Some time ago Mick asked you how much you think your inbox is worth. Now he’s changed the question. Ever wondered about the value of a single email address from your list? Check out what Mick has to say first. Read more
The business-to-business sector has its own email marketing rules. Following them may be a bit harder than in the case of, say, Groupon. Here are some tips for marketers whose target customers don’t open emails unless they’re wearing a tie, and want to unsubscribe from your list. Read more
It’s Thursday, 9.15 pm, and you’re stuck in the office working on the finishing touches of the latest campaign. The webmaster and copywriter are getting impatient, but you’re still testing. When it’s finally closing time, you press one last button and it’s hello long weekend! Unfortunately, the evening karaoke is interrupted by a call from your boss: ”Just look in your inbox! What the heck is this?!” Read more
I get a lot of invites each week from people asking me to join webinars. The subjects vary from “get rich quick” and “how to master social media marketing” to “the hottest new golf club”. Some of these are relevant to me and some are not. But the key point is that the marketer used email to notify me of the event. But how many of them made the best use of my data? Read more
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high conversion. Read more
Do you like responding to emails? I’m sure some of you do with genuine pleasure. The rest consider it a chore. Encouraging responses to your marketing emails is a key factor in successful communication.
Still, a lot of marketers prefer a monologue and shy away from their subscribers’ questions and opinions.
Like most marketers, I am constantly trying to listen to the experts and absorb their opinions and advice. Nowadays, most leading blog authors have adopted email marketing and offer readers the opportunity to sign up for email updates using web forms. Does this mean they’ve replaced RSS with emails? It doesn’t, as they all still provide this option.
Spam complaints are every marketer’s worst nightmare. If you want to know who’s responsible for routing your messages to junk folders and what Hollywood has to do with spam filters, today’s blog post was crafted just for you!
Having discussed the email hors d’oeuvre in my last post, I would like to propose another course from the „Increase your email’s impact!” menu today: the header.
How do you plan this section effectively? Where does it belong on your email layout map? What does „above-the-fold” mean? Can header design have an impact on click-thru rates and ROI? Read more
Summer’s almost here! Everyone’s getting ready to take a break and have some “fun in the sun”. But sometimes that means NOT reading marketing emails from you. To help keep your audiences engaged, we came up with some tips and best practices on bringing summer Read more