If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
Having a deep understanding of your brand’s touchpoints will bring exceptional long-term benefits. It is the way to build a strong, powerful brand at every turn and stay present in the minds of customers. Touchpoint’s are were revenue is generated, loyalty is stimulated, and customer data is collected. Still few brands use the full potential of their touchpoints to gather opt-ins and some of the touchpoint are even totally untapped. Read more
Every digital marketer has to determine their ideal email frequency in order to maximize profit and response to their email marketing program. The purpose of this post isn’t to give you a magic number of emails to send, but rather to show you how to intelligently increase your email frequency (and revenues). Starting with the tactic of resend and remind. Read more
Ask any website owner to pinpoint one webpage that is hardest to write and you will hear the same answer, over and over again. The about page. There is something about writing an about page that makes most people break out in hives. We find this as challenging as writing a personal ad and we all know what can joy that can be. Read more
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more
Email is still one of the most effective methods of reaching a targeted audience, whether you’re trying to sell products and services, build relationships, deliver info products, and more. Regardless of the direction that online media takes us and with the birth of a new, younger generation, email is always relevant and we will always need it for the near future. Our relationship with email is quite peculiar, in that it’s a possession that is guarded as private and personal space. There’s a lot of trust placed on messages we permit there. Through navigating this circle of trust, consumers are driven to spend billions yearly on businesses that offer value. Read more
Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do that. Read more
Everybody knows the importance of building an email list. Without an email list, you don’t have a business.
If you build your audience on any social media platform, you are at their mercy. They can change the rules any time, put new restrictions in place, or even ban you from accessing your own data. With email though, you are in control. You get to contact your people any time you want, as many times as you want. You own your list. Nobody can make you do anything you don’t want or take it away from you. Read more
Want to develop an email strategy, but don’t know how to break free from purely Ad-Hoc email blasts? Planning your emails is a great first step in bringing more structure (and a bit of breathing room) to your email marketing. Last time I wrote about the email marketing calendar, I got some questions. Read more
The advantage of email marketing is that it’s fast. Very fast. You can quickly deploy thousands or millions of emails with the touch of a button. Voilà! They’re in the inbox of your subscriber (provided you have good email deliverability). There’s no printing, no media to be bought and no long production lines. Read more