Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations. Read more
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
Re-activating customers who are no longer engaging with your emails should be part of your regular email marketing strategy and factored into your customer lifecycle. It is a fact of life that people will lose interest over time. Although you can reduce that disinterest by working harder to keep people engaged (more on that later), it will happen that people will stop opening your emails. Be ready to re-activate when that happens. Read more
Today we sit down with Joanna Wiebe, an expert copywriter and co-founder of CopyHackers.com to talk about how copy can make or break your email marketing campaigns. We also pick Joanna’s brain and learn what you as a marketer or copywriter can do to turn your everyday work into an even greater success for your business Read more
Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns. The overall idea is to reinvigorate your strategy after the long winter months and set new goals with positive attitude.
The number one goal of your business blog is to collect email addresses. Most people are surprised to hear this. They think their website exists to generate sales. It does, but it’s not the number one reason for it. Read more
“To confirm or not to confirm, that is the question.” from Shakespeare’s lost manuscript, The Opt-in Dilemma*
Email marketers are generally agreeable people. But there is one issue that divides us: Double versus single opt-in. Some of us think double opt-in is unnecessary. Others think single opt-in creates a less responsive list. While I can’t resolve the dispute in one post, I do have some new information to help you make the decision for yourself. Read more
Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses. Read more
Anyone who writes a book has a dream — seeing their name on the prestigious NYT bestseller list in the coveted #1 spot. Accomplishing such a goal is the result of a lot of hard work. But is it the beginning of a period of new impact, influence, and business success? Let’s take a look at Mark Anastasi’s success story and find out. Read more
Although they are “just” for your own employees, internal email newsletters shouldn’t be taken for granted. They serve an important role in companies or organizations so they should be thoughtfully crafted. They can be effective communication tools as such, it’s important to learn how to best do internal email newsletters. Read more