Email Success Profile: The Residual Entrepreneur

entertainment

OK, maybe you’re not in show business, and Hollywood may seem a million miles away. But a fascinating trend has emerged in the arts, one that might give you a new slant on your business. Put aside notions of actors surviving as waiters so they can show up for auditions. You’re about to meet Michael Simpson Jr., a new breed in the entertainment business. Let’s see what we can learn from his business model. Read more

21 Email Marketing Tips For Coaches

coaches

Every online marketer has a different approach, that is why we have decided to start a series for individual types of email marketers. Today, we start with coaches! There are a lot of coaches around. If you’re a coach, you know this all too well. And while it might sound like I’m about to say “coaches are a dime a dozen”, I’m not. There’s a reason why there are so many coaches around. It’s because there’s a need for them! Read more

6 Email Insights From Usability Research: All You Need To Know

usability

There are several ways to learn and improve your newsletter. I am a big fan of A/B testing, because it can give you real, usable results based on data. Usability research is a completely different game (and more expensive). Usability research can give a brand insight into the expectations and opinions that users have. In case of email marketing, a marketer would be looking at their own subscribers. What can we learn from usability research in email marketing? Read more

Designing The Perfect Mobile Landing Page

Mobile_LP

Landing pages are – or at least they’re supposed to be – one of the most powerful conversion tools in the online marketer’s arsenal. Done well, and that’s exactly what they are. Done badly, and they’ll generate more bounces than the NBA. Their effect needs to be instant – you literally have mere seconds for the landing page to load, seize the user’s attention and induce them to act.  Read more

Email Success Profile: Vemma Nutrition Company

vemma

Sometimes you wonder how entrepreneurs accomplish so much. They start a company from scratch and build it into a profitable powerhouse. How do they do it? As GetResponse insiders, we’re often privileged to peek behind the curtain at the machinery of success. Today (with Vemma’s permission) you’re about to catch a glimpse too. Are there takeaways you can duplicate in your business? Let’s ask Vemma CEO BK Boreyko.   Read more

How to Promote a New Product Using Email Marketing

Product_promotion

You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more