How to Promote a New Product Using Email Marketing

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You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more

9 Blog Design Tweaks That Will Increase Your Email Signups

BlogTweaks

You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you. Your main focus is on content marketing, and for that you need them to hand over their contact details – their email address. Read more

The 3 Most Effective Emails Most Marketers Aren’t Sending

MarketingEmails

At AppSumo we’ve sent more than 100,000,000 emails in the past 4 years—generating over 8 figures in total revenue. In those four years, we’ve found specific emails that make our business more profitable and our customers happier. Today I will show you three specific emails you can add to your existing campaigns (along with the exact text) so you can use them for yourself.  Read more

How to Create a Simple Autoresponder Series to Keep Your Leads Hot

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As a small business owner, you should be building your email list – you get that. You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase. Read more