To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start. Read more
All good landing pages follow a certain structure. These aren’t laws of the universe, but it’s what typically works the best. No point in re-inventing the wheel.
Everyone hates pop-ups, right? Ever since I’ve been connected to the Internet back in 1995, people have been cursing them and complaining about how annoying and useless they are. Yet, almost 20 years later, pop-ups are still part of our daily life. Popovers, pop under, light box pop ups etc. Read more
So you’ve done the hard work, you’ve got your killer subject line. It’s short, it’s sweet, and it’s very clickable. You’re confident that people are going to open the email and see your newsletter, but now you have to make sure they read it. Yes, a lot of that’s down to having interesting content (and you’ve got that too) but you want to have that cutting edge that makes sure your readers want to examine every inch of the newsletter.
Your subscriber is drawn in by a juicy subject line and just opened your email with high hopes. The offer is perfect, precisely what he is looking for. He even scanned through the email and now.. and now … [Delete]. Hey! What just happened there? Most likely a Caveman Call-to-Action malfunction.
Marketers make much effort convincing their clients to join their brand community and hoping for them to become truly loyal brand ambassadors. Whilst doing so, many fail to notice that their email marketing campaigns focus mainly on revenue generation rather than on building strong and positive relationships. Apart from regular commercial newsletters there are other types of messages, such as transactional ones, which aim to create bonds. If you don’t know what transactional emails are just yet, this article is for you. Read more
Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that an email that doesn’t include a CTA that spells out exactly what is it the subscriber should be doing, is doomed to fail. Fail. Fail. Read more
Email marketing is highly measurable – as a result, there is a variety of metrics available to every email marketer. All these statistics can be even a bit too much. KPIs are often not well understood. What makes a number a key performance indicator? What type of information should be reported? In this series of posts I’d like to share some words on making email marketing metrics insightful and actionable. Starting with Metrics, KPIs and other marketing drugs. Read more
You’ve probably already heard or learned the hard way that it is much more expensive to attract new customers than to retain the existing ones. New customers tend to be skeptical and hesitant when trying out and investing in new products or services. The best approach to this problem is to get your own clients to fall in love with your company and let them do the talking and be your brand advocates. To help you succeed in this, we have prepared something special – a free whitepaper on creating your own effective loyalty program. Read more
You’ve probably heard a lot about personalization — that it’s one of the best ways to boost email performance, build better relationships with subscribers, and add a personal feel to your communication. In theory it looks great, but how do you develop personalized campaigns that deliver the numbers you’re looking for in your analytics? Read more