Finding the right balance of formality when producing any form of content – be it for the web or not – is, and always has been, somewhat of a tight rope act. Social media has given rise to the informal marketing tactic. Facebook, Twitter, Instagram, YouTube – these are the modern day tools that we use to present the human side of our businesses to our followers and online audience. These are social networks, and so it is no surprise, really, that the type of content that works well for them are the less formal, almost casual, often humorous (though let’s not forget interesting and entertaining) posts that can very quickly garner the much coveted engagement that we are all after from our potential clients.
Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or HTML is not a straightforward yes or no answer. It has to be decided on a case by case basis. Both formats have their strengths and weaknesses. It’s when you know how to leverage their strengths that you’ll start to see results.
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them. Read more
Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week. Read more
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more
In preparation for this article I was looking through my inbox (or actually the Gmail promotions tab in a separate inbox I use to receive newsletters). The first newsletter I opened was staring back at me. I set out to write an article about Call to Actions and was looking for some good examples, instead what I found was the complete opposite. Read more
You may have heard that the Gmail Android app has recently hit 1 billion downloads. Which is actually not so surprising, as Google has been continuously amazing us with new features and changes to their email client over the past years. Outlook.com however, has just implemented new features that seem to say – that the game isn’t over yet. Let’s take a closer look and see what the buzz is all about. Read more
Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns. Read more
Email deliverability is about as exciting as plumbing, and for the same reasons. When it’s working, you ignore it. When it’s not, you freak out. Read more
When GetResponse published Email Marketing Calendar infographic last year, we were happy to see that you shared it all around the Internet. That’s why we bring the shiny and new version – the 2014 Retail Email Calendar. Enjoy our selection of the most profitable shopping seasons and holidays. Read more