Your email navbar does not have to be an exact replica of your site navbar. Think of the NAVigation as the GPS for your customers and prospects. It will guide them to their online destination. And, when carefully mapped out, the navbar will guide them to exactly where you want them to go. Read more
The top of your email is first to receive valuable attention, some might say that the top is prime real estate. If you haven’t revisited your navigation bar in a while, now’s the time to do so. Because it is such an important topic i’ll dive in a bit deeper. Read more
When you’re developing an email campaign, there are many elements to consider: the subject line, preheader, headline, images, offer, body copy, and call to action – to name a few. One item that is often overlooked, but very important, is the navigation bar at the top of the email. Which is why this blog post will focus on its importance! Read more
When it comes to design, online marketers used to leave that “mumbo jumbo” to graphic designers. However, there is a growing number of marketers who like to think of themselves as brave souls who don’t need any graphic designers because their knowledge and keen sense for the “design mumbo jumbo” is enough. Now, there is nothing wrong with being a brave soul! But it’s good to know your basics to make sure you improve your brand instead of hurting it. Read more
So you’ve done the hard work, you’ve got your killer subject line. It’s short, it’s sweet, and it’s very clickable. You’re confident that people are going to open the email and see your newsletter, but now you have to make sure they read it. Yes, a lot of that’s down to having interesting content (and you’ve got that too) but you want to have that cutting edge that makes sure your readers want to examine every inch of the newsletter.
Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign. Read more
We want to make your marketing campaigns more successful and your life easier, so we’ve prepared something special for you — our Online Marketer’s Toolkit — to introduce software, apps, and tips & tricks to help you achieve objectives in your New Year’s marketing resolutions. In part 1, we have 5 Photoshop alternatives to make your brand visuals look stunning at no cost. Enjoy!
Video is one of the most powerful trends in Internet marketing today. Pair it with email, and you’ve got the potential for amazing results.
But despite the promise of video in email, many marketers have held back because of concerns over rendering and deliverability. Until recently, video couldn’t be viewed in most email clients. Fortunately, that has changed. Read more
Gmail has made an exciting change to how it handles images within emails, and I think you’re going to like this.
From now on, Gmail will never ask your subscribers to give permission to “display images below”. Instead, they will automatically display the images by default. Read more
As a GetResponse customer, you were recently chosen to wield a weapon unlike any other — GetResponse A/B Testing, a powerful feature that makes it easier than ever to optimize your newsletter campaigns and reach your goals. Now we’ve got something special for you. Come on inside and we’ll tell you all about it … Read more