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	<title>Email Marketing Tips - Blog GetResponse &#187; list building</title>
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	<description>Email marketing</description>
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		<title>Create More Buzz with Email-to-Social-Media Integration</title>
		<link>http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html</link>
		<comments>http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html#comments</comments>
		<pubDate>Wed, 26 Oct 2011 11:27:26 +0000</pubDate>
		<dc:creator>Hanna Andrzejewska</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[social buzz]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=6777</guid>
		<description><![CDATA[We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too. &#8230; <a href="http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html">Read more</a><p><a href="http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html">Create More Buzz with Email-to-Social-Media Integration</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://blog.getresponse.com/uploads/thumbnails/6777.jpg' alt='post thumbnail' /></p>
<p>We constantly get new tips on <a href="http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html" target="_blank">how to expand our mailing lists</a> by <strong>attracting</strong> new subscribers from social media accounts. However, there are two sides to <a href="http://blog.getresponse.com/email-marketing-and-social-media-integration-check-out-this-report.html" target="_blank">email-to-social-media integration</a>, and you can <strong>engage</strong> your subscribers in other channels of communication too.</p>
<p><span id="more-6777"></span></p>
<p>How? The migration can work the other way too – your active email recipients can become <strong>engaged followers</strong>, ready to spread the word enthusiastically by liking, sharing, following and retweeting.</p>
<p>This is not just about collecting fans and followers.</p>
<p>&nbsp;</p>
<h3></h3>
<h4><strong>There are at least two more reasons for email-to-social-media integration:</strong></h4>
<p>&nbsp;</p>
<ul>
<li>You already have the attention and interest of your email subscribers – and addressing them via other channels, each with a different offer, can help <strong>build true brand loyalty</strong>.</li>
<li>But more importantly – paraphrasing the old adage – <strong>their</strong> <strong>friends</strong> <strong>can become</strong> <strong>your friends</strong>. Customers engaged across several channels create  <strong><em>“buzz”</em></strong> that <strong>circulates virally</strong> through their contacts, <strong>increasing their brand awareness</strong> – even though their contacts are not<em> (yet!) </em>in your circle of contacts.</li>
</ul>
<p>&nbsp;</p>
<p>So, if you think your collection of fans and followers needs fresh blood to <strong>extend your reach</strong> even further…</p>
<h3>… here’s what you can do.</h3>
<h4><strong>1.</strong> Analyze who and where your targets are,</h4>
<p>&nbsp;</p>
<p><span class="Apple-style-span" style="font-size: 15px; line-height: 24px;">so you don’t waste your time and resources on social media that will give you no ROI. Depending on your subscribers’ profile, you can reach out to limitless new audiences. Facebook and Twitter are only a start. Offer content via LinkedIn, Digg and as many others as you can manage. GetResponse offers 6 social media share buttons for your newsletter – integrated in the newsletter editor with just a click.</span></p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://blog.getresponse.com/uploads/2011/10/Picture-1.png"><img class="aligncenter size-full wp-image-6786" title="Picture 1" src="http://blog.getresponse.com/uploads/2011/10/Picture-1.png" alt="" width="393" height="250" /></a></p>
<h4></h4>
<h4><span class="Apple-style-span" style="font-size: 15px; line-height: 24px;"> </span></h4>
<h4><strong>2.</strong> Make sharing intuitive.</h4>
<p>&nbsp;</p>
<p>The buttons need to be visible, and definitely “above the fold.” The click needs to be a natural and logical step – a clear call to action can encourage sharing.</p>
<p>&nbsp;</p>
<p><a href="http://blog.getresponse.com/uploads/2011/10/join-us2.png"><img class="aligncenter size-full wp-image-6781" title="join us" src="http://blog.getresponse.com/uploads/2011/10/join-us2.png" alt="" width="477" height="43" /></a><a href="http://blog.getresponse.com/uploads/2011/10/join-us.png"><br />
</a></p>
<h4><strong>3.</strong> Make sharing worth it;</h4>
<p>&nbsp;</p>
<p>Incentivize. Offer participation in a <a href="http://blog.getresponse.com/how-to-run-a-social-media-contest-2.html">contest</a>, survey, charity, etc. – anything that’s entertaining or promotes something that you believe is important.</p>
<p>&nbsp;</p>
<p style="text-align: left;"><a href="http://blog.getresponse.com/uploads/2011/10/modcloth.png"><img class="aligncenter size-full wp-image-6779" title="modcloth" src="http://blog.getresponse.com/uploads/2011/10/modcloth.png" alt="" width="490" height="333" /></a><a href="http://blog.getresponse.com/uploads/2011/10/pampers.png"><img class="aligncenter size-full wp-image-6782" title="pampers" src="http://blog.getresponse.com/uploads/2011/10/pampers.png" alt="" width="478" height="138" /></a></p>
<p style="text-align: left;"><span style="color: #ffffff;"><br />
</span></p>
<h4 style="text-align: left;">4. Don&#8217;t repeat yourself;</h4>
<p>&nbsp;</p>
<p>Define the functions and objectives of each email and social media account strictly (e.g. newsletter for offers, FB for announcing events). But make sure that your subscribers know the advantages of participating across all of your channels of communication – e.g. inform them in an email that they will find listings of upcoming events on Facebook.</p>
<p>&nbsp;</p>
<h4><strong>5.</strong> Make your Facebook offers exclusive</h4>
<p>&nbsp;</p>
<p>for fans, and don’t duplicate them for email recipients.</p>
<p>&nbsp;</p>
<h4><strong>6.</strong> Generate two-way communication.</h4>
<p>&nbsp;</p>
<p>Send a newsletter inviting your subscribers to share comments, ideas, and opinions on your social media channels. Your subscribers will welcome the opportunity to become recognizable individuals (and not just another address on your list).</p>
<p>&nbsp;</p>
<h4><strong>7.</strong> Promote your social media walls</h4>
<p>&nbsp;</p>
<p>as a place for a more relaxed style of communication. This is especially important in B2B marketing, where official style and format sometimes limit email communications.</p>
<p>&nbsp;</p>
<h4><strong>8.</strong> Add a personal touch</h4>
<p>&nbsp;</p>
<p>by providing links to the accounts of real people behind brands, such as Zappos below. Just make sure the person is the true and recognizable face of the brand. Being able to exchange views with brand’s “decision makers” can be a real buzz booster.</p>
<p>&nbsp;</p>
<p><a href="http://blog.getresponse.com/uploads/2011/10/zappos.png"><img class="aligncenter size-full wp-image-6783" title="zappos" src="http://blog.getresponse.com/uploads/2011/10/zappos.png" alt="" width="562" height="52" /></a></p>
<h3>Remember</h3>
<p>None of these tips will help you if your soon-to-become-fans aren’t informed directly – so send an email to all your new subscribers letting them know about the advantages of liking and sharing. Otherwise it’s a no-go.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://blog.getresponse.com/uploads/2011/10/petmountain.png"><img class="aligncenter size-full wp-image-6784" title="petmountain" src="http://blog.getresponse.com/uploads/2011/10/petmountain.png" alt="" width="491" height="281" /></a></p>
<p>Email and social media now go together – complementing each other and reaching audiences previously inaccessible.</p>
<p>Now it’s your turn to optimize their integration and explore the new possibilities they offer.</p>
<p>&nbsp;</p>
<h4><strong>So, are your emails optimized for the new challenge, yet?</strong></h4>
<p><a href="http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html">Create More Buzz with Email-to-Social-Media Integration</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/six-overused-email-marketing-tactics-that-surprisingly-still-work.html" title="Six Overused Email Marketing Tactics That Surprisingly Still Work">Six Overused Email Marketing Tactics That Surprisingly Still Work</a></li><li><a href="http://blog.getresponse.com/insight-from-mack-collier-on-email-and-online-marketing.html" title="Insight from Mack Collier on Email and Online Marketing">Insight from Mack Collier on Email and Online Marketing</a></li><li><a href="http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html" title="How to Use Facebook to Build Your Email List ">How to Use Facebook to Build Your Email List </a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Use Facebook to Build Your Email List</title>
		<link>http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html</link>
		<comments>http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html#comments</comments>
		<pubDate>Wed, 28 Sep 2011 11:58:03 +0000</pubDate>
		<dc:creator>Karolina Stefanowicz</dc:creator>
				<category><![CDATA[list building]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[sign up]]></category>
		<category><![CDATA[web form]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=6513</guid>
		<description><![CDATA[With the launch of our Facebook sign up form app, we’ve given you some technical info on how to embed a form on your fan page. Successful setup is merely the beginning. How to make it work for you? And &#8230; <a href="http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html">Read more</a><p><a href="http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html">How to Use Facebook to Build Your Email List</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://blog.getresponse.com/uploads/thumbnails/6513.jpg' alt='post thumbnail' /></p>
<p>With the launch of our <a href="http://www.facebook.com/apps/application.php?id=113349772082971">Facebook sign up form app</a>, we’ve given you some technical info on how to embed a form on your fan page. Successful setup is merely the beginning. How to make it work for you? And how to incorporate it in your list building strategy? Here are a few tips.<span id="more-6513"></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="color: #ffffff;">.</span></p>
<p>So you’ve managed to add a nice sign up form to your fan page and created a <a href="http://www.getresponse.com/learning-center/tutorials/create-campaign.html">separate campaign</a> to which your Facebook contacts will be added.</p>
<p>&nbsp;</p>
<p><em><strong>Tip:</strong> The form looks best if you make it 510 pixels wide, so it takes up most of the tab’s width. Our app doesn’t yet include an option to center the form or align left or right.</em></p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-6520" title="form" src="http://blog.getresponse.com/uploads/2011/09/form.png" alt="" width="530" height="355" /></p>
<p><span style="color: #ffffff;">.</span></p>
<p><strong><em>Important: We’re currently working on a new version of the Facebook sign up application that will give you many more options to choose from. Look for a detailed announcement very soon.</em></strong></p>
<h2></h2>
<p><span style="color: #ffffff;">.</span></p>
<h3>Now What?</h3>
<p>Where do you find new contacts and get them to sign up?</p>
<p>&nbsp;</p>
<p>First of all, you need to attract fans to your <a href="http://www.facebook.com/pages/create.php">fan page</a>. Then you need to let them know they can sign up for a newsletter.</p>
<p>&nbsp;</p>
<p>The first thing you can – and should – do is to designate the sign up tab as the <strong>default landing page </strong>on your fan page. People who are not yet your fans will see this tab first when they arrive on your fan page. You’ll find instructions on how to do this in <a href="http://blog.getresponse.com/troubleshooting-tips-adding-sign-up-forms-on-facebook.html">this post</a>.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-6521" title="landing_tab" src="http://blog.getresponse.com/uploads/2011/09/landing_tab.jpg" alt="" width="530" height="183" /></p>
<p>&nbsp;</p>
<p>This option won’t work for those who are your fans already, so be sure <strong>to let them know on your wall</strong> that you’ve added a sign up tab to your page. And remind them every now and again, linking to the sign up tab.</p>
<p>&nbsp;</p>
<p>You can also <strong>give the tab a distinctive name</strong> to attract more attention (described <a href="http://blog.getresponse.com/troubleshooting-tips-adding-sign-up-forms-on-facebook.html">here</a>).</p>
<p>&nbsp;</p>
<p><span style="color: #ffffff;">.</span></p>
<h3>Incentivize to Get More Sign Ups</h3>
<p><a href="http://blog.getresponse.com/uploads/2011/09/discount.png"><img class="alignright size-full wp-image-6522" title="discount" src="http://blog.getresponse.com/uploads/2011/09/discount.png" alt="" width="200" height="200" /></a>How can you encourage fans to enter their email addresses on your fan page? Think for a moment whether you want to add them to one of your regular campaigns or create a special campaign dedicated to your fans.</p>
<p>&nbsp;</p>
<p>Either way, offer <strong>attractive content</strong> that they won’t want to miss. Perhaps you can offer a <strong>special discount</strong> for your products—a discount dedicated only to those who signed up via Facebook.</p>
<p>&nbsp;</p>
<p><span style="color: #ffffff;">.</span></p>
<h3>Advertise</h3>
<p>If you haven’t considered promoting your fan page using <a href="http://facebook-studio.com/lab/topic/3">Facebook Ads</a>, it might be worth taking a look. They could become a valuable element of your strategy and help you reach a larger audience with your offer. There are a few things you probably should consider:</p>
<p>&nbsp;</p>
<ul>
<li><span style="color: #575757;"><strong>Make the Ad Attractive &#8211; </strong>Use eye-popping design and a catchy title, with equally catchy content; (you’ll find guidelines for creating ads</span> <a href="http://www.facebook.com/advertising/?campaign_id=232193893593&amp;placement=exact&amp;creative=5812368992&amp;keyword=facebook+ads&amp;extra_1=005761a7-600d-cb48-ea85-0000531f663c">here</a>.) <span style="color: #575757;">Use a clear call to action that will make people want to click your ad.</span></li>
<li><span style="color: #575757;"><strong>Target, Target, Target –</strong> It’s the same rule as with email campaigns. Facebook gives you plenty of possible ways to target a specific audience. Instead of targeting keywords, you target people. Specify preferences, targeting people with certain hobbies, language, city and many other criteria.</span></li>
<li><span style="color: #575757;"><strong>Link the Ad to the Landing Tab –</strong> Or link it to your sign up tab, for that matter. Remember to relate the content of the ad to the tab where the prospects will land.</span></li>
</ul>
<div><span style="color: #575757;"><br />
</span></div>
<div><span style="color: #575757;"><a href="http://facebook-studio.com/lab/topic/3"><img class="aligncenter size-full wp-image-6517" title="facebook" src="http://blog.getresponse.com/uploads/2011/09/facebook.png" alt="" width="532" height="277" /></a></span></div>
<div><span style="color: #575757;"><br />
</span></div>
<p><span style="color: #ffffff;">.</span></p>
<h3>Promote Your Fan Page Elsewhere</h3>
<p><img class="alignleft size-full wp-image-6518" title="qr" src="http://blog.getresponse.com/uploads/2011/09/qr.png" alt="" width="150" height="214" />Direct people to your Facebook page – AND your sign up form &#8211; from other places around the web (and not just the web). Place links to Facebook on your website or blog. Print <a href="http://blog.getresponse.com/free-whitepaper-mobilize-email-marketing-with-qr-codes.html">QR codes</a> on your leaflets or receipts, sending the users straight to the sign up tab.</p>
<p>&nbsp;</p>
<p>Remember, your Facebook sign up form can be just another channel to get contacts for your campaigns, or you can create a separate campaign with exclusive “fan-only” content. It’s up to you – whatever you choose, the main rule stays the same. <strong>Don’t forget to make it worthwhile. </strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="color: #ffffff;">.</span></p>
<h3>Make Your Fan Page Interesting</h3>
<p>If your fan page is just another place for a sign up form, you can’t expect it to work. Fans are inclined to be more loyal customers, so it’s definitely worth fighting for their attention. Don’t just set up the form and leave it; provide interesting content on the fan page itself, so people will want to visit – and sign up for your newsletters, too.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-6519" title="audience" src="http://blog.getresponse.com/uploads/2011/09/audience.jpg" alt="" width="530" height="353" /></p>
<p>&nbsp;</p>
<p><span style="color: #ffffff;">.</span></p>
<p>And one more thing – <strong>consider where your potential customers hang out</strong>. If Facebook is not the place, search for other means of communication. Remember, you have plenty equally interesting options.</p>
<p>&nbsp;</p>
<p><em><strong>Tip:</strong> Remember – the fact that someone “likes” your page doesn’t mean they’ve agreed to <a href="http://blog.getresponse.com/mailing-your-facebook-contacts-thats-a-no-no.html">receive emails</a> from you, even if you can see their email address on Facebook. Only when they’ve opted-in via your sign up form and confirmed can you start sending newsletters and follow ups.</em></p>
<p>&nbsp;</p>
<p>Let us know how you’re doing with your sign up forms. Are they working for you? Have you got any advice for others? Comments welcome!</p>
<p><a href="http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html">How to Use Facebook to Build Your Email List</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/post-your-sign-up-forms-on-facebook.html" title="Publish Your Sign Up Forms on Facebook">Publish Your Sign Up Forms on Facebook</a></li><li><a href="http://blog.getresponse.com/how-to-make-your-sign-up-form-go-viral.html" title="How to Make Your Sign-Up Form Go Viral">How to Make Your Sign-Up Form Go Viral</a></li><li><a href="http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html" title="Create More Buzz with Email-to-Social-Media Integration">Create More Buzz with Email-to-Social-Media Integration</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://blog.getresponse.com/how-to-use-facebook-to-build-your-email-list.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Tips for Building Your List Offline</title>
		<link>http://blog.getresponse.com/5-tips-for-building-your-list-offline.html</link>
		<comments>http://blog.getresponse.com/5-tips-for-building-your-list-offline.html#comments</comments>
		<pubDate>Tue, 02 Aug 2011 12:53:29 +0000</pubDate>
		<dc:creator>Aga Dabrowska</dc:creator>
				<category><![CDATA[list building]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[email list]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=6095</guid>
		<description><![CDATA[Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what &#8230; <a href="http://blog.getresponse.com/5-tips-for-building-your-list-offline.html">Read more</a><p><a href="http://blog.getresponse.com/5-tips-for-building-your-list-offline.html">5 Tips for Building Your List Offline</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://blog.getresponse.com/uploads/thumbnails/6095.jpg' alt='post thumbnail' /></p>
<p>Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your <a href="http://www.getresponse.com/glossary/mailing-list.html">email list</a>. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what words or tactics entice people to sign up to their <a href="http://www.getresponse.com/glossary/newsletter.html">newsletter</a>. Plus it’s <strong>FREE!</strong> For you “old pros”, we’re happy to gently remind you of a few basics.<span id="more-6095"></span><br />
&nbsp;</p>
<p>So bookmark this page and keep it handy, cause this old school, offline list building really works!</p>
<h4><img class="alignright size-medium wp-image-6119" title="hand_writing" src="http://blog.getresponse.com/uploads/2011/07/hand_writing1-300x200.jpg" alt="" width="253" height="169" /></h4>
<h4>1.    GetResponse for iPhone</h4>
<p>Add contacts you meet on the fly manually or import from your Address Book to your client database. For those of you who’d like to use it but haven’t, you can download it<a href="http://itunes.apple.com/us/app/getresponse/id317587934?mt=8"> here</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h4>2.    Flyers</h4>
<p>Leave a few brightly colored, single-page flyers with your newsletter information and subscription address where potential customers are likely to visit, e.g. restaurants, day care centers, boutiques, beauty salons, bookstores, sports venues. Just <strong>ask</strong> the owner/manager <strong>for permission</strong> first!</p>
<p>&nbsp;</p>
<h4>3.    POS or Guest Register</h4>
<p>This is a favorite of restaurants, specialty boutiques, beauty salons, etc. Make sure your staff is trained to ask for the sign up before the customer leaves. And, if you’re finding that clients are ignoring the invite, put a bowl of candy right next to it. Finally, why not <strong>print your sign up email</strong> right on your sales receipts!</p>
<p>&nbsp;</p>
<h4>4.    Seminars/Events</h4>
<p>If you’re speaking at an event or exhibiting at a fair or tradeshow, you can solicit sign ups in several ways. For example, you could pass around a clipboard during your session and collect email addresses, leave a laptop open to your sign up page near the door, or simply ask interested attendees to send their business cards with email info to the front. Of course, it always helps to mention they’ll be automatically entered in a grand prize drawing!</p>
<h4>9.    QR Codes</h4>
<p><img class="alignleft size-full wp-image-6108" title="QRcode2" src="http://blog.getresponse.com/uploads/2011/07/QRcode2.png" alt="" width="142" height="140" />Summer’s a busy time for everyone, but more consumers are mobile all year round now. And more of them are using smartphones – <a href="http://www.visagemobile.com/news/news/managing-mobile-devices-news/300/analyst-sees-smartphone-users-tripling-by-2012/">over 500 million by 2012</a>. So why not create a unique QR Code in GetResponse for all your materials and giveaways?! It lets prospects scan your subscription email right into their phones, so they can sign up on the spot or at their convenience. Don’t know how to start? Download the latest GetResponse whitepaper <strong><a href="http://www.getresponse.com/learning-center/white-papers/qr_codes.html">“Mobilize Email marketing with QR Codes”</a>.</strong></p>
<p>&nbsp;</p>
<p>That’s only 5 tips, but I’m sure you have lots more, so please write and tell us. Now enjoy your summer travels – <strong>but don’t forget those offline sign-ups!</strong></p>
<p><a href="http://blog.getresponse.com/5-tips-for-building-your-list-offline.html">5 Tips for Building Your List Offline</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/six-overused-email-marketing-tactics-that-surprisingly-still-work.html" title="Six Overused Email Marketing Tactics That Surprisingly Still Work">Six Overused Email Marketing Tactics That Surprisingly Still Work</a></li><li><a href="http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html" title="Create More Buzz with Email-to-Social-Media Integration">Create More Buzz with Email-to-Social-Media Integration</a></li><li><a href="http://blog.getresponse.com/the-state-of-email-marketing-free-special-report.html" title="The State Of Email Marketing In SMBs 2011.Free Special Report">The State Of Email Marketing In SMBs 2011.Free Special Report</a></li></ul>]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Why you should never buy an email list!</title>
		<link>http://blog.getresponse.com/why-you-should-never-buy-an-email-list.html</link>
		<comments>http://blog.getresponse.com/why-you-should-never-buy-an-email-list.html#comments</comments>
		<pubDate>Fri, 20 Aug 2010 07:12:19 +0000</pubDate>
		<dc:creator>Maciej Buchowski</dc:creator>
				<category><![CDATA[list building]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[email list]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=3206</guid>
		<description><![CDATA[Nowadays, one can easily purchase a database with over a million email addresses for about $300. What next? Just upload your list using an existing or new email marketing account, send the offer to these &#8220;fresh&#8221; leads and wait for &#8230; <a href="http://blog.getresponse.com/why-you-should-never-buy-an-email-list.html">Read more</a><p><a href="http://blog.getresponse.com/why-you-should-never-buy-an-email-list.html">Why you should never buy an email list!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/why-you-should-never-buy-an-email-list.html"><img class="alignleft size-full wp-image-3223" title="053" src="http://blog.getresponse.com/uploads/2010/08/0531.jpg" alt="" width="157" height="150" /></a>Nowadays, one can easily purchase a database with over a million email addresses for about $300. What next? Just upload your list using an existing or new <a href="http://www.getresponse.com/">email marketing</a> account, send the offer to these &#8220;fresh&#8221; leads and wait for the great results? Actually, NO, this isn’t the way it works.</p>
<p><span id="more-3206"></span></p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p>Many companies are keen on acquiring lists of “fresh” email addresses to send their offers to. It&#8217;s so much faster and easier than building up an organic list gathered from their own trusted sources. Some of these companies are simply not aware of the problems which may be caused by purchased lists.</p>
<p><br class="spacer_" /></p>
<h3><strong>Permission</strong></h3>
<p><strong><img class="size-full wp-image-3230 alignright" title="b02" src="http://blog.getresponse.com/uploads/2010/08/b022.gif" alt="" width="150" height="150" />People only respond well to emails they asked for</strong>. Why would anybody ever give permission for their personal data to be sold repeatedly for a couple of dollars? Neither you nor anyone else likes to receive unsolicited emails. These subscribers may have opted in for real estate offers, but now they’re receiving your offer for a totally different service! Even if you’ve taken the time to create a well-targeted list, it doesn&#8217;t change a thing if the recipients didn’t opt in. Please keep in mind how you feel when you receive unsolicited emails.  Think about it. Would a legitimate company really sell a list of high-quality customers that took years to accumulate – and risk losing ALL those customers after the first unsolicited campaign?</p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<h3><strong>List Quality</strong></h3>
<p><img class="alignright size-thumbnail wp-image-3250" title="b01" src="http://blog.getresponse.com/uploads/2010/08/b016-150x150.gif" alt="" width="150" height="150" />Most likely, the <strong>email addresses from purchased email lists are gathered by automatic scripts, robots or other <a href="http://en.wikipedia.org/wiki/E-mail_address_harvesting">malicious software</a></strong>. Moreover, most of these leads are dead email addresses, which expired a few years ago, or non-existent emails or spam traps.  With email lists, <strong>it&#8217;s always about quality, NOT quantity.</strong> You can have a million contacts on your list but it won’t matter if the subscribers don&#8217;t respond. In fact, you’d be lucky if your average open rate landed between 0.01% and 0.1%. On the other hand, a company that uses only 10.000 high-quality, opt-in email addresses can achieve 50% open rates and higher. Now, which list would you prefer to use?</p>
<p><br class="spacer_" /></p>
<p>But what if the subscribers on your purchased list opted to receive third-party offers? Most people that do this simply don’t know what they’re getting into, but they will still tag such messages as spam when they get them. Multiple uses of the same lists by multiple vendors can lead to a barrage of marketing emails and subscribers simply turn off – or turn on the SPAM button. So <strong>using these kinds of lists can lead to spam complaint problems</strong> that could put your email marketing account in jeopardy. Most importantly, the negative effects of using purchased lists can impact loyal, active customers who want to receive the newsletters and offers you send.</p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<h3><strong>ISPs and blacklists</strong></h3>
<p><img class="alignright size-thumbnail wp-image-3251" title="b03" src="http://blog.getresponse.com/uploads/2010/08/b034-150x150.jpg" alt="" width="150" height="150" />Sellers of email lists usually have a decent website: they guarantee &#8216;fresh&#8217; opt-in email addresses; they promise that the list is well-targeted and responsive; and that they can provide proof of permissions, etc., should you require it. So the overall impression may be quite professional.  But remember, <strong>no legitimate company would ever try to sell you a high-quality mailing list</strong>. Period!</p>
<p><br class="spacer_" /></p>
<p>A marketer can  easily buy poor email lists, filled with undeliverable email addresses, <a href="http://www.spamhaus.org/faq/answers.lasso?section=Glossary#169">spam traps</a>, and some real email addresses of people that will click &#8216;this is spam&#8217; button when they get your email. Emailing such a list would likely generate a maelstrom of spam complaints, prompting email marketing account closure, and destroying marketer&#8217;s reputation. This is serious!</p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<h3><strong>The victims</strong></h3>
<p><strong>These lists can wreak havoc on everyone that does business with you</strong>. Of course, the first victims that come to the mind are the subscribers on the email lists. However, the damage doesn’t stop there.  Here are a few victims of sending unsolicited bulk emails to purchased email lists:</p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<ul>
<li><span style="color: #666666;"><strong><span style="color: #656565;">Sender</span></strong><span style="color: #656565;"> of abusive email lists damages      their own reputation, leading to possible blacklisting or blocking and/or      deferring of all sender messages by the major ISPs.</span></span></li>
<li><span style="color: #666666;"><strong><span style="color: #656565;">Email Marketing Providers </span></strong><span style="color: #656565;"> that strive to maintain the      highest possible <a href="http://www.getresponse.com/learning-center/articles/deliverability.html">deliverability</a> rates have to “clean up the mess” due to      senders’ abusive traffic, investing major time and resources.</span></span></li>
<li><span style="color: #666666;"><strong><span style="color: #656565;">ISPs</span></strong><span style="color: #656565;"> are already struggling to develop      more advanced systems and to allocate massive resources for spam      detection and prevention in order to protect inboxes.</span></span></li>
</ul>
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<p><br class="spacer_" /></p>
<h3><strong>Organic growth is the answer</strong></h3>
<p><strong><img class="alignleft size-thumbnail wp-image-3234" title="b04" src="http://blog.getresponse.com/uploads/2010/08/b04-150x150.jpg" alt="" width="150" height="150" />Growing your list organically is the best way.</strong> You are in touch with users who are interested in your offer and maintain their engagement. They signed up on your website of their own free will. So you know the list is creditable and that you are in control.  <a href="http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html">Read</a> about some best practices to support organic list growth or download our <a href="http://www.getresponse.com/documents/core/white-papers/How_to_grow_your_email_marketing_list.pdf">list building white paper</a>. Without a doubt,<strong> </strong>organic growth is the <strong>safest </strong>and <strong>most effective </strong>way to build a successful mailing list.</p>
<p><br class="spacer_" /></p>
<p><strong> </strong> <strong> </strong> What’s your “definition” of “organic” list growth? Would you like to share some of your experiences, tips, or perhaps “things to avoid” when building subscriber lists? Your comments are always welcome!</p>
<p><br class="spacer_" /></p>
<div><em>Maciej Buchowski is an Email Solutions Specialist for GetResponse, focused on optimizing </em><a href="http://www.getresponse.com/learning-center/articles/deliverability.html"><em>deliverability</em></a><em> and educating customers on privacy and anti-spam policies.</em></div>
<p><a href="http://blog.getresponse.com/why-you-should-never-buy-an-email-list.html">Why you should never buy an email list!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/optimize-your-spam-filter-resistance-quick-guide.html" title="Optimize Your Spam Filter Resistance – Quick Guide">Optimize Your Spam Filter Resistance – Quick Guide</a></li><li><a href="http://blog.getresponse.com/spooky-errors-that-murder-email-campaigns.html" title="Spooky Errors that Murder Email Campaigns">Spooky Errors that Murder Email Campaigns</a></li><li><a href="http://blog.getresponse.com/blog-love-getresponse-on-kissmetrics.html" title="Blog Love: GetResponse on KISSmetrics ">Blog Love: GetResponse on KISSmetrics </a></li></ul>]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<item>
		<title>Some &#8220;refreshing&#8221; tips on growing your email marketing list.</title>
		<link>http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html</link>
		<comments>http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html#comments</comments>
		<pubDate>Wed, 16 Jun 2010 22:37:59 +0000</pubDate>
		<dc:creator>Kate Grochowska</dc:creator>
				<category><![CDATA[list building]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2499</guid>
		<description><![CDATA[The basis of any business is its customers. Whether you interact with them in a store, online, or by email, it’s about building trust and relationships with qualified prospects in order to sell your products and services. It’s not phony &#8230; <a href="http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html">Read more</a><p><a href="http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html">Some &#8220;refreshing&#8221; tips on growing your email marketing list.</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/?p=2499&amp;preview=true"><img class="alignleft size-full wp-image-2500" title="lista kont." src="http://blog.getresponse.com/uploads/2010/06/lista-kont..jpg" alt="" width="157" height="150" /></a>The basis of any business is its <strong>customers</strong>. Whether you interact with them in a store, online, or by email, it’s about building trust and relationships with qualified prospects in order to sell your products and services. It’s not phony − it’s “sales”! For email marketers, the likelihood of closing sales depends largely<span id="more-2499"></span> on the quality and size of your <strong>permission-based <a href="http://www.getresponse.com/glossary/mailing-list.html">email list</a></strong>. If you build a list of contacts and subscribers that are interested in your offerings and <strong>trust your brand</strong> then you’re halfway there – the rest is up to you.</p>
<p>Developing and maintaining a responsive, opt-in email list is <strong>challenging</strong>, even for the most experienced marketers. It doesn’t matter if you’re at the beginning of your list-building journey or you already have millions of contacts, list management is hard work, but well worth the effort.</p>
<p>Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your total list every year! However, consider the alternative: studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can<br />
reap huge returns in marketing efficiency and campaign ROI.</p>
<p>As our aim is always to <strong>help our customers</strong>, we’d like to provide some “refresher” tips on <strong>growing high-quality <a href="http://www.getresponse.com/">email marketing</a> lists</strong>. Simply choose what works for you!</p>
<p>•    <strong>Add a sign-up form everywhere prospects go</strong><br />
Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and clearly indicate what visitors are signing up to receive, and perhaps how often.</p>
<p>•    <strong>Add sign-up forms to your social media fan pages</strong><br />
Nowadays it’s a must! If you’re not sure how to do it, feel free to follow <a href="http://blog.getresponse.com/integrate-your-getresponse-account-with-facebook-today.html">our advice</a> and social media tips.</p>
<p>•    <strong>Offer incentives to sign up</strong><br />
The most popular incentives are free articles or reports, e-books, “thought leadership” papers, etc. They increase your reputation as a subject matter<br />
expert!</p>
<p>•    <strong>Create a great squeeze page</strong><br />
Make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message telling visitors why they should subscribe.</p>
<p>•   <strong> Include testimonials in your squeeze page</strong><br />
Customers giving their opinions about your product or service can be the most powerful conversion tool of all! Put one or two strong testimonials in multimedia format from satisfied subscribers on your squeeze page.</p>
<p>•   <strong> Include a “Sign Up” button in your e-<a href="http://www.getresponse.com/glossary/newsletter.html">newsletter</a></strong><br />
This enables readers who are not your subscribers, but found the newsletter shared on social pages, to sign up to your <a href="http://www.getresponse.com/glossary/email-campaign.html">email campaigns</a>.</p>
<p>•    <strong>Add sign-up forms to blog updates</strong><br />
Place a sign-up box on your blog to keep your readers notified of new posts. To help you with it, GetResponse has recently <a href="http://blog.getresponse.com/getresponse-wordpress-plugin.html">integrated with WordPress</a>.</p>
<p>•    <strong>Promote your GetResponse Email Campaign Archive </strong><br />
It’s much easier for prospects to decide if they’d like to sign up when they can review your offers and newsletters from a single brand web page. The more informed they are, the more likely they’ll open and respond to your email messages. Need some <a href="http://blog.getresponse.com/the-many-ways-you-can-use-your-getresponse-email-campaign-archive.html">help</a>?</p>
<p>•    <strong>Use a co-registration service to build your list</strong><br />
Co-registration is a great way to build your email list. Your newsletter ad or link appears on other related websites and those additional visitors are able to sign up on the spot to your list!</p>
<p>•    <strong>Contact other newsletter publishers</strong><br />
Let publishers of complementary content know that you’d be interested in promoting their newsletters or offerings, if they’d do the same for you.</p>
<p>•    <strong>Advertise in ezines and other newsletters</strong><br />
Use newsletter directories to find other newsletter and content publishers that target your audiences.</p>
<p>•    <strong>Be active on similar websites</strong><br />
Post relevant, helpful comments with a trackback to your blog or squeeze page, including, of course, your newsletter signup form! Visit discussion boards, forums and similar sites to provide helpful comments and information, while including a link to your subscription page in your signature.</p>
<p>Use sign-up forms along with value messages <strong>everywhere</strong> you come into contact with prospects and customers. You can vary the content or the design, but if you make it quick and easy, your list-building engine will generate new contacts <strong>24/7</strong>!</p>
<p>We’ve highlighted a few useful techniques, and you can much more information in our <a href="http://www.getresponse.com/documents/core/white-papers/How_to_grow_your_email_marketing_list.pdf">“How to grow your email marketing list” white paper</a>.</p>
<p>If you have your own proven list-building tips, we’d be delighted if you’d share them with us and other users! Your ideas are always welcome!</p>
<p><a href="http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html">Some &#8220;refreshing&#8221; tips on growing your email marketing list.</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/webinar-10-surefire-methods-to-build-your-email-list.html" title="Webinar: 10 Surefire Methods to Build Your Email List">Webinar: 10 Surefire Methods to Build Your Email List</a></li><li><a href="http://blog.getresponse.com/six-overused-email-marketing-tactics-that-surprisingly-still-work.html" title="Six Overused Email Marketing Tactics That Surprisingly Still Work">Six Overused Email Marketing Tactics That Surprisingly Still Work</a></li><li><a href="http://blog.getresponse.com/create-more-buzz-with-email-to-social-media-integration.html" title="Create More Buzz with Email-to-Social-Media Integration">Create More Buzz with Email-to-Social-Media Integration</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://blog.getresponse.com/some-refreshing-tips-on-growing-your-email-marketing-list.html/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>Let&#8217;s Talk Segmentation!</title>
		<link>http://blog.getresponse.com/lets-talk-segmentation.html</link>
		<comments>http://blog.getresponse.com/lets-talk-segmentation.html#comments</comments>
		<pubDate>Fri, 22 Jan 2010 14:03:01 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[list building]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=1456</guid>
		<description><![CDATA[Email targeting and audience segmentation is becoming mission-critical to winning the “inbox wars”! And consumers are certainly becoming more receptive to personalization and most forms of targeting, thanks in part to the Behavioral Targeting Standards Consortium. But what about YOU?! &#8230; <a href="http://blog.getresponse.com/lets-talk-segmentation.html">Read more</a><p><a href="http://blog.getresponse.com/lets-talk-segmentation.html">Let&#8217;s Talk Segmentation!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/lets-talk-segmentation.html#more-1456"><img class="border alignnone size-full wp-image-1457" title="015" src="http://blog.getresponse.com/uploads/2010/01/015.jpg" alt="015" width="541" height="96" /></a></p>
<p style="text-align: justify;">Email targeting and audience segmentation is becoming mission-critical to winning the “inbox wars”! And consumers are certainly becoming more receptive to personalization and most forms of targeting, thanks in part to the <a href="http://btstandards.org/">Behavioral Targeting Standards Consortium</a><a href="http://btstandards.org/">.</a> But what about YOU?!</p>
<p style="text-align: justify;"><strong><span id="more-1456"></span></strong></p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><strong>Less than 40% of marketers </strong>use personalization beyond first names, let alone behavioral targeting, or remarketing as it’s often called. Perhaps because it seems more about scurrilous marketers tracking online consumers’ every move so they can place the right ads on the right pages at the right moment. Sure, there’s that. But we think it’s different with <a href="http://www.getresponse.com/">email marketing</a>…more about getting to know customers as people…with data fields. There’s a difference!</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;">Let’s say you just launched a product campaign and want to capture a ton of info in order to ramp up your customer database and do more target marketing.  You would, of course, use <a href="http://www.getresponse.com/features/email-analytics.html">GetResponse Email Analytics</a> to capture and assess customer responses from open and click-throughs to landing page to order form (you hope!). For your behavioral targeting projects, you know <strong>Google Analytics is integrated  with GetResponse,</strong> so you have complete access to all that online data, like “who put what in their shopping cart, then forgot to purchase”!  Together, they should point to your best remarketing targets AND give you lots of ideas for drip campaigns and triggered email messages, like “50% off the item you selected during your last visit!” Gotcha!</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;">Ok, so now you have “tons of data” to enhance your profiles and improve your target marketing…now what?!! Sorry, but it depends. Here’s where your experience and “people skills” come in. <strong>You need to have a deep understanding of your brand or product line</strong>, e.g. what customer like/don’t like about it, why they buy (or not), what similar products they purchase, and when/why do they upgrade, etc. So when you create your segmentation fields, you’re going to have an idea of <strong>what types of information will be most valuable in targeting your campaigns</strong>, e.g. demographics, purchase history, preferences, as well as suggestions for cross-sell and up-sell, all based on your knowledge of your brand AND your customers.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;">You also have all the <strong>demographic information</strong> you obtained at sign up or upon initial order. Did you ask 1 or 2 “special interest” questions to jumpstart your profiles? If you didn’t, try it. And, of course, you have your <strong>Survey results</strong>, right? We know we’ve nagged you about this since 6.0, but only because it’s such an easy (and free!) way to perform market research and effectively segment your profiles and content.</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;">All these activities and tools together provide more than enough data for you to start ramping up your target marketing database and using this information in your link titles, e.g. “Interested in xyz?” Now does all this require time, thought, and some data entry? Absolutely! But honestly, <strong>it’s better to build your profiles and your behavioral data stockpile slowly and carefully</strong>. Soon you’ll get used to recognizing the exact segment and stats you need for each campaign. Will you make mistakes? Sure, they’ll be a learning curve, BUT did we mention that Jupiter Research reports…</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"><strong>Email campaigns developed with specific behavioral and demographic data can produce more than 18 times higher profits!</strong></p>
<p style="text-align: justify;"><strong><br />
</strong></p>
<p style="text-align: justify;">Great results, right? So…to help you focus on targeting AND make a lot more money for your business in 2010, GetResponse is going to introduce some cool new tools to segment your lists based on behaviors with just a few clicks! Watch for the announcement – <strong>COMING SOON!</strong></p>
<p style="text-align: justify;"><strong><br />
</strong></p>
<p style="text-align: justify;">Interested in hearing more about target marketing? Let us know!</p>
<p><a href="http://blog.getresponse.com/lets-talk-segmentation.html">Let&#8217;s Talk Segmentation!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/gear-up-for-a-successful-email-marketing-campaign.html" title="Gear Up for a Successful Email Marketing Campaign ">Gear Up for a Successful Email Marketing Campaign </a></li><li><a href="http://blog.getresponse.com/identifying-targets-for-re-engagement-campaigns.html" title="Identifying Targets for Re-Engagement Campaigns">Identifying Targets for Re-Engagement Campaigns</a></li><li><a href="http://blog.getresponse.com/webinar-10-surefire-methods-to-build-your-email-list.html" title="Webinar: 10 Surefire Methods to Build Your Email List">Webinar: 10 Surefire Methods to Build Your Email List</a></li></ul>]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>7 (more) email marketing tips to making your Holiday wishes come true!</title>
		<link>http://blog.getresponse.com/7-more-email-marketing-tips-to-making-your-holiday-wishes-come-true.html</link>
		<comments>http://blog.getresponse.com/7-more-email-marketing-tips-to-making-your-holiday-wishes-come-true.html#comments</comments>
		<pubDate>Thu, 26 Nov 2009 09:46:43 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=1038</guid>
		<description><![CDATA[Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 .  But have you thought about the BEST way to use &#8230; <a href="http://blog.getresponse.com/7-more-email-marketing-tips-to-making-your-holiday-wishes-come-true.html">Read more</a><p><a href="http://blog.getresponse.com/7-more-email-marketing-tips-to-making-your-holiday-wishes-come-true.html">7 (more) email marketing tips to making your Holiday wishes come true!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/7-more-email-marketing-tips-to-making-your-holiday-wishes-come-true.html"><img class="border alignnone size-full wp-image-1113" title="holiday" src="http://blog.getresponse.com/uploads/2009/11/holiday.jpg" alt="holiday" width="541" height="96" /></a></p>
<p>Based on tips from our first Holiday “blogathon”, we ALL know now that <a href="http://blog.getresponse.com/hoping-for-a-profitable-holiday-here-are-4-things-you-can-do-now.html">targeting your Holiday email messages can increase open rates by 20% and almost double your CTR<em>1</em></a> .  But have you thought about the BEST way to use targeting and list segmentation for the holidays?</p>
<p>Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…</p>
<p>Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level.  And many of us may be a bit tired or emotional as we plow through <strong>double the usual amount of promotional emails,</strong> until we just give up and execute the dreaded “select&gt;all&gt;delete’.  Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, <strong>but in a way that is practical and helpful to each of your target profiles</strong>. Don’t send too many messages,  and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:</p>
<p><span id="more-1038"></span>1.    First, <strong>send the easiest and most effective Holiday card ever!</strong> Create a personal video email greeting you “made yourself” with GetResponse Multimedia Studio! Include family, pets, friends, etc. Everyone wants to hear about family this time of year, so why not share! Now, segmentation…</p>
<p>2.    <strong>Use purchasing history data</strong> to recommend products or services your customer may like to give as gifts; add value by segmenting your suggestions by demographics, relationship (work, family), etc.</p>
<p>3.    <strong>Have fun with geo-location data </strong>and group your cross-sell and complementary gift suggestions according to climate, culture, etc. For example, faux fur scarves and mittens or mint julep apple cider mix? Depending on what you offer, there could be lots of practical uses for this info.</p>
<p>4.    <strong>Did you run any product surveys this year?</strong> Use the results to include your highest customer rated products, and tell them why. Don’t forget to include a testimonial or 2 and a video demo of the top recommended products using video marketing!</p>
<p>5.    <strong>Customize your design</strong>. Choose your segment look and feel from the 300+ templates GetResponse offers, or order a custom template just for Holiday. Remember to include your best product, service, or destination pictures with easy links to order pages, articles, and reviews.</p>
<p>6.    Options for <a href="http://www.getresponse.com/glossary/emailing.html">emailing</a> your campaign to friends and family,<strong> posting on Twitter</strong>, etc. We’re thinking it’s going to be a HUGE season for social media sites, so <strong>think “viral”</strong> (the good kind!).</p>
<p>7.    We have one last suggestion that you may not have tried yet. We ALL know you can access the total dollar value of each customer’s purchases, right? Why not try what the <strong>BIG retailers do and segment a list by “value” and create a campaign just for them! </strong>You could even ask them if they would be interested in receiving additional product recommendations from you this season and, if so, you could increase email frequency to this high-value group. Even if a relatively small number “opt in”, the dollar value of sales revenues may surprise and delight you!</p>
<p>Got some great ideas you’d like to share? Please let us know what topics or issues you’d like to discuss and we promise we’ll respond!</p>
<address><em>1 MarketingSherpa &#8220;Email Marketing Benchmark Guide 2008&#8243;</em></address>
<p><a href="http://blog.getresponse.com/7-more-email-marketing-tips-to-making-your-holiday-wishes-come-true.html">7 (more) email marketing tips to making your Holiday wishes come true!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
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		<slash:comments>2</slash:comments>
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		<title>Life after death. Does your email die with you!?</title>
		<link>http://blog.getresponse.com/life-after-death-does-your-email-die-with-you.html</link>
		<comments>http://blog.getresponse.com/life-after-death-does-your-email-die-with-you.html#comments</comments>
		<pubDate>Thu, 12 Nov 2009 07:47:31 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[privacy policy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email address]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[socoial media]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=930</guid>
		<description><![CDATA[Have you ever read the Privacy Policy when you create an email account with an ISP, or on Facebook and MySpace? Do you just skim the page, thinking it’s nothing really important or useful? Let’s consider an intriguing question published &#8230; <a href="http://blog.getresponse.com/life-after-death-does-your-email-die-with-you.html">Read more</a><p><a href="http://blog.getresponse.com/life-after-death-does-your-email-die-with-you.html">Life after death. Does your email die with you!?</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/?p=930&amp;preview=true"><img class="alignnone size-medium wp-image-931" title="2106" src="http://blog.getresponse.com/uploads/2009/11/2106.jpg" alt="" width="191" height="165" /></a>Have you ever read the Privacy Policy when you create an email account with an ISP, or on Facebook and MySpace? Do you just skim the page, thinking it’s nothing really important or useful? Let’s consider an intriguing question published recently on news.com.au: Have you ever wondered what happens to your emails after you’re gone? How long are they active…and are they stored for awhile?</p>
<p><br class="spacer_" /></p>
<p>Now we’re not trying to be morbid, but we are very interested in email security and regulations, and we honestly didn’t know the answer. CAN someone send email from your account or read your private emails if you’re not around to object?</p>
<p><span id="more-930"></span>Here’s what we discovered: it all depends on the privacy policy of the ISP or social media site where you had your accounts.  Unfortunately, they vary wildly, and some have their own ideas about how to keep you “virtually alive” after your demise.</p>
<p>For example: Internet giants like Google and Microsoft have a policy of keeping your data after you die and letting your next of kin or the executor of your estate access it. However, when you open your account there is no way to opt out if you want to keep your emails confidential after you die!</p>
<p><br class="spacer_" /></p>
<p>This means that when you release this mortal coil, your emails live on. In fact, you could still “receive” emails (including very private messages) which could be read by your kin or executor!</p>
<p><br class="spacer_" /></p>
<p>Do we have your attention now? So let’s look at how the biggest email providers and social media sites handle this issue in case you want to make some changes before it’s, you know, too late:</p>
<p><br class="spacer_" /></p>
<ul>
<li><span style="color: #666666;">Hotmail − Deletes email accounts if they are not used after 270 days. However, if you die, your next of kin would be able to access your account within that period by providing ID and your death certificate.</span></li>
<li><span style="color: #666666;">Gmail − Also allows the next of kin to apply for access, however,  in addition to ID and the death certificate, the person would need to provide proof of an email conversation between them and the deceased.</span></li>
<li><span style="color: #666666;">Yahoo! – The strictest of them all! They let the users’ next of kin request that the account be closed, but will not give them access to it. They advise users who don’t want their emails shared after death to include it in their wills.</span></li>
</ul>
<p>The issue is handled with a bit more variety on the most popular social sites. For instance:</p>
<ul>
<li><span style="color: #666666;">MySpace – Their privacy policy doesn’t say much about “deceased user” situations, however MySpace doesn’t automatically delete profiles after a period of inactivity, either. They will remove a deceased user&#8217;s profile at the family&#8217;s request.</span></li>
<li><span style="color: #666666;">Facebook − This is really interesting! Facebook offers a service called Memorialization that allows family members to retain a profile of the deceased former user as a virtual tribute. The profile would be locked and all private information simultaneously removed.</span></li>
</ul>
<p>You have to admit, it might be worth thinking about! Let us know your views about any of the policies and the issue in general.  After you pass, would YOU like your messages to live on&#8230;online?</p>
<p><a href="http://blog.getresponse.com/life-after-death-does-your-email-die-with-you.html">Life after death. Does your email die with you!?</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/getresponse-email-solutions-team-is-back-from-maawg-barcelona.html" title="GetResponse Email Solutions Team is back from MAAWG Barcelona">GetResponse Email Solutions Team is back from MAAWG Barcelona</a></li><li><a href="http://blog.getresponse.com/brand-new-getrespone-feature-custom-subjects-in-confirmation-emails.html" title="Brand new GetRespone feature &#8211; custom subjects in confirmation emails! ">Brand new GetRespone feature &#8211; custom subjects in confirmation emails! </a></li><li><a href="http://blog.getresponse.com/getresponse-3-email-marketing-service-provider-on-the-internet.html" title="GetResponse #3 Email Marketing Service Provider on the Internet!">GetResponse #3 Email Marketing Service Provider on the Internet!</a></li></ul>]]></content:encoded>
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		<slash:comments>28</slash:comments>
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		<title>Confirmed Opt-in improves campaign results! Check out these stats now!</title>
		<link>http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html</link>
		<comments>http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html#comments</comments>
		<pubDate>Thu, 05 Nov 2009 12:51:39 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
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		<category><![CDATA[news]]></category>
		<category><![CDATA[click rate]]></category>
		<category><![CDATA[double opt in]]></category>
		<category><![CDATA[getresponse]]></category>
		<category><![CDATA[open rate]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=845</guid>
		<description><![CDATA[About three months ago, we were trying to convince you that confirmed opt-in option is much more effective than the unconfirmed opt-in when adding qualified subscribers to your lists. We gave you several important reasons to validate our point of &#8230; <a href="http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html">Read more</a><p><a href="http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html">Confirmed Opt-in improves campaign results! Check out these stats now!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html"><img class="alignnone size-medium wp-image-865" title="confirmed" src="http://blog.getresponse.com/uploads/2009/11/confirmed-300x102.png" alt="" width="325" height="110" /></a></p>
<p>About three months ago, we were trying to convince you that <a href="http://blog.getresponse.com/why-you-should-choose-confirmed-opt-in.html">confirmed opt-in option is much more effective than the unconfirmed opt-in</a> when adding qualified subscribers to your lists. We gave you several important reasons to validate our point of view.</p>
<p>If the last blog post didn’t convince you, we hope the results of our latest analysis will help you understand how well confirmed opt-in works for real-life GetResponse customers, and put all serious arguments to rest.</p>
<p>Now, onto the study: we analyzed over <strong>700M messages sent from GetResponse Pro accounts</strong> <strong>between August 1st and November 1st 2009</strong>, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. We thought we’d find improvements with confirmed opt-in, but the results amazed even us!</p>
<p><span id="more-845"></span></p>
<p>According to the analysis, messages sent from accounts using <strong>confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates</strong> <strong>than unconfirmed opt-in</strong> account messages. That’s close to “double” the good results!</p>
<p>That’s not all! The number of “undeliverable” messages in accounts where users applied <strong>confirmed opt-in had 75% fewer bounces</strong> than accounts where users chose the unconfirmed opt-in option. Moreover, <strong>in confirmed opt-in accounts</strong>, <strong>spam complaints were almost 40% lower!</strong></p>
<p>Based on these stats, just imagine the difference confirmed opt-in could make in the success of your <a href="http://www.getresponse.com/glossary/email-campaign.html">email campaigns</a>. Here are just a few of the advantages of confirmed opt ins:</p>
<ul>
<li>Your list is cleaner as your database includes only confirmed email addresses.</li>
<li>Your recipients open your messages more willingly because they chose to subscribe to your list.</li>
<li>Usually recipients remember they subscribed and rarely send spam complaints to your <a href="http://www.getresponse.com/">email marketing</a> provider (e.g. GetResponse) or your ISP.</li>
<li>You get much better click-through ratios, which can lead to higher sales ratios.</li>
<li>You gain higher-value customers and fewer “unsubscribes” overall.</li>
</ul>
<p>All these factors improve your reputation as an email marketer − and your email marketing results!</p>
<p>Finally, please don’t worry that if you use the confirmed opt-in option, you’ll annoy new subscribers. Most appreciate the reminder and the extra “protection” it gives them from unwanted emails. Believe us when we say, your subscribers will be grateful they are only receiving messages they truly want − and you will enjoy all of the above benefits PLUS have higher <a href="http://www.getresponse.com/learning-center/articles/deliverability.html">deliverability</a> rates and a cleaner list. Remember, that’s your “goldmine”!</p>
<p>To be balanced, if you think there are any disadvantages to the confirmed opt-in option, just let us know. We sure couldn’t find any, but would like to hear from you – pro and con!</p>
<p><a href="http://blog.getresponse.com/double-opt-in-improves-campaign-results-check-out-these-stats-now.html">Confirmed Opt-in improves campaign results! Check out these stats now!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
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		<slash:comments>16</slash:comments>
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		<title>GetResponse is faster than ever!</title>
		<link>http://blog.getresponse.com/getresponse-is-faster-than-ever.html</link>
		<comments>http://blog.getresponse.com/getresponse-is-faster-than-ever.html#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:51:02 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[email marketing tools]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=715</guid>
		<description><![CDATA[We really love sharing the latest news and feature updates with all of you − especially if it helps you market faster and smarter. Speaking of speed, we designed GetResponse to be as sleek as a Maserati and just as &#8230; <a href="http://blog.getresponse.com/getresponse-is-faster-than-ever.html">Read more</a><p><a href="http://blog.getresponse.com/getresponse-is-faster-than-ever.html">GetResponse is faster than ever!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p>We really love sharing the latest news and feature updates with all of you − especially if it helps you market faster and smarter. Speaking of speed, we designed GetResponse to be as sleek as a Maserati and just as fast. Truthfully, our programmers say it’s only a bit slower than the speed of light.</p>
<p>Kidding aside, we enhanced 100s of existing features and added some amazing power features for 6.0, and we’ve been working just as hard to introduce our Super-Fast GetResponse.  Now creating, editing  and sending your messages will be easier, faster, and MUCH more efficient.</p>
<p>Check out the screen below to see GetResponse “before and after” speeds. This was measured and captured by some very serious technical types here, so this is no joke! See for yourself…</p>
<p>Log in to your GetResponse account and take it out for a test drive if you’re not already “experienced” at these speeds. We told you…GetResponse just keeps getting better!</p>
<p><a href="http://blog.getresponse.com/uploads/2009/10/before_after.png"><img class="alignnone size-medium wp-image-716" title="before_after" src="http://blog.getresponse.com/uploads/2009/10/before_after-300x218.png" alt="" width="338" height="246" /></a></p>
<p><a href="http://blog.getresponse.com/getresponse-is-faster-than-ever.html">GetResponse is faster than ever!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/new-features-in-personalization-module.html" title="New features in personalization module">New features in personalization module</a></li><li><a href="http://blog.getresponse.com/getresponse-email-solutions-team-is-back-from-maawg-barcelona.html" title="GetResponse Email Solutions Team is back from MAAWG Barcelona">GetResponse Email Solutions Team is back from MAAWG Barcelona</a></li><li><a href="http://blog.getresponse.com/brand-new-getrespone-feature-custom-subjects-in-confirmation-emails.html" title="Brand new GetRespone feature &#8211; custom subjects in confirmation emails! ">Brand new GetRespone feature &#8211; custom subjects in confirmation emails! </a></li></ul>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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