So, you’re wondering what all the fuss is about when it comes to list segmentation. Maybe you’re using other techniques to improve performance. You should be! But to boost the effectiveness of your email campaigns, you also need to re-think your segmentation strategies. Read more
Some organizations spend thousands on trade shows every year. And yet many have a hard time justifying the expense. A trade show can mean more than just good publicity; it can fill your sales pipeline. To capture the potential, you’ll need organizing skills and up-to-date tools. Here’s a rundown. Read more
Every time we introduce a new feature, we want to make sure you understand how to obtain the best possible results. That’s why Mack Gorski, GetResponse Education Expert, ran a free webinar on email testing and optimization. If you missed it, don’t worry — just click the post, watch the video, and learn all about A/B Testing! Read more
As time goes by, planning, executing and monitoring your email marketing campaigns can often become difficult and even more time-consuming. Given that your competitors are never asleep, you need to make sure that you stay in the game, constantly adapt and improve both your products and communication with the audience. Read more
Every email marketer needs to make the most of their newsletter campaigns. To achieve this goal, your messages need to be more meaningful and engaging than your competitors’. At GetResponse, we’re introducing an effective and easy-to- use tool to help you master the science of creating the most appealing newsletters – it’s A/B Testing. Let’s see how it works! Read more
Imagine yourself preparing a perfect newsletter… After a brainstorming session you’ve got multiple ideas for elements of the email. But which one will convert better? Soon it will be easy to find out. Read more
Today GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along. Here’s how it works: Read more
“Mobile” and “responsive design” are buzz words I’m sure you all know. But there’s a reason for that – more and more people open their emails on smartphones and – even more important – more and more will delete them (even 42%*!) if they don’t display correctly. And yet, true responsive email design hasn’t been offered by any email marketing platform – until now (well, about a week from now). Read more
How important is your subject line for email success? It’s one of the key elements that can boost (or doom) your results. And every marketer knows how difficult it can be to stand out in the crowd. So now we’re giving you a new, super-simple tool to help you become outstanding, memorable and tempting: Unicode Symbols for your subject lines.
The preheader is a design element that helps you preserve a neat structure in your email. We’ve now added it to Email Creator as one of the Basic Blocks, to simplify the process of creating emails that convert. Now you just drag ‘n’ drop – and your preheader is right in place. Your newsletter gains a new quality – of being readable, consistent, and transparent in structure.