If some of you are still wondering why you should use a professional email marketing service for your newsletters and campaigns, we have some great reasons for you!
Category Archives: email marketing
How to improve your CALL TO ACTION results
Often overlooked, taken for granted, and definitely not a “hot topic” – is this how you view your “Call to Action”? If you do, it’s high time to change your attitude! Why put all that time and effort into your campaign only to throw it away with a weak Call to Action?! By underestimating this feature’s “power to convert”, you’re missing opportunities to increase your website traffic − and your campaign revenues! This may surprise you, but a good CTA needs to do a lot more than “Click here”.
Tips on putting some spring in your campaigns
Spring is finally here! It’s the perfect time to refresh your wardrobe – and your email campaigns! Renew your template designs, subject lines, and messages with fresh ideas and approaches! Let the sun awaken your creativity and surprise recipients with some brand new graphics. A unique new image will certainly lead to more email engagement and more traffic to your website! That’s exactly what audiences are waiting for!
Automate your email marketing and increase profits!
Automating email marketing is all about “doing more with less”. It’s like having a private “virtual assistant” working for you so you can focus on growing your business. You’ll profit by saving time and increasing sales and customer retention. And higher sales bring higher profits, so you see, this game really is a “win-win”.
Manage Expectations And Foster Relationships
If you are like most marketers, your goal is to nurture a responsive, permission-based list of engaged, motivated subscribers that are eager to hear from you.
But how do you achieve this goal? Read more
Split Test to Send the Best – Part 2
Welcome back! If you read our first installment then you know split testing works and what it can do for your email marketing results. Remember, it’s totally up to you how and when you use it. BUT…if you’d like a few suggestions and examples of what to split test and why, then let’s dive in! Read more
If You Want To Send the Best – Split Test!
According to our 2010 Email Marketing Trends, only 25.9% of respondents plan to use split testing to reduce the negative impact of inbox clutter. Now we know they don’t speak for you, but that metric worried us. So we decided to try and boost the numbers with a little more information! Read more
Results of 2010 Email Marketing Trends Survey
As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing! We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting. Today we’re excited to reveal the results of our “2010 Email Marketing Trends Survey”. Read more
Audio in confirmation emails – beta option
As you all know, the team loves thinking of ways to make GetResponse easier, faster, and more functional for you! This time we’ve decided to give you a new feature which will not only make your email marketing campaigns more effective, it will be a nice surprise for your audiences as well! Read more
HTML messages improve your CTR!
The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! Read more