10 Opt-in Form A/B SplitTests [With Results]


Email marketing begins with the opt-in box. It’s where subscribers sign up and also where you set their expectations for the entire time they’ll be your subscribers. With so much power in that little box, it’s also an ideal thing to test. To help you make the most of your email opt-in forms, we’ve rounded up 10 excellent A/B opt-in form split tests, with results, so you can get a head start toward higher opt-in rates and a larger email list.

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New Research in the Epic Battle Between Double and Single Opt-in


“To confirm or not to confirm, that is the question.” from Shakespeare’s lost manuscript, The Opt-in Dilemma*

Email marketers are generally agreeable people. But there is one issue that divides us: Double versus single opt-in. Some of us think double opt-in is unnecessary. Others think single opt-in creates a less responsive list. While I can’t resolve the dispute in one post, I do have some new information to help you make the decision for yourself. Read more

The Email List Building Nemesis: Churn Rate


There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller.  Read more

How to Grow Your Subscribers List in 2015


A large, healthy email subscriber list is absolutely fundamental when it comes to running successful email marketing campaigns. However, the majority of email marketers declare that they still struggle to grow their list. This is why we have launched the GetResponse List Building Program – an action-based course to build your list with up to 10,000 subscribers. I also decided to browse our blog history and compile a few posts and infographics in order to offer you a large collection of information on list building. Read more

How to Get More Subscribers With SlideShare


Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.

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4 Effective Ways to Monetize Your Email List & Achieve Profitability

Email is still one of the most effective methods of reaching a targeted audience, whether you’re trying to sell products and services, build relationships, deliver info products, and more. Regardless of the direction that online media takes us and with the birth of a new, younger generation, email is always relevant and we will always need it for the near future. Our relationship with email is quite peculiar, in that it’s a possession that is guarded as private and personal space. There’s a lot of trust placed on messages we permit there. Through navigating this circle of trust, consumers are driven to spend billions yearly on businesses that offer value. Read more

Fix Your Metrics & Take Your Email Marketing to Greater Heights

Imagine your are flying a plane. From the captains chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most – are clustered towards the center of the dashboard. There are also secondary gages like the fuel gage, engine temperature and oil pressure.  Read more