Archive for the ‘email marketing’ category

One Billion Emails Sent Since 6.0 Launch!

Friday, December 4th, 2009

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Holiday or not, these email stats are really starting to snowball! It was only this October that we posted the news GetResponse sends 500-million emails since the launch of 6.0! Today we checked our stats again to see how we were doing, and it had doubled!!! That’s a BILLION EMAILS sent since the launch!

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Redesigned GetResponse website

Friday, December 4th, 2009

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If you haven’t seen it yet, we just redesigned our GetResponse home page!

The fonts and buttons are larger for improved readability, and we added more white space and colorful graphics so you can find your way around with ease.

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Free Video Emails Forever. Only from GetResponse!

Thursday, December 3rd, 2009

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We gave you some really big hints about the special holiday gift the GetResponse team prepared for you this year, but I guess the gigantic bolded text below gives it all away, so…

Yes, it’s true! We’re giving you FREE VIDEO EMAILS. FOREVER! All you have to do is purchase or upgrade your GetResponse account and you’ll get FREE Video Emails for the Life of your account!

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Get 10% off till tomorrow ONLY!

Monday, November 30th, 2009

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As you probably know GetResponse is celebrating its 10th anniversary by offering a special promotion to all new and existing clients. To take advantage of the discount, you need to purchase or upgrade a GetResponse account in the time allowed.

When we started the promotion, it was supposed to be valid only through November 30th, but bargain-hunting email marketers are still purchasing and upgrading accounts like crazy so we decided to extend it one more day!

So hurry…you have 24 EXTRA hours to sign up, then it’s over and regular pricing will apply! If you’re not sure how much time you have left, just check out the countdown clock on the GetResponse website. Remember, there’s only one day left to SAVE!

Happy Thanksgiving to you from GetResponse Team!

Thursday, November 26th, 2009

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Thanksgiving is a family holiday full of love, sharing and giving thanks. That’s why you should forget about your job, responsibilities and everyday life for a while, if you can.  You have your work and worries every day, but Thanksgiving comes only once each year. (more…)

7 (more) email marketing tips to making your Holiday wishes come true!

Thursday, November 26th, 2009

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Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 .  But have you thought about the BEST way to use targeting and list segmentation for the holidays?

Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…

Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level.  And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’.  Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages,  and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:

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Guess what holiday gift GetResponse has waiting for you!?

Tuesday, November 24th, 2009

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November is coming to an end and in a few short days the (Crazy) holiday season begins! For most of us, it’s a magical time filled with jolly Santas, shiny presents, yummy sweets, falling snow, and many more wonderful things, including, of course, holiday email marketing campaigns!

That’s why we decided to celebrate this festive season with an extraordinary gift for everyone – ALL new and existing customers. Honestly, we huddled for days, scratching our heads, and thinking and talking, till we finally came up with the idea!

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GetResponse Developer Zone Goes Live!

Monday, November 23rd, 2009

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We are really proud to announce that today we launched the new GetResponse Developer Zone portal, dev.getresponse.com AND a powerful targeting feature called Dynamic Content.

First, Developer zone! We are offering FREE access to our API to help your IT staff (and power users) customize and integrate our GetResponse email marketing platform with in-house applications, databases, e-commerce shopping carts, and customer management systems to improve targeted marketing capabilities and increase your campaign ROI. Why the big focus on targeting?   (more…)

Ad:Tech New York Summary

Friday, November 20th, 2009

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We can hardly believe it, but It’s been almost 2 weeks since our very first exhibition at ad:tech New York! Now that we’re somewhat rested and recovered, we wanted to share some of our many learning experiences with you. But don’t worry – it’s not going to be a bunch of boring statistics. This amazing expo was host to almost 10 000 visitors, and probably the best place in the world to learn about email marketers’ challenges, goals, and innovations. And that is what we will be writing about! (more…)

Those Forbidden SPAM words!

Thursday, November 19th, 2009

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A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…

SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!

So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!

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