Once in a while it’s good to take some time off and get back to basics with all the experience you’ve gathered so far. The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message. Read more
Last year we created a Retail Email Calendar for 2014, so to let the tradition continue it is time to welcome January with a brand new Calendar! Begin your year the right way and start planning your most successful email marketing campaigns yet. Read more
And here we are, on the last day of another year. Another good year. It’s a perfect opportunity to thank you, our readers, for visiting our blog, commenting and sharing the posts we’ve been bringing you for the past 52 weeks. I thought it would also be a good idea to dig into the 257 posts and bring back those you liked the most. So, here we go!
Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take these 8 basic tips and squeeze the most conversion out of your landing page right away. Read more
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.
Your content marketing strategy may well be already in full swing: you’re producing regular, informative blog posts and sharing them throughout your social networks; your email list has been growing gradually and your monthly newsletter is being generally well distributed and talked about. But is there still something missing? Read more
Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero. Read more
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
A single mishap can destroy a business relationship. Maybe you’ve used many marketing channels to establish, maintain, and nurture long-term relationships with customers and leads – almost on a one-to-one basis. But that single miscommunication can completely destroy your marketing efforts. How? It often happens when customer service emails are mishandled. Our latest infographic provides best practices for building your company’s reputation and demonstrating reliability even in crisis situations. Read more
Persuasive copy and attention-grabbing pictures aren’t enough anymore. Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right. Read more