20 Ways to Repurpose a Blog Post

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Content, content, content. It’s the modern marketer’s mantra, much the way real estate brokers say “location, location, location”. Trouble is, creating so much content is a lot of work. The model of Every Business As Publisher can stress out almost any small business marketer.  Read more

5 Must Have Tools For Creating A Great Webinar

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Webinars are a great but for some reason under-used tool for the purposes of content marketing. If you think about the best ever blog post that you’ve written, something that was at once deeply informative, entertaining, paved the way for some new thinking within your industry, drove an unprecedented amount of traffic to your website, and was most likely directly responsible for a few conversions to boot… Read more

9 Excuses That Keep You From Starting a Business Blog

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I tell all my clients and readers to start a blog if they haven’t already. The reason is simple: blogs are great. They do so much for your business. They help you build authority and credibility. They help you call out your ideal audience and speak to them in a way that truly resonates with them. They allow you to get in touch with them. Read more

A 20-Point Checklist to Making Guest Blogging a Big Success

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The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started? Read more

A Guide To The New Tools On Tumblr

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The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend. Read more