Want content that never goes stale? That your audience loves and shares? Content that brings in lots of traffic and business? Come on… who doesn’t want that kind of content? And while it seems like hitting all those criteria is the holy grail of content creation, there actually are a few tricks to make it a reality. Read more
Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response which leaves you scratching your head. On a different occasion, you see something going viral on social media that is very similar and not even half as good (in your opinion).
Do you really want to succeed as a blogger? Then post this quote from iconic copywriter and marketer David Ogilvy on your wall:
“When you have written your headline, you have spent 80 cents out of your dollar.”
Headlines make or break a post, an ebook or anything else they’re attached to. They’re especially critical on social media. Used properly, they can be magnets for search engine traffic.
Entertain me for a few seconds. Let’s go back to 1997, a time when there were no social media. A time with no YouTube. A time when you had to rely on traditional media to access an audience. Read more
Content, content, content. It’s the modern marketer’s mantra, much the way real estate brokers say “location, location, location”. Trouble is, creating so much content is a lot of work. The model of Every Business As Publisher can stress out almost any small business marketer. Read more
Webinars are a great but for some reason under-used tool for the purposes of content marketing. If you think about the best ever blog post that you’ve written, something that was at once deeply informative, entertaining, paved the way for some new thinking within your industry, drove an unprecedented amount of traffic to your website, and was most likely directly responsible for a few conversions to boot… Read more
I tell all my clients and readers to start a blog if they haven’t already. The reason is simple: blogs are great. They do so much for your business. They help you build authority and credibility. They help you call out your ideal audience and speak to them in a way that truly resonates with them. They allow you to get in touch with them. Read more
The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started? Read more
WordPress is one of the best content creation tools ever created. It’s free, easy to learn, easy to use, and endlessly flexible. That’s why so many affiliate marketers, solo professionals, bloggers, activists, dreamers and doers have adopted it. Read more
Every morning I log into my personal email account and see a flood of messages. I see messages from blogs I am subscribed to, newsletters I have asked for, competitions I may have entered and of course messages from friends and family. Which emails do you think I would click open first? Read more