There are many ways to boost list growth. One of the most secure and reliable is a well-designed web form — better yet: a web form that’s filled in automatically, so your subscriber-to-be can just click the “Sign In” button. And now we’ve created such a web form inside GetResponse: the Subscribe Via Facebook Web Form.
The modern model for successful marketing requires that you be present and active via all available communication channels while maintaining close, highly personal relationships with your customers and prospects. Add the requirement for top-quality marketing content, and you’ve got a challenge many fail to meet for a simple reason: lack of time and technology.
We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.
With the launch of our Facebook sign up form app, we’ve given you some technical info on how to embed a form on your fan page. Successful setup is merely the beginning. How to make it work for you? And how to incorporate it in your list building strategy? Here are a few tips. Read more
Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what words or tactics entice people to sign up to their newsletter. Plus it’s FREE! For you “old pros”, we’re happy to gently remind you of a few basics. Read more
Nowadays, one can easily purchase a database with over a million email addresses for about $300. What next? Just upload your list using an existing or new email marketing account, send the offer to these “fresh” leads and wait for the great results? Actually, NO, this isn’t the way it works.
The basis of any business is its customers. Whether you interact with them in a store, online, or by email, it’s about building trust and relationships with qualified prospects in order to sell your products and services. It’s not phony − it’s “sales”! For email marketers, the likelihood of closing sales depends largely Read more
Email targeting and audience segmentation is becoming mission-critical to winning the “inbox wars”! And consumers are certainly becoming more receptive to personalization and most forms of targeting, thanks in part to the Behavioral Targeting Standards Consortium. But what about YOU?!
Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 . But have you thought about the BEST way to use targeting and list segmentation for the holidays?
Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…
Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level. And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’. Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages, and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:
Have you ever read the Privacy Policy when you create an email account with an ISP, or on Facebook and MySpace? Do you just skim the page, thinking it’s nothing really important or useful? Let’s consider an intriguing question published recently on news.com.au: Have you ever wondered what happens to your emails after you’re gone? How long are they active…and are they stored for awhile?
Now we’re not trying to be morbid, but we are very interested in email security and regulations, and we honestly didn’t know the answer. CAN someone send email from your account or read your private emails if you’re not around to object?