Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

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Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.

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The Email List Building Nemesis: Churn Rate

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There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller.  Read more

Start for Free: A Beginner’s Guide to Real Estate Email Marketing

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Do experts keep mentioning how email is one of the more effective ways to market your real estate business? Yet you really aren’t sure how to implement it… Or do you have a complex autoresponder running that just doesn’t seem to work? Maybe you haven’t tried internet marketing and still stick mainly to cold calling. Wherever you are, there is tons of value you can get from your business by adapting an email marketing campaign.  Email is the best driver of sales when marketing online. Think about it. Read more

A Guide to Creating a Compelling Email Message #Infographic

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Once in a while it’s good to take some time off and get back to basics with all the experience you’ve gathered so far. The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message. Read more

How to Start a Business Blog in 2015 – Part III

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This is the third and final installment of the ‘How to start a business blog in 2015’ series. If you haven’t read the first two parts, I highly recommend you do that first! As promised, in this third and final part of the business blogging series, I am going to talk about how you would use your blog to collect email addresses and build your email list. So let’s not wait any longer. Read more

How to Grow Your Subscribers List in 2015

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A large, healthy email subscriber list is absolutely fundamental when it comes to running successful email marketing campaigns. However, the majority of email marketers declare that they still struggle to grow their list. This is why we have launched the GetResponse List Building Program – an action-based course to build your list with up to 10,000 subscribers. I also decided to browse our blog history and compile a few posts and infographics in order to offer you a large collection of information on list building. Read more