Email Marketing Tips – Blog GetResponse

The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! (more…)

Everyone talks about the “crash” kids experience after the presents have been opened, but not many of us adults talk about the post-Holiday blues we experience. Let’s be honest…after you’ve taken down the decorations and scooped all the best sales, it gets boring pretty fast.  So why not perk everyone up with a contest or 2!! (more…)

We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.

Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. (more…)

Have you checked out any of our brand new video tutorials yet? If not, we’d like to get you up to speed on these super new learning tools…and maybe brag a little!

We know that many of you prefer to watch video tutorials to get user-friendly instructions on how to use GetResponse more effectively. That’s why we decided to add to your selection of useful “tips” tutorials. The brand new videos talk about: (more…)

We’ve been thinking about what else we can change in GetResponse to make it more productive for you in 2010. We decided to start with import contact functions!

Until recently, you had only one mode of importing contacts. Now, you can choose between three modes:  Default, Update and Add new mode. Here are the details: (more…)

The first few days of each new year are full of promises and plans, predictions and expectations. And here at GetResponse, more new ideas and projects!

We also have a New Year’s gift for you! It’s a brand-new monthly wallpaper calendar. Now you can download the GetResponse wallpaper calendar on your desktop and have two cool features in one: a handy monthly calendar and a beautiful scene from your favorite Email Service Provider. (more…)

Can you hear weird grinding noises!? With each passing day, they get louder and louder. Before 2009 comes to a screeching halt, we’d like to take a quick look back. It was an incredibly busy and challenging year, but we pulled through together! So let’s hit the rewind button back to the January 2009 and see how far we’ve come!

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One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only when designing your campaigns. This applies doubly to the question of email frequency.

If you do a quick search, you’ll probably end up with a pile of contradictions, so we’ve boiled down what most e-marketing bloggers, analysts and ESPs are recommending, with the ever-present exceptions! (more…)

Surprise! We’re not talking about video email marketing − this is really about how to avoid SPAM using GetResponse Multimedia Studio!

Perhaps you read our previous posts on “SPAM – why did they do that” and “Build trust with the CAN-SPAM complaint footer”. Now we want to give you some useful tips on how to create and send emails with high-impact graphics, photos and, yes, video − AND avoid any hints of SPAM scandal!

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It’s so much fun to create something cool to help our GetResponse users. This time, with video emails returning 96% higher CTRs, we decided to focus on improving the GetResponse Player. We not only changed the design, but the new features should get you even more marketing ROI! (more…)