Every morning I log into my personal email account and see a flood of messages. I see messages from blogs I am subscribed to, newsletters I have asked for, competitions I may have entered and of course messages from friends and family. Which emails do you think I would click open first? Read more
Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.
What is a perfect opt-in incentive?
It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
See those two life coaches over there who recently started their businesses? Both seem to have impressive qualifications, tons of experience and great testimonials. Both are publishing content regularly and seem active on social media. But notice one seems to be doing really well. They are usually fully booked and have a wait list and so it looks like people can’t wait to be work with them. Read more
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more
Are you a very new business owner? Are you a one-person shop? Let’s say you are a coach, consultant, artist, designer, WordPress guru, jewelry maker or creator of handmade soaps … you get the idea. If you own a small business, and you don’t have a large budget to spend on PPC or Facebook advertising, you want to pay attention to this post. Read more
Marketing is all about merging the old ways with the ever changing trends. Whatever strategy you undertake, it is good to know what marketing experts say. If you google “marketing blogs” you will find an overwhelming amount of results, which is why I took it upon myself to sift through the best of the best and create a list of blogs that in my opinion, everyone should have in their RSS feed. Read more
Sometimes your head can be buzzing with ideas, but you can’t seem to get them written. It’s a good problem to have, but still… you have to produce. There’s an easy cure — one you can master in a jiffy. I’ll show you how. But first, let’s talk about those shoes of yours. Read more
When is your promotional email a super success? Although there are some exceptions, most emails are action driven. You want your subscriber to take action: Buy a product, Register for an event or in this case enter a contest. And that is why you have to be clear about it, by using a strong Call To Action in your email. Read more
What if you were attending dear Aunt Betsy’s funeral, and as you were mourning, the funeral director approached you with a chuckle, smile and a large handshake? What would you think? Insensitive much? Your email subscribers will think the same if you approach them with an inappropriate tone and style. Read more