See those two life coaches over there who recently started their businesses? Both seem to have impressive qualifications, tons of experience and great testimonials. Both are publishing content regularly and seem active on social media. But notice one seems to be doing really well. They are usually fully booked and have a wait list and so it looks like people can’t wait to be work with them. Read more
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more
Are you a very new business owner? Are you a one-person shop? Let’s say you are a coach, consultant, artist, designer, WordPress guru, jewelry maker or creator of handmade soaps … you get the idea. If you own a small business, and you don’t have a large budget to spend on PPC or Facebook advertising, you want to pay attention to this post. Read more
Marketing is all about merging the old ways with the ever changing trends. Whatever strategy you undertake, it is good to know what marketing experts say. If you google “marketing blogs” you will find an overwhelming amount of results, which is why I took it upon myself to sift through the best of the best and create a list of blogs that in my opinion, everyone should have in their RSS feed. Read more
Sometimes your head can be buzzing with ideas, but you can’t seem to get them written. It’s a good problem to have, but still… you have to produce. There’s an easy cure — one you can master in a jiffy. I’ll show you how. But first, let’s talk about those shoes of yours. Read more
When is your promotional email a super success? Although there are some exceptions, most emails are action driven. You want your subscriber to take action: Buy a product, Register for an event or in this case enter a contest. And that is why you have to be clear about it, by using a strong Call To Action in your email. Read more
What if you were attending dear Aunt Betsy’s funeral, and as you were mourning, the funeral director approached you with a chuckle, smile and a large handshake? What would you think? Insensitive much? Your email subscribers will think the same if you approach them with an inappropriate tone and style. Read more
Have you been doing business for a long time and consider yourself a pro at running online promotions? Or, are you a proud owner of a brand spanking new business and are not too sure on how to send out your first email promotion to your list? Either way, Cyber Monday is the perfect excuse for you to flex your email marketing muscles and execute the best sale that won’t take forever to carry out and will also result in quick cash to do whatever you please.
Have you heard of Jane Dawson?
Jane is my person, you see.
Whenever I write a blog post, I am writing for her, my person – Jane Dawson. Read more
Last Thursday we had an amazing opportunity to host a webinar with one of the top personas in the field of copywriting, Bond Halbert – an expert on email marketing whose open rates make ESPs amazed. If for any reason you didn’t make it to the webinar, you still can find out about Bond’s tips and tricks – here is a video recording for you to view any time you wish! Read more