Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities. Let’s take a closer look.
Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale. Read more
Finding the right balance of formality when producing any form of content – be it for the web or not – is, and always has been, somewhat of a tight rope act. Social media has given rise to the informal marketing tactic. Facebook, Twitter, Instagram, YouTube – these are the modern day tools that we use to present the human side of our businesses to our followers and online audience. These are social networks, and so it is no surprise, really, that the type of content that works well for them are the less formal, almost casual, often humorous (though let’s not forget interesting and entertaining) posts that can very quickly garner the much coveted engagement that we are all after from our potential clients.
Over the years email marketing and organic search have always been amongst the most popular channels used by marketers to build their business online. In the latest Email Marketing Census from Econsultancy, they have also been named as the highest ROI generating solutions. While mentioned together, SEO and email have typically been compared against each other, but hardly ever analyzed in combination. What you’ll find in this post are all the reasons why email and SEO should always go hand in hand. On top of that, we’ve added a free whitepaper on Email List Building Through SEO. Read more
If you think email attrition is unavoidable and re-engaging unnecessary, think again. Customers do lose interest in every aspect of life, and yes, that even includes your brand. But that interest can be re-kindled. When it comes to your brand, it’s in your own best interests to make the effort to do so and minimize the inactive segment. Read more
Are you looking to build your online business? You do know it all starts with an irresistible opt-in offer, right? The giveaway you use to entice people into handing over their email address in exchange for something truly valuable you offer. Read more
Let’s start with what you already know … gathering data is essential to developing a successful email marketing strategy. This means, it’s tempting to think more data equals better results. Read more
Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations. Read more
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.