Back when I was editing a B2B magazine I had a publisher tell me that one reason print wasn’t threatened by digital media was the fact that you couldn’t read an email in the washroom. I replied that wasn’t true if you had a laptop! Read more
According to a new report by Return Path (reported at eMarketer.com) webmail still leads the pack when it comes to how people access their email. The data puts webmail in the lead with 44%, followed by desktop email at 33% with 23% for mobile email access. Read more
One look at my inbox proves one undeniable truth: Christmas is coming! And since we’re all busy with hectic preparations, it’s the perfect time to review this year’s Christmas hits and flops and provide a handful of last-minute tips and ideas (also useful for preparing your next year winter campaign).
The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
Even if a PC is a shared device, it’s not often that you have a whole group of people crowded around it all reading email at one time. After all, PC stands for “Personal Computer” and even in an office environment, most people consider their desktop to be personal space. Try reading over someone’s shoulder sometime if you don’t believe me. Read more
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
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Do you ever review the effectiveness of the email marketing strategies and routines that you apply? Do your campaigns deliver the maximum ROI and conversion rates? Or do you feel that, despite your efforts, there’s still some room for improvement?
We’re pleased to announce that, thanks to the combined efforts of our team members, we’ve just launched our own apps library: GetResponse App Center to consolidate information about all the applications, systems, platforms, and software that now can connect directly with our email marketing platform.
The email inbox is a battlefield. Messages fight for our attention; only a few win. The rest fall victim to our impatience, annoyance or lack of interest when we click Bin or Spam. Even if we take prisoners (save emails for later) we usually let them die at the bottom of our inbox.
Don’t you wish you could read minds?
If you could, you’d be able to craft the perfect offer for your customers. Their eyes would light up as soon as they saw it. They would immediately reach for their wallet.
Well, you can read minds . . . sort of. Read more