Once in a while it’s good to take some time off and get back to basics with all the experience you’ve gathered so far. The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message. Read more
How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about. Read more
Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more
Your subscriber is drawn in by a juicy subject line and just opened your email with high hopes. The offer is perfect, precisely what he is looking for. He even scanned through the email and now.. and now … [Delete]. Hey! What just happened there? Most likely a Caveman Call-to-Action malfunction.
When is your promotional email a super success? Although there are some exceptions, most emails are action driven. You want your subscriber to take action: Buy a product, Register for an event or in this case enter a contest. And that is why you have to be clear about it, by using a strong Call To Action in your email. Read more
What if you were attending dear Aunt Betsy’s funeral, and as you were mourning, the funeral director approached you with a chuckle, smile and a large handshake? What would you think? Insensitive much? Your email subscribers will think the same if you approach them with an inappropriate tone and style. Read more
If you think that email is an obsolete form of promotion and won’t bring you any benefit, especially financial – let me tell you just two words: you’re wrong. Read more
We often focus on what you should do in your email marketing. Sometimes, however, a little constructive criticism goes a long way. Let’s take a look at how you might be sabotaging your own email campaigns. Read more
As a GetResponse customer, you were recently chosen to wield a weapon unlike any other — GetResponse A/B Testing, a powerful feature that makes it easier than ever to optimize your newsletter campaigns and reach your goals. Now we’ve got something special for you. Come on inside and we’ll tell you all about it … Read more