Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more
Halloween is just ‘round the corner, so we wanted to show you a few email monsters (ear-splitting scream) that have visited our inboxes. And although Halloween is all in fun, these howling blunders are best avoided altogether – in these cases, it’s always a trick and never a treat. Read more
We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.
Some of you probably have several email addresses for different aspects of your business and personal lives. But have you ever wondered what those email addresses say about you? And, more importantly, what they say about your subscribers? Are some email clients trending upwards, or does it relate to demographics in some way?
Remember last year’s HTML study? GetResponse analyzed over 1.1 billion emails sent from customer accounts between July and December 2009. The results clearly showed that HTML emails averaged 59% higher CTR than plain text messages! Impressed?! Let me show you a few easy and effective ways to engage your subscribers, increase your CTRs, and get better results from your email marketing.
The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! Read more
Everyone talks about the “crash” kids experience after the presents have been opened, but not many of us adults talk about the post-Holiday blues we experience. Let’s be honest…after you’ve taken down the decorations and scooped all the best sales, it gets boring pretty fast. So why not perk everyone up with a contest or 2!! Read more
We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.
Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. Read more
Have you checked out any of our brand new video tutorials yet? If not, we’d like to get you up to speed on these super new learning tools…and maybe brag a little!
We know that many of you prefer to watch video tutorials to get user-friendly instructions on how to use GetResponse more effectively. That’s why we decided to add to your selection of useful “tips” tutorials. The brand new videos talk about: Read more
). Check out the video so you can follow his suggestions.