This is the third and final installment of the ‘How to start a business blog in 2015’ series. If you haven’t read the first two parts, I highly recommend you do that first! As promised, in this third and final part of the business blogging series, I am going to talk about how you would use your blog to collect email addresses and build your email list. So let’s not wait any longer. Read more
LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content marketer, LinkedIn has to be part of your content promotion strategy. Read more
If you are someone who has been bitten by the entrepreneurial bug but has no clue what to do next, pay attention. In my last post How to start a business blog in 2015, I tell you why you need to start a blog before you spend big bucks on a website. I teach you how to start a blog in the right manner and also tell you how to set goals for the first six months without going mad in the process. If you haven’t checked it out, I highly recommend you do so. Read more
Bloggers have to stick to a strict posting schedule if they want to keep their followers happy and attract new regular visitors at their blogs. However, they cannot publish content just for the sake of offering a new post. Each article has to be perfect; otherwise the comments of the readers will be ruthless. Read more
Are you just tired of living a life where all you do is go through the motions? Nothing you ever do is exciting. Your life is fine but you wonder about your life purpose. You are curious about whether you can pursue a location independent lifestyle. You want to know if you can become a laptop entrepreneur. Don’t know what business to start? Learn why you should blog instead! Read more
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 resources to help you optimize your workflow as you identify, create and distribute your content.
Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They don’t. You need to flip your content marketing coin and see that the other side of it is social media. But don’t get them confused, they are not the same thing! Read more
Pinterest might bore you. You might even snub your nose at it. With social media giants like Facebook and Twitter, who has time for Pinterest? Isn’t it just another visual platform where idle housewives go to kill some time looking at ideas for their latest home renovation, newest food trend and a perfect dress for an upcoming party? Isn’t it a site that is full of beautiful pictures that are perfect fodder for inspiration but doesn’t lead to any business results? Yes – and no.
Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C. Feeling excited already? Then let’s go!
Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this. Read more