40 Ways to Make Your Blog Posts Go Viral

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Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response which leaves you scratching your head. On a different occasion, you see something going viral on social media that is very similar and not even half as good (in your opinion).

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7 Creative Headline Hacks – And How To Apply Them

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Do you really want to succeed as a blogger? Then post this quote from iconic copywriter and marketer David Ogilvy on your wall:

“When you have written your headline, you have spent 80 cents out of your dollar.”

Headlines make or break a post, an ebook or anything else they’re attached to. They’re especially critical on social media. Used properly, they can be magnets for search engine traffic.

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20 Ways to Repurpose a Blog Post

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Content, content, content. It’s the modern marketer’s mantra, much the way real estate brokers say “location, location, location”. Trouble is, creating so much content is a lot of work. The model of Every Business As Publisher can stress out almost any small business marketer.  Read more

5 Must Have Tools For Creating A Great Webinar

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Webinars are a great but for some reason under-used tool for the purposes of content marketing. If you think about the best ever blog post that you’ve written, something that was at once deeply informative, entertaining, paved the way for some new thinking within your industry, drove an unprecedented amount of traffic to your website, and was most likely directly responsible for a few conversions to boot… Read more

9 Excuses That Keep You From Starting a Business Blog

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I tell all my clients and readers to start a blog if they haven’t already. The reason is simple: blogs are great. They do so much for your business. They help you build authority and credibility. They help you call out your ideal audience and speak to them in a way that truly resonates with them. They allow you to get in touch with them. Read more

A 20-Point Checklist to Making Guest Blogging a Big Success

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The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started? Read more