Imagine your are flying a plane. From the captains chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most – are clustered towards the center of the dashboard. There are also secondary gages like the fuel gage, engine temperature and oil pressure. Read more
Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns. Read more
To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start. Read more
If you are reading this post, I can safely assume that you are interested in creating an ebook as you first information product. Or perhaps you sell premium coaching or consulting and you want to introduce an entry level product that will lead people down the sales funnel as they become interested in become one-on-one coaching. Yes, we are talking ebooks.
Thanks to a particularly interesting Facebook feature – Custom Audiences – you get to take full control over who sees your promotional campaigns, which you can use e.g. to reactivate your list of inactive clients. How do you do this? It’s easier than you’d think! Read more
You’ve probably already heard or learned the hard way that it is much more expensive to attract new customers than to retain the existing ones. New customers tend to be skeptical and hesitant when trying out and investing in new products or services. The best approach to this problem is to get your own clients to fall in love with your company and let them do the talking and be your brand advocates. To help you succeed in this, we have prepared something special – a free whitepaper on creating your own effective loyalty program. Read more
Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.
So far I have shown you how to build your email list via web forms, social media channels and, other than your own, websites. Today I’ll share another secret with you, which is how to collect new leads in the offline world. Take a look at these 6 bulletproof solutions that will combine your offline and digital marketing efforts into one. Read more