Every email marketer needs to make the most of their newsletter campaigns. To achieve this goal, your messages need to be more meaningful and engaging than your competitors’. At GetResponse, we’re introducing an effective and easy-to- use tool to help you master the science of creating the most appealing newsletters – it’s A/B Testing. Let’s see how it works! Read more
Oh my, look at the calendar! It’s almost Christmas! Doesn’t time fly too quickly? Don’t worry — we’ve got a free, downloadable resource chock full of holiday campaign ideas. But first, let’s review a handful of quick tips to get you off to a fast start. Read more
Trained as an elite, the Japanese mercenaries and warriors of yesteryear are effective in every situation. Just think about the samurai and ninjas – the figures of mystery and legend. They always hit their target. Every marketer would like his messages to be just as optimized for performance and cool as they were. Let’s see what we can learn from these warriors and their intelligent tactics to make your email the ninja of mobile. Read more
As we will analyze in the following 5 points, an email marketing campaign for a startup isn’t comparable to what big companies like Nike, McDonald’s or Apple can implement. Trying to copy another company’s way of working unfortunately won’t result in the expected and desired results. We must design our own process from scratch. Read more
Break out the pumpkins and fill up the candy bowl – it’s Halloween! To celebrate all the spooky fun, we assembled this list of email horrors. Give your subscribers treats, not tricks by avoiding the ghouls below. Read more
People are reading your email on their smartphone and tablet. Like it or not, there is no more hiding from the mobile revolution. Already around 50% of your emails are opened on a mobile device. Time to make a change and adapt your e-mails to fit the screen on the go. But if you are not so html savvy, how can you still look great – and get great results – on mobile?
Smartphones are taking over the market and our lives. New online habits have emerged that change how people read their email, search the net and shop, whether online or offline. How to respond to the emerging revolution? The latest GetResponse publication — Responsive Email Design Guide — will answer your questions on how to optimize your newsletters for the mobile era. Read more
Today GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along. Here’s how it works: Read more
Before you read this post, think of all the devices you use to view your email. Computer – definitely. Mobile – probably. Tablet – more and more often. You view them on small screens and large, vertical and horizontal, with pictures on and off, in different browsers and email clients. Making every message look perfect on all devices might seem like a job for Superman, but actually it’s not. It’s a job for responsive design. Read more
The preheader is a design element that helps you preserve a neat structure in your email. We’ve now added it to Email Creator as one of the Basic Blocks, to simplify the process of creating emails that convert. Now you just drag ‘n’ drop – and your preheader is right in place. Your newsletter gains a new quality – of being readable, consistent, and transparent in structure.