve been connected to the Internet back in 1995, people have been cursing them and complaining about how annoying and useless they are. Yet, almost 20 years later, pop-ups are still part of our daily life. Popovers, pop under, light box pop ups etc. Read more
Being responsive and relevant is always a challenge. But for online publishers, bookstores and magazines it’s extremely important to provide the right offer at the right time to the right people. With Autoresponders 2.0 this task becomes fun and easy, and can help them quickly build a responsive and loyal audience. Find out some strategies to create timely and engaging email programs for your readers.
For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even desirable, though tiring at times). For the sender the question is, with this kind of frequency and volume of emails, how can you optimize your email marketing while still keeping it interesting for the subscribers? Automation is the key. Read more
Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we’ll be presenting you with some use case scenarios to show you their full potential. Of course, what you do with them in the end is entirely up to you and your imagination. But for now, let’s meet Bob Green who is looking for some career guidance online. Read more
A couple of days ago we released our complete whitepaper with 10 fail-proof tips for achieving and maintaining the highest levels of email deliverability. Today we want to share with you a success story we’re very proud of: a GetResponse Customer who created this powerful combination of 99% deliverability, excellent list hygiene practices and engaging content. The results? A newsletter open ratio of 128%. Read more
Is thirteen a good age to start being an email marketer? At GetResponse we are always on the lookout for innovative users of our solution. Today we have the pleasure of interviewing one of our newest clients, who seems to have a bright future in marketing.