How to Use Color Psychology in Email Newsletters

So you’ve done the hard work, you’ve got your killer subject line. It’s short, it’s sweet, and it’s very clickable. You’re confident that people are going to open the email and see your newsletter, but now you have to make sure they read it. Yes, a lot of that’s down to having interesting content (and you’ve got that too) but you want to have that cutting edge that makes sure your readers want to examine every inch of the newsletter.

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Wakeup Call: Begin Your Emails with a Call to Action in Mind

Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that an email that doesn’t include a CTA that spells out exactly what is it the subscriber should be doing, is doomed to fail. Fail. Fail.  Read more

Prove and Improve the Worth of Your Email Marketing with Smart KPIs

Email marketing is highly measurable – as a result, there is a variety of metrics available to every email marketer. All these statistics can be even a bit too much. KPIs are often not well understood. What makes a number a key performance indicator? What type of information should be reported? In this series of posts I’d like to share some words on making email marketing metrics insightful and actionable. Starting with Metrics, KPIs and other marketing drugs. Read more

How to Build a Profitable Customer Loyalty Program #Whitepaper

You’ve probably already heard or learned the hard way that it is much more expensive to attract new customers than to retain the existing ones. New customers tend to be skeptical and hesitant when trying out and investing in new products or services. The best approach to this problem is to get your own clients to fall in love with your company and let them do the talking and be your brand advocates. To help you succeed in this, we have prepared something special – a free whitepaper on creating your own effective loyalty program. Read more