4 Effective Ways to Monetize Your Email List & Achieve Profitability

Email is still one of the most effective methods of reaching a targeted audience, whether you’re trying to sell products and services, build relationships, deliver info products, and more. Regardless of the direction that online media takes us and with the birth of a new, younger generation, email is always relevant and we will always need it for the near future. Our relationship with email is quite peculiar, in that it’s a possession that is guarded as private and personal space. There’s a lot of trust placed on messages we permit there. Through navigating this circle of trust, consumers are driven to spend billions yearly on businesses that offer value. Read more

Surveys Are the Way to Unlock Your Subscribers’ Hearts

Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do that. Read more

20 Ways to Double Your Email Open Rate

Everybody knows the importance of building an email list. Without an email list, you don’t have a business.

If you build your audience on any social media platform, you are at their mercy. They can change the rules any time, put new restrictions in place, or even ban you from accessing your own data. With email though, you are in control. You get to contact your people any time you want, as many times as you want. You own your list. Nobody can make you do anything you don’t want or take it away from you. Read more

Grid Planning your Email Newsletter Layout

Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the final email will look can have many variations. We all know the presentation of your mail can have big impact on your results and conversions, but the effectiveness of your email newsletter begins one step before that: by planning your email layout. Read more

The Don’ts of Email Marketing

Working with various brands and industries we are witnesses to a lot of different approaches to email marketing on a daily basis. We may find some of these to be truly innovative and we gladly watch as they skyrocket the results of our clients that use them (of course we also share them with you on this very blog). However, we also see a number of accounts using so called marketing “tricks” that are supposed to increase the results, but often have the opposite effect. Read more

20 Habits of Highly Effective Email Marketers

Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more

Are You Getting the Most of Your Email Segmentation?

If you want to take your email marketing to the next level, you should implement segmentation if you’re not already doing so. Like any tactic designed to increase success, segmentation requires additional budget and staffing resources. Yet if you take a closer look at your list management, it begs to ask: am I getting the most bang for the buck from  segmentation? Read more