Designing The Perfect Mobile Landing Page

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Landing pages are – or at least they’re supposed to be – one of the most powerful conversion tools in the online marketer’s arsenal. Done well, and that’s exactly what they are. Done badly, and they’ll generate more bounces than the NBA. Their effect needs to be instant – you literally have mere seconds for the landing page to load, seize the user’s attention and induce them to act.  Read more

Email Success Profile: Vemma Nutrition Company

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Sometimes you wonder how entrepreneurs accomplish so much. They start a company from scratch and build it into a profitable powerhouse. How do they do it? As GetResponse insiders, we’re often privileged to peek behind the curtain at the machinery of success. Today (with Vemma’s permission) you’re about to catch a glimpse too. Are there takeaways you can duplicate in your business? Let’s ask Vemma CEO BK Boreyko.   Read more

How to Promote a New Product Using Email Marketing

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You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more