Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns. Read more
Valentine’s Day is almost here! And, as anticipation grows, so do the expectations of your subscribers. In my last blog post, I showed you five uncommon ideas to help your newsletter stand out in the Valentine’s Day inbox clutter. Today we’ll go through another round of quick-win strategies to increase opens, clicks and sales. Read more
Whether you’re a devoted football fan or just like to watch the commercials, we know you’ve got an interest in email marketing. To celebrate the game and the new Super Bowl-themed email templates we’ve just added, here’s a list of ideas for how to incorporate the big game into your email marketing playbook. Read more
Opportunity is in the air. Can you smell it? It’s not the turkey, stuffing or pumpkin pie we can’t wait to consume on Thanksgiving. It’s the smell of opportunity for businesses who strategically know how to leverage their email campaigns to produce the greatest returns during the holiday season.
Nothing inspires the imagination and curiosity of subscribers more than a secret that can be revealed with one mouse-click. This theme is used successfully in campaigns all year round; mystery savings, secret offers and coupon codes seem to have a long tradition supported by increased engagement rates of these campaigns. In this post you’ll find a collection of great ideas, and a few tips on how to do it right.
Animated GIFs in emails are controversial, to say the least. Despite that, more and more companies are using them lately – at least that’s what I’ve noticed in my inbox. And more and more, they do it in a fun way, pleasant to the eye and actually making sense. Although that’s not always the case, which I’m going to show you (warning – toward the end of the post, you may get a severe migraine!) Read more
Are there great email tips and tricks that you’ve heard like a million times, but never really had the chance to see how they work in practice? Welcome to GetResponse new cycle, where real-life examples bring dry theory to life. In “Ideas from the inbox” we review and analyze the contents of our email inboxes to find out which email marketing campaign strategies work best to improve your email performance.