There are many ways to boost list growth. One of the most secure and reliable is a well-designed web form — better yet: a web form that’s filled in automatically, so your subscriber-to-be can just click the “Sign In” button. And now we’ve created such a web form inside GetResponse: the Subscribe Via Facebook Web Form.
Why do people open, click and convert in response to your message? Is it the competitive price that drives their interest and engagement? Or is it something else – the elusive, indefinable IT THING that some marketers manage to grasp in their emails and that touches and engages the recipients deeper that discounts?
Facebook’s recent update to all its Fan pages is something more that just an ordinary scheduled cosmetic change. It actually reflects the company’s new approach to brand strategy presented at the recent Facebook Marketing Conference. The timeline is nothing other than the story your brand has the opportunity to tell to your audience.
Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more
Halloween is just ‘round the corner, so we wanted to show you a few email monsters (ear-splitting scream) that have visited our inboxes. And although Halloween is all in fun, these howling blunders are best avoided altogether – in these cases, it’s always a trick and never a treat. Read more
We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.
Some of you probably have several email addresses for different aspects of your business and personal lives. But have you ever wondered what those email addresses say about you? And, more importantly, what they say about your subscribers? Are some email clients trending upwards, or does it relate to demographics in some way?
Remember last year’s HTML study? GetResponse analyzed over 1.1 billion emails sent from customer accounts between July and December 2009. The results clearly showed that HTML emails averaged 59% higher CTR than plain text messages! Impressed?! Let me show you a few easy and effective ways to engage your subscribers, increase your CTRs, and get better results from your email marketing.
The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! Read more
). Check out the video so you can follow his suggestions.