Welcome back! If you read our first installment then you know split testing works and what it can do for your email marketing results. Remember, it’s totally up to you how and when you use it. BUT…if you’d like a few suggestions and examples of what to split test and why, then let’s dive in! (more…)
According to our 2010 Email Marketing Trends, only 25.9% of respondents plan to use split testing to reduce the negative impact of inbox clutter. Now we know they don’t speak for you, but that metric worried us. So we decided to try and boost the numbers with a little more information! (more…)
As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing! We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting. Today we’re excited to reveal the results of our “2010 Email Marketing Trends Survey”. (more…)
As you all know, the team loves thinking of ways to make GetResponse easier, faster, and more functional for you! This time we’ve decided to give you a new feature which will not only make your email marketing campaigns more effective, it will be a nice surprise for your audiences as well! (more…)
The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! (more…)
We would like to share with you an extremely interesting and useful set of stats, with a different slant. Have you ever wondered how your email response rates stack up against other email marketers in your country? How about how the response rates of other continents compare to yours’? Did you just assume they would be similar? Get ready to be surprised! (more…)
As the world celebrates Safer Internet Day, GetResponse continues its decade-long commitment to the safety and security of your email lists. As part of an ongoing effort to improve security for all our accounts, we’re rolling out an important security upgrade and a new password policy today. (more…)
Everyone talks about the “crash” kids experience after the presents have been opened, but not many of us adults talk about the post-Holiday blues we experience. Let’s be honest…after you’ve taken down the decorations and scooped all the best sales, it gets boring pretty fast. So why not perk everyone up with a contest or 2!! (more…)
We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.
Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. (more…)
Have you checked out any of our brand new video tutorials yet? If not, we’d like to get you up to speed on these super new learning tools…and maybe brag a little!
We know that many of you prefer to watch video tutorials to get user-friendly instructions on how to use GetResponse more effectively. That’s why we decided to add to your selection of useful “tips” tutorials. The brand new videos talk about: (more…)
